Best Of 2018

01. Agency of the Year (Small and Mid-Sized)

EM
EM is the leading financial, corporate and digital communications agency for emerging markets, with offices in London, Moscow, New York, Hong Kong and Beijing. Collectively, we advised on over 100 IPOs, SPOs, Eurobond placements and other capital market deals. Our seamless international offering to emerging market companies, and our presence with a single team in the world's most important financial and media centers, makes us truly unique and able to consistently outperform our competition.
Finn Partners
Since launching in Europe in 2013, Finn Partners has become one of the world’s fastest growing independent PR agencies. A full-service offering for sectors including tech, education, travel & global issues, the acquisitions of industrial firm ABI, and travel agency Brighter Group, allows Finn Partners to deliver a unique perspective in helping clients strengthen their brands. In 2018, Finn Partners blended its expertise to launch dedicated TravelTech and Global Responsible Tourism consultancies.
GCI Health
GCI Health is an integrated communications agency designed for and inspired by the ever-changing face of healthcare. We strive to be renowned for unrivalled talent, forward-thinking capabilities, unrelenting client service and an energising workplace that values its people second to none. 2017 was a breakthrough year for us, undoubtedly our last as a ‘small agency’. We achieved a 60% increase in revenue – smashing our annual target by 48% and more than quadrupling our size over four years.
MARCO de Comunicación
Marco de Comunicación (MdC) is one of the leading independent PR agencies based in Spain, with offices in Madrid, Barcelona, Lisbon, Paris, Casablanca, Miami, Ciudad de México, Lima y Bogotá and affiliated MSL Group partners in another 60+ cities worldwide. Over 16 years MdC has transformed from what was originally Spanish agency into an international firm that happens to be based in Spain. As a real 360º agency, our award-winning accounts reflect our full range of services in-house.
Whiteoaks International
Whiteoaks International is the number one tech PR agency outside of London. We have always been a deliberately different kind of PR agency and today we guarantee clients tangible results from their tech PR investment, with set fees, set deliverables and service level agreements. Our experienced team delivers PR, content and digital services to leading innovative international clients in the fintech, retail, enterprise IT, fast-growth, built environment & broadcast sectors.

02. Agency of the Year (Large)

achtung!
achtung! is regarded as unconventional, internationally active, owner-run, and it can’t be put in one of the usual pigeonholes. achtung! is the most awarded PR agency in Germany and one of the 15 biggest owner-run advertising agencies. Founded in 2001 as a one-person operation achtung! today employs more than 160 people. It is lead agency for more and more clients and operates global. With PR in its DNA, achtung! promises to mobilize people for brands with creative ideas and touching stories.
ATREVIA
We are a Global Communication and Strategic Positioning Company, the largest one in Spain. Our own offices in 16 countries and our partners’ network, enables us to offer our customers global coverage. With over 350 professionals, made up of 30 nationalities and multidisciplinary profiles, we provide comprehensive solutions in more than 20 areas of expertise through our Agency, Consultancy and Technology departments.
FleishmanHillard Fishburn
FleishmanHillard Fishburn is a complete communications agency with practices and teams that cover both sectors and disciplines. In 2018, the agency has been shortlisted as a PRCA Ethical Champion, won Silver at PRWeek's Best Places to Work and continued it's commitment to being the best employer in the UK. 2017 and 2018 also saw the agency win accounts with multiple global brands, making them the most successful years in the agency's history.
Hill+Knowlton Strategies
Home to over 2,000 creative strategists, content creators and master storytellers. H+K is an international communication + public relations network with 80+ offices globally. Behind all of our insight-led ideas and communication strategies is a deep understanding of data and analytics and creativity. We use human truths to solve complex business challenges for +700 clients, creating award-winning work. We are future focused. Changed and changing.
Lansons
Lansons is a strategic reputation management consultancy. We advise national and global organisations in the private and public sectors. We build and protect reputations that add value: and, not just in a crisis. Our advice and ideas are grounded in insights that capture the mood of society; insights that allow us to see the world in 360 degrees. With multiple perspectives we challenge thinking and innovate to deliver results. At Lansons, we’re redefining reputation management.

03. Communications Team of the Year

Bayer
It's "Mission impossible": In the beginning was a huge construction site. A team is being jumbled up. Not everyone wants to work in this composition - and not at this task: merge 350 intranets into one. Other colleagues bet: this project will fail. Today it's a success Story: BayerNet, the new global Intranet, works. And the bunch of nine different colleagues has managed not only to work as a team - but also to create a community of more than 300 editors. And the employees? They love BayerNet.
Boehringer Ingelheim
Helping real people every day - this purpose fuels Boehringer Ingelheim's digital communications team. Our lean core team passionately drives the company's global and German social media channels and corporate websites. Supporting those affected by disease is at the heart of everything we do. For us, digital is personal.
Nova TV
Nova TV is Croatia's 1st private commercial television that owns 12 web portals, 2 TV channels and numerous TV shows. Their in-house digital marketing team was formed only in 2016. In only 2 years, the team grew from the initial 2 members to 7 team members, with the last member joining as recently as December 2017. and it became the most award winning team in the company.
UEFA
UEFA’s communications team consists of 10 professionals working from our HQ in Nyon Switzerland. Next to daily internal, external and digital communications across 55 markets, the team has been focussing on the global #EqualGame campaign (fully inhouse). Not shying away from controversial topics, the team was able to create unprecedented support for UEFA’s pledge for more diversity and inclusion in football. Within its first year, the campaign has received 20 international prestigious awards.
World Economic Forum
Our digital team has turned the World Economic Forum into a web-first, 365-days-a-year publishing machine, sharing insights with the global public on all the key issues at stake in improving the state of the world. We publish stories on economics, gender, climate change and technology among others, using pioneering video and text formats across all major social platforms and in four languages. We make sure the voice of the public is heard in our meetings of world leaders

04. Transport & Logistics

Autoklinikka

National Parallel Parking Championship

OSG Communications
Autoklinikka, the leading car damage repair shop conducted a survey and found out that every third Finn struggles with parallel parking. As traffic safety leads all our, we created National Parking Day. The highlight of the day was National Parallel Parking Championship along online tests and videos offering a fun and effective way to increase nation's awareness of how to park safely.
BVG - Berliner Verkehrsbetriebe

BVG x adidas – The ticket-shoe

GUD.berlin, Jung von Matt, achtung!
Due to Berlin’s underground and anti-establishment culture, young Berliners hate BVG transit so much that they don’t buy a ticket when forced to use it. How do we change hate to respect? By winning the respect of the hottest underground brand in the world: adidas. With the limited edition BVG x adidas Originals EQT Berlin. A sneaker that’s a yearly ticket.
Groupe Renault Romania

Dacia 50 years - Always in Romanians' hearts!

Graffiti Public Relations Romania
Dacia turned 50 this year. It is a unique business model that turned a local car maker into a global force. Its cars are sold in 44 countries and, with a 5 million-strong fanbase, Dacia is the most successful Romanian ambassador worldwide. Could we make the brand story rock and become an international success story on its 50th anniversary while proving its success story can live on?
Hyundai Motor Europe

Digital Premiere Kona Electric

Ketchum Pleon
With the first Digital Premiere in the automotive industry Hyundai Motor Europe has launched the first fully-electric subcompact SUV Kona Electric. The trendsetting campaign developed and overseen by Ketchum Pleon positioned Hyundai as an innovative and leading car manufacturer of low emission vehicles. Ketchum Pleon and Hyundai exceeded their own expectations with the project.
OK Västerbotten

Better Together

Punkt PR
Not many have known what OK Västerbotten does, nor what the association stands for. After abandoning traditional marketing, and focusing on digital PR and events, OK Västerbotten could engage in a more personal dialogue directly with local customers. By doing good for the local society, OK Västerbotten proved that everything is in fact better when you do it together.

05. Energy

Galp

Land of Hope

In November 2017, Galp launched a corporate social responsibility campaign with the aim of creating a national reforestation movement in the country - Land of Hope - as a result of a partnership set up with ANEFA to meet the urgent need to reforest Portugal. As a result of this partnership, Galp donated 500 thousand trees to ANEFA, along with a platform to bring dynamism to voluntary activities.
NAM

NAM70 Challenge

BCW (Burson Cohn & Wolfe) NL
The NAM70 Challenge, initiated by The Netherlands largest gas producer, invited businesses to collaborate on a solution for storing large amounts of renewable energy; one of the big challenges towards a more sustainable future. 45 growing businesses from 13 countries applied, top-3 were coached by experts and winner gets the chance to implement their solution and use existing NAM infrastructure.
Neste, Ponsse

Finlandia by Forest Machines

Kurio // The Social Media Age(ncy)
For the 100th independence day of Finland, we created a social-first campaign to embody the Finnish work: Finlandia by Forest Machines, in which Ponsse forest machines, lubricated with Neste oils, play the national hymn. Each view was a donation for Työttömien Keskusjärjestö, an NGO for the unemployed, to help more Finns find a job.
Nuon, part of Vattenfall

Nuon Solar Team: Join the winning team!

Leene Communicatie
The 2017 edition of the World Solar Challenge in Australia is the most successful year ever for the Nuon Solar Team and its main sponsor Nuon/Vattenfall. Thanks to the content driven campaign and targeted use of PR and free publicity, fame and sympathy for the Nuon brand increased by 25% in six months. Together we created +263 million contact moments and generated a PR-value of +11 million euro
Shell

South Pole Energy Challenge

Edelman, EndemolShineGroup - Electric Robin
Shell challenged acclaimed explorer Robert Swan & son Barney to complete the world’s first polar expedition using only renewable energy. We proved that if renewable energy can work in Antarctica during a 600-mile, 56-day expedition keeping the explorers warm, dry & fed - it can work everywhere. Visibly changing perceptions, the South Pole Energy Challenge took our audience on an emotional journey
Shell

Engineering Real-life Heroes

Daniel J. Edelman, Little Dot Studios
To encourage more women to pursue STEM careers, we created an integrated earned and digital campaign uniting Letitia Wright, whose tech-genius character in Black Panther inspired a global movement of youngsters into STEM, and Anne-Marie Imafidon, co-founder of STEMettes. Together with four female Shell Eco-marathon students they showed STEM in a new light in an emotive social-first content series

06. Technology & Consumer Electronics

Airbus

Fly Your Ideas

Petrus Communications
Fly Your Ideas (FYI) is a biennial competition organised by Airbus in partnership with UNESCO challenging students globally to innovate for the future of aerospace. To date over 20,000 students from 650+ universities in more than 100 countries have been involved. This 6th edition inspires students to harness the latest digital technologies to create a safer, cleaner, better connected world.
Ford

Ford Share the Road: The WheelSwap Experiment

WPP- a blended team, Happy Finish
With 300m cars and 250m bicycles on European roads today, tension between drivers and cyclists is at an all-time high. Championing all types of mobility, Ford created the WheelSwap virtual reality experiment to enable motorists to see a cyclist’s perspective and vice versa. 70% of participants became more empathetic to fellow road users, and after two weeks, 60% report changing their behaviour.
Gigaset

How Gigaset shook up the German smartphone market

LEWIS
Traditional communications technology giant Gigaset launched three new smartphones in May. An integrated campaign achieved maximum awareness in a saturated market. Messaging focused on not just the phones but on the unique production behind the products, positioning the German company as a leader of ‘Industry 4.0’, the current trend of automation and data exchange in manufacturing technologies.
HMD Global

When smartphones go bananas

AxiCom
AxiCom was tasked with launching the new portfolio of Nokia smartphones and the reloaded Nokia 8110 – the ‘banana phone’ – ahead of MWC 2018. Facing fierce competition from rival brands with deeper pockets, the objective wasn’t just met, it was smashed. The smartphone portfolio stole the show and Nokia was the top trending brand on Twitter over the first two days of the event.
Samsung Electronics Nordic

Unspoil Me

Wenderfalck
A Nordic campaign to promote Samsungs new QLED TV. We created Unspoil me – a digital self-hypnosis that lets you forget your favourite TV-series and re-experience it on a Samsung QLED TV. The campaign resulted in a media reach of over 400 million impression and more than 550 000 people visited the Samsung QLED branded site, spending over 50 000 hours in hypnosis in total.

07. Chemicals & Industrials

Crop Science, a division of Bayer

Future of Farming Dialogue 2018

The Future of Farming Dialogue (FoFD) 2018 marked the third annual global media summit of Crop Science, a division of Bayer. As the company’s first major event since its acquisition of Monsanto, FoFD 2018 allowed Bayer to outline its vision for the future of modern agriculture, facilitating meaningful conversation between media & the industry’s leading innovators, influencers & stakeholders.
Evonik Industries

Post on #HumanChemistry!

The posting function of the #HumanChemistry employer branding campaign is an outstanding innovation because it turns Evonik's employees into brand ambassadors and content producers. They pick the topics and select the presentation and hashtags, with static information added by Evonik. Trust-based communication is an almost revolutionary way to address candidates as a corporation.
Henkel

Digital Transformation@Henkel - A new stakeholder event-format

Two challenges – one solution. How do we show and tell the “Digital Transformation@Henkel” and establish a stakeholder-network at the same time? The solution: A “Global Stakeholder Engagement Platform” – an interactive 2-days event-format with 32 relevant stakeholders from 16 global key markets. This mix of a face2face-event with a social media dimension is for us the format of the future.
Heraeus

Separation without Drama

Bewegtbild Berlin
Heraeus is one of the world's leading experts in precious metals recycling. To create an emotional & unexpected acess to this complex topic, we produced a short & funny video. Underlined by a positive song we see couples all over the world, facing a separation. We end with an unexpected punchline & refer back to the Heraeus Separation Process.
Monsanto

Mobilising glyphosate defence in Europe

Specialist
In 2017, Monsanto faced a dilemma: the EU licence for glyphosate, the world’s most widely used weedkiller, was up for renewal, but public resentment of the brand made defence of the product difficult. Specialist devised a strategic digital communications campaign to divorce the product from the brand, educate audiences about the science and mobilise an impassioned force of downstream users.

08. Telecommunications

Magyar Telekom

Telekom Senior Gamer Club

Uniomedia
Telekom’s brand platform is #GenerationNOW, its mission to involve everybody in the digital world. But is it possible? Many are left out -like the elderly. Kids play and have nothing to talk about with Grandma. Or could they be involved? That’s just what we did. We turned a small town senior club into a senior gamer club, won the hearts at the biggest gaming show and created the most viral content
Telefónica

A Manifesto for a New Digital Deal

Hill+Knowlton Strategies
Pendiente
Telenor Inpli

Without us

Nucleus
The Telenor owned IT companies, Norwegian Datametrix and Swedish Network Services, was 28. february 2018 re-branded as a one company with a new name and a new brand: Telenor Inpli. The goal was to quickly establish the brand externally and internally. With the development of the communication concept "Without us" we succeeded in building internal pride and brand awareness externally.
Vodafone

Youth - Future Jobs Finder

Santo
This campaign is about digital careers for today’s youth in support of Vodafone’s Future Jobs Finder tool. We projected forward with an informed and entertaining “guesstimate” of the jobs that the new digital economy will provide - “The jobs of 5 minutes into the future”. Huge impression in 24 countries with double the click rate norm. Perhaps we all secretly want to be a Drone Flight Controller?
Ziggo

Ziggo eBattle F1

Vertigo 6, eMense
To successfully increase brand favourability amongst millennials, Ziggo launched the The Ziggo eBattle F1; the ultimate virtual Grand Prix! Ziggo is the largest cable operator in the Netherlands, but how do you differentiate on a commodity like internet service? Leveraging the popularity of Max Verstappen and the rise of esports, the Ziggo eBattle F1 increased the NPS with 53 points!

09. Finance

Aillied Irish Banks (AIB)

AIB IPO & establishment of a Holding Company

AIB had the biggest IPO in Europe in 2017. The IPO occurred in a challenging environment and required a communications strategy that would build confidence in AIB’s future. In Feb 2017 AIB announced that it would establish a new AIB Group holding company, which was established in Dec 2018, six months after the IPO and required a complementary and cohesive communications strategy.
BCR

Money School Financial independence

As Romania hast the lowest financial literacy level in the EU and it is ranked 124th out of 143 countries in the world, BCR launched the multi-channel communication campaign Money School, the most important and complex national financial literacy program for each age group, to help Romanians to better manage their budget and to make them aware of the factors that influence their financial decision
K&H Bank

Fill the Gaps with K&H Bank

OMD Hungary
K&H: gap in the market! program was based on a dynamic idea-exchange platform which served as a real time social monitor, exploring real consumer demand, and linking it with supply. Our media approach was built on data-driven insights received from demand mapping, and generated records in business results. We are proud that besides business success we could improve societal and economic factors.
OTP Health Fund

You can't wait to work!

Café PR
You Can’t wait to work was insight based, integrated PR led campaign that was aimed at raising awareness to raise awareness towards healthcare savings and thus to encourage individual payments and prevent the decline in membership of OTP Health Fund by emphasizing the long waiting times that can be experienced in public healthcare. As a result individual payments increased by more than 30%.
Swedbank

Insure the Song

Deep White SIA, VUCA communications, Wrong Digital
Fierce competition in insurance market in Latvia is giving though time for the newcomer - Swedbank. To claim its space among competitors and become top-of-mind life insurer, Swedbank joined The Song and Dance Celebration. Swedbank Latvia insured the most iconic Latvian tradition and made sure anyone can join the celebration of a song, so the tradition stays alive for many more centuries.

10. Health

Danone Nutricia Early Life Nutrition

The Think Toddler Sized Challenge

Say Communications Limited
The UK faces a childhood obesity crisis and, despite widespread healthy eating campaigns, parents find it difficult putting guidance into practice at mealtimes. The Think Toddler Sized Challenge placed parents at the heart of the solution by launching an online idea-generation platform, which enabled parents to discuss and co-create new products to help them offer healthy food at every meal.
Dutch Ministry of Health, Welfare and Sport

Hey! It’s OK. Let’s talk about depression

HvdM
Almost one in five Dutch adults experience(d) depression. But speaking openly about it remains taboo. Therefore, Publicis and HvdM created a movement – ‘Hey! It’s OK. Let’s talk about depression’ – with the aim of kickstarting an open conversation about depression. ‘Hey’ is literally a conversation starter. The campaign triggered 47% of peers and bystanders to talk about depression during its run.
Gjensidige Insurance

Birthual Reality

FLB Europa
Gjenisdige Insurance created Birthual Reality - the world’s first birth-preparatory film in VR. Gjensidige successfully created a unique tool that helps parents prepare for childbirth in a new way. After the campaign awareness among parents has reached 31% and the sales of Gjensidige’s child insurance increased by 25%. The film is today shown for educational purposes in a number of hospitals.
Philips

Philips Dutch Masterjuices

FleishmanHillard Dublin
Philips Dutch Masterjuices addressed the question: would we notice if fruit and vegetables were removed from our diet? Philips partnered with the Rijksmuseum to show iconic still lifes appear without their fruit and vegetables in a move that surprised visitors. While the seemingly altered art creates confusion, the missing fruit soon appears in the form of a juice so visitors can ‘taste the art.'
Takeda

Speaking up for IBD patients

LVTPR, The Fat Lady
LVTPR set up an integrated campaign for Takeda and the IBD patient associations to create awareness for the IBD disease and its consequences. The campaign was centered around a hidden camera video and an online petition to create a legally binding toilet pass. Via social media and a broad media outreach the campaign exceeded all expectations and we could really make a difference for the patients.

11. Retail

BURGER KING Deutschland

Gift of Fire

Emanate
For X-mas 2017, we sent McDonald's the one thing they didn't own: a flame-grill - personally delivered by the KING. The film of the special delivery was extended to real life when we set-up the original flame-grill from the film at Munich Central Station in order for McDonald's to pick up their present. The result: BK being talk of town & having the 2nd highest increase in brand trust
Chroma

TAKMAN.The most positive job in the world!

On Board Think Kong, bergerchojnacki
“TAKMAN. Most Positive Job in the World” campaign for a printing house promoting new, never seen before standards of quality of printing. To perform this we decided to searched and hire the most positive Manager of The Quality. Campaign has reached over 2 mln clients and wide group journalists, influencers. In 3 months, the awareness of the Chroma brand and its services has increased by 50%.
IKEA Italia

No Room for Violence

On a regular day last November our visitors might have stumbled across an acting performance inspired by a real case of domestic abuse walking through each one of our 25 stores. As IKEA Italy we decided to tackle domestic violence partnering with a NGO for an integrated campaign in the International Day for the Elimination of Violence against Women. For home must stay the place where we feel safe
METRO

Own Business Girls

Serviceplan, achtung!
On International Women's Day METRO gave every baby girl born in Dusseldorf its first business card with a deposit of 2,000 Euro to start a business adventure in the future. The campaign created high awareness for female entrepreneurship, became a real impulse for international media and even ignited a debate about what prevents women from starting a business.
Picnic

The new milkman: Picnic launches in Germany

MSLGroup Germany
Only one in 100 Germany buys groceries online. The Internet-only supermarket Picnic conquered the German market to change this. Picnic entered the German market by storm, raising the online grocery quota to 4% in the communities it serves. Media relations and buzz was at the core of the market entry campaign that brought a modern version of the traditional milkman back to Germany's streets.

12. Sports & Lifestyle

Beach Volleyball Major Series

Serve the Sky - Beach volleyball battle 65 meters above the ground

How would you promote a beach volleyball event in one of Europe’s most iconic cities? To advertise the Vienna Major, the Beach Major Series suspended two teams 215 feet in the air on top of Vienna’s famous landmark (Riesenrad) and got them to play volleyball. Serve the Sky saw Austrian legends, Doppler/Horst, ‘play’ young stars Mol/Sørum in a gravity-defying match of volleyball never seen before.
HSBC

The Pioneers

Hill+Knowlton Strategies
HSBC is on a mission to grow Rugby Sevens across the world – demonstrating the HSBC belief that ‘Together we Thrive’. H+K turned HSBC from sponsors to storytellers, focusing on emotional storytelling that could reach fans and non-fans alike. We curated an ambitious 2-part documentary following the USA Sevens team – ‘The Pioneers’, which already has 1.3m views worldwide on social media.
L&T Lengermann & Trieschmann

It is in you!

MOTOR Kommunikation
L&T Sport – the most innovative sport house in Europe sells more than just the right equipment. It’s also the outfitter of motivation and sets standards in making shopping an experience. Regardless of which sport, which goal or which reason: everyone’s got what it takes to go above and beyond themselves. After all, sport is diverse and emotional – just like the communication from L&T Sport.
Svenska Spel

Home Swede Home

Jung Relations
During the 2018 World Cup, the main sponsor of team Sweden, gaming operator Svenska Spel, gave Swedish football fans the opportunity of a lifetime – to live in a national team player’s home during the World Cup. Never before has a sports star lent his residence to a supporter. By creating Svenska spel’s most unique campaign ever, we generated a total of 133 million in earned media reach.
uhlsport

uhlsport meets eSports – the BIG-jersey for Boston

WAVEMAKER
The sports industry is very competitive. To compete against Adidas and Nike, uhlsport is looking for new opportunities. The new trend: eSports. To credibly target a new audience uhlsport partners with Germany’s most successful team BIG and creates a limited jersey edition. Only available for 300 fans and designed for the biggest stage possible: The Major in Boston aka the "Wimbledon of eSports".

13. Entertainment & Culture

Johan Cruijff ArenA

Second life for stadium seats

Leene Communicatie
In December 2016, Amsterdam ArenA announces the replacement of stadium seats. But: what to do with over 53,000 used ones? We develop a simple, yet effective plan. Objective: positioning the Amsterdam ArenA in a sympathetic and sustainable way and, of course, announcing the project and actively boosting its sales. Thanks to excellent PR the seats were sold out in a few weeks.
National Museums Liverpool

China's First Emperor and the Terracotta Warriors

Foundation for Art & Creative Technology, MediaCom North, Sparkle, Tomfoolery
How do you make ancient history exciting for a modern audience? Through compelling storytelling, cinematic videos and surprising stunts we brought the world of ancient China to life and made ‘China’s First Emperor and the Terracotta Warriors’ the most successful exhibition National Museums Liverpool has ever staged, with 93% of the ambitious ticket income target reached within 100 days of opening.
The Royal Danish Theatre

Ballet Festival – The Royal Danish Ballet

Have Communications
The Royal Danish Ballet set out to transform the public perception of ballet through a three-month campaign that resulted in a large-scale ballet festival in Copenhagen. Goal: To show that ballet is, indeed, for everyone. • The campaign budget: 8,000 US$ • PR value: 900,000 US$. • Total reach: 11 million people (Population of DK: 5,5) Please watch the linked video presentation of the campaign.
Too Many T’s

Too Many T's – Featuring Alexa

Serviceplan Innovation, Serviceplan Public Relations & Content
A common way of promoting an artist to a bigger audience is by “featuring” an already famous guest artist. TMT’s don’t have these connections, still they managed to get one of the most famous voices worldwide: Alexa, the #1 AI voice assistant by Amazon, present in more than 100 million homes around the globe. Featuring Alexa is the world’s first song in collaboration with the voice of an AI.
adidas

Creating ‘BOOT-ANKHAMUN’

Hill+Knowlton Strategies
H+K sparked conversations across the world for adidas with an unmissable image; Positioning Salah’s boots among the artefacts of the British Museum’s famous Egypt collection celebrating his Golden Boot award. Immortalising the brand partnership, we created unprecedented levels of heat for adidas. Generating mass hysteria on social and headline news across football media and beyond.

14. Science & Education

Atea

Children's Digital Rights

Trigger Oslo
Atea is one of Norways largest tech companies. They approached us with the task to create an information campaign addressing the growing digital literacy gap in Norwegian Schools and raise awareness around EdTech. We came up with the idea of creating “Children's digital rights” inspired by the UN Human Rights, and to raise the agenda of need for increased digitalization in Norwegian schools.
German Federal Ministry of Education and Research

InnoTruck – Technology and ideas for tomorrow

FLAD & FLAD Communication
Innovations have made Germany successful. The InnoTruck initiative engages in dialogue with people in Germany, demonstrating how innovations can change our lives for the better. The centerpiece of the campaign is a mobile, hands-on exhibition that comprises a wealth of exhibits and multimedia experiences. It is augmented by multi-channel tools such as a website, social media, PR and publications.
Kaspersky Lab Italia

Safe with Kuma

MY PR
How to make an awareness campaign believable and engaging on a difficult issue as cyberbullying? We turn it into a story and we told it with a play, a digital platform and the participation at the most important Children’s International Film Festival to involve institutions and media through children who in some cases experienced this situation. Who better than they can tell it to their friends?
Procter and Gamble // Always

Teachers of Confidence

Graffiti PR, part of MMK+, Leo Burnett, MediaCom Romania
Romania ranks third in the EU among the countries with the highest dropout rate.While children start looking for role models outside the classroom, the educational system is facing a shortage of about 4 k teachers. Always takes on the mission to contribute to quality education and helps girls boost their confidence to stay in school via “Teachers of Confidence” program, in partnership with TfR.
Stichting Het Nationale Park De Hoge Veluwe

Snapshot Hoge Veluwe

How to identify wildlife on more than 4 million pictures? Ask the public! Hoge Veluwe National Park brings nature into people’s homes with ‘Snapshot Hoge Veluwe’. People learn to classify animals and become wildlife experts in no time. A perfect opportunity to connect people with nature and science while at the same time answering important ecological questions. Win win!

15. Travel & Tourism

12 Stars Media, Scandinavian Airlines, VisitDenmark

Finding Hygge in 24 days

In December 2017 VisitDenmark joined forces with Scandinavian Airlines and 12 Stars Media to launch "Finding Hygge" – the first ever advent calendar from a national tourist board. The calendars theme aimed to inspire everyone to seek ‘hygge’ from the festive season. It also offered everyone the chance to win one of 24 unique trips to Denmark – all including flight tickets and curated experiences.
Singapore Tourism Board

#Passion Encounters Singapore

Hill+Knowlton Strategies
The digital campaign aimed to give the German-speaking region a firsthand experience of the new Singapore brand “Passion Made Possible”. Four influencers met passionate Singapore locals in encounters that led to inspiring exchanges. Followers were taken along for the adventure through social media and in just two months the campaign reached 3 million people across various social media channels.
TAP Air Portugal

TAP Retrojet

Universal McCann Portugal
We took the airline industry to a whole new level - Time Travel! We flew back in time to make TAP Air Portugal - the 70-year-old Portuguese flag carrier airline - an icon in the airline industry and launched a new “destination”: the 70's! We retro-painted 1 aircraft and made a Jukebox site that returned Spotify personalized playlists of songs from the 70's that got +33 000 minutes played!
VisitDenmark

Find Your Happy Place in Denmark

20th Century Fox, DreamWorks Animation
In October 2016 VisitDenmark built on the world premiere of animated movie Trolls to promote Denmark as a premium holiday destination, extending our reach and message beyond our normal target audience. To do this we joined forces with DreamWorks Animation and 20th Century Fox to launch a global co-branding campaign. It was time we sprinkled a little Danish fairy dust all over Hollywood…
Visit Sweden

The Cabin Cure

Prime Weber Shandwick
How do you market a mediocre nature? By adressing a global health epidemic - stress. Can 72 hours in Swedish nature cure stress? The answer is yes, by 70%. The Cabin Cure is a scientific case study, a destination and a new business model. It has put Swedish nature on the map through a global PR success.

16. Food & Beverage

Bacardi

Bacardi - El Barrio Loco

Ogilvy
One night. Bacardi. Albert Adrià, one of the best chefs in the world. 4 Michelin Stars. El Barri, a culinary amusement park with 6 restaurants, all in the same neighbourhood in Barcelona. 16 new cocktails created specially for the event. 11 elaborations. 250 guests. 40 different media. An exclusive event, the only one of its kind in the world. Welcome to El Barrio Loco.
Greenco

6 million tomatoes for free

HvdM
6 million tomatoes with wrinkles and dents due to extreme summer heat. Not accepted by any Dutch supermarket. How to prevent these great tasting tomatoes ending up on the rubbish heap? With the anti-food waste campaign ‘6 million tomatoes for free’ of HvdM they were ‘sold out’ within 1.5 hours. Due to the media attention and public indignation supermarkets sell ‘almost perfect’ veggies now as well
Hartwall

Gay means Happy, also for ciders

Miltton
Alcohol advertising is very restricted in Finland and it’s difficult to stand out for alcohol brands. Happy Joe, one of Finland's leading ciders, turned into Gay Joe in support of Helsinki Pride and became a huge hit on social media. Influencers used Gay Joe to show their support for equality, media wrote about influencers’ stances, and consumers stored up on Gay Joe. Until it ran out.
Hennig-Olsen

The Polar Race

Nucleus
Employees at Norwegian ice cream maker Hennig-Olsen Is raced each other in an epic campaign to the South Pole. The Polar Race boosted job satisfaction, improved health and increased productivity, almost halved sickness absence(!) and had a net positive effect on the company’s bottom line. The project made front pages and 22 headlines in national Norwegian media.
Unilever

Kinder Ice Cream. Ice Age is Coming.

BuzzDriver, Mindshare, PRfact, deepblue networks, fischerAppelt
Unilever, Ferrero and fischerAppelt launched a new ice age in February 2018 with KINDER Ice Cream. Despite the cold temperatures they managed to enthuse all of Germany to clear out the the ice cream freezers. The weather decides where the consumer will enjoy first - the colder the sooner. The result: Everyone wants ice cream, even in Winter.

17. Sustainability & Environment

A Plastic Planet

World's first Plastic Free Aisle

Higginson Strategy
In 2017 A Plastic Planet gave Higginson a simple goal – convince a European supermarket to introduce a Plastic Free Aisle (PFA). In 2018 the world’s first PFA launched in a move set to be replicated across the EU. Higginson delivered this goal by creating an unstoppable coalition of support for the measure including Theresa May, EU VP Frans Timmermans, consumers and global business leaders.
Anfevi

#IChooseGlass for an #EndlessOcean

Marco de Comunicación
Marco de Comunicación developed a groundbreaking awareness campaign to connect with consumers and share not only the practical benefits of choosing glass packaged products, but also how choosing glass was a means of protecting the oceans at the same time. Over 6million consumers engaged with the initiative set up by Friends of Glass, attracting national media and the general public.
Carlsberg

Sustainable Packaging Innovations

The Carlsberg Group developed and executed a multi-faceted global strategic communications campaign to launch a series of ground-breaking packaging innovations on the Carlsberg brand – including its new Snap Pack, which will reduce plastic waste globally by over 1,200 tonnes. The campaign achieved a potential reach of 1.5 billion through organic broadcast, print and digital media coverage
City of Oslo, Agency for Climate

Innovative Climate Communications

Footprint, Redink
How to make large numbers and enormous, global consequences somewhere in the future relevant for people in their everyday lives here and now? Communications about climate change focus on statistics and projections to such an extent that people feel powerless and exhausted. There is simply nothing “little old me” can do. But that’s not true – this project shows why!
Iceland Foods

#TooCoolForPlastic

Weber Shandwick
In the UK, only a third of plastics are recycled, the rest is illegally dumped, goes to landfill or incinerated. This was one of those ‘impossible briefs’: to create an initiative that would move the debate about plastics from talk to action. More than just a news, this campaign resulted in a cultural & political milestone, as blanket coverage was quickly followed by real, institutional change.

18. Government Agencies & Parties

Department of Health and Social Care

Organ donation: reaching out to BAME communities

Black & Minority Ethnic (BAME) people are more likely to need an organ donation, but are much less likely to be a donor. This leads to shortages of organs, and to premature deaths particularly among BAME groups. We engaged hard to reach audiences and faith groups and got them talking about a subject they haven't traditionally wanted to talk about, what do we do with our bodies after we die
EU Anti-Corruption Initiative

Corruption Park: New Way of Communication

Gres Todorchuk PR
The first interactive project in Europe dedicated to the history of corruption, its influence on society and the fight against it. The project comprised 10 separate pneumatic halls with a total area of over 700 sq m, featured interactive zones, VR 360, augmented reality. Created in Europe, recognized all over the world. 30K visitors in 25 days from 28 countries. Coverage over 100 000 000 contacts.
European Commission

Faces2Hearts - travel far, get closer!

Global Concept Consulting
How do you show the impact the EU is having on millions of people worldwide as the world's leading development aid donor? Instead of letting the experts or advertisers do the talk, we picked 4 young bloggers through a global competition to travel the world for us and tell the stories of those whose dreams came true thanks to the EU. These encounters in turn changed the lives of our bloggers!
Ministry of Finance of the Russian Federation

Financial Literacy for Everyone

SPN Communications
Campaign for financial literacy promotion among Russian population started in 2015. In 2015 there were only 15 000 participants, but in 2018 this number increased up to 2,5 mln people. Workshops with well-acknowledged speakers, lectures and seminars, educational games, quests, competitions in social media were implemented in the framework of the week.
The Norwegian Labour Inspection Authority

The Saviour: The drink that solves a problem

Geelmuyden Kiese
«The Saviour» is a drink designed to address sexual harassment within the nightlife industry. The drink itself is nothing more than a fancy glass of water, but it’s served with a special message. By serving «The Saviour», bars and restaurants signaled zero-tolerance for sexual harassment, and at the same time, it provided management and staff the opportunity to talk about the issue.

19. NGOs & Associations

FEVE (European Container Glass Federation)

Endless Ocean by Friends of Glass

Weber Shandwick Brussels
Negative conversations about packaging waste usually flow back to one place: the ocean. With public concern over packaging waste reaching tipping point, it’s time to raise a glass to the health of our oceans – and position glass as a positive solution for consumers. Six months in, our campaign has led to a 13% uptick in interest in glass packaging and its ocean-friendly credentials.
Make-a-Wish Netherlands

Wish Maps

Weber Shandwick
Make-a-Wish fulfills the wishes of children with life-threatening illnesses. In the face of dwindling donations, the charity asked us for a concept that would raise awareness and encourage giving. We developed Wish Maps, a digital platform highlighting wishes, by area. Launched end-April 2018 and on-going, this simple, innovative solution resulted in awareness, donations and invaluable goodwill.
TERRE DES FEMMES e.V.

The Gender Salary Experiment

Jung von Matt, achtung!
To show that gender still influences the pay gap, TERRE DES FEMMES pulled the ultimate stunt. Three transgenders interviewed for a job twice: as a man and as a woman, “both” having the same skills and personality. The result: as a woman, the candidate gets paid up to 28.5% less. Media, women´s organisations, activists and Facebook helped spread the shocking result and the message went globally.
The Federation of German Consumer Organisations

Consumer Tips for Refugees

Uhura Digital
After receiving several thousand questions from refugees on everyday issues, the Association of Consumer Advice Centres decided to provide assistance via digital media. Uhura developed a video series on the subject of "consumer tips for refugees". Uhura designed the video series in collaboration with two influencers well-known in the refugee community in Germany: Hadnet Tesfai and Frias Alshater.
Unicef Slovenia

The real-life Escape Room

Agency 101
In Slovenia, child sexual abuse is a burning social issue and a taboo. To avoid the taboo we used the analogy of the escape room. Abused children are held captive behind the four walls of an abusive environment, from where they cannot escape. Only adults can help them escape and the only solution is to report the abuse. In the first 10 days only campaign increased the number of reports for 20%.

20. Multi - Channel Communications

Berlin Partner for Economics and Technolgy

Berlin Fashion Week

Uhura Digital
The website is the most extensive information portal about events and news by the Berlin Fashion Week. Apart from its informative nature, it’s also supposed to connect parties, support and market the fashion location Berlin and present information about funding opportunities for creative people of the industry. The campaign reaches 6 million user each season.
Gemeente Rotterdam

'Pikpraat van Straat', against sexual street intimidation

Bijl PR, Vuurrood
The 18th of December 2017, the Rotterdam Council launched a new campaign called ‘’Pikpraat van straat” (meaning mentalk & sextalk) which was created by Bijl PR and Vuurrood, to fight against sexual street intimidation in Rotterdam. For the first time, this campaign enabled women to report any sexual initimidation by using a specially developed app called: StopApp.
Government Authority for Labor, Welfare, Family and Integration Hamburg

Aus/Weg – Campaign against domestic violence

Polycore Werbeagentur
The task was to create a campaign to eliminate domestic violence against women. We developed a strategy to show women not as victims but role models. They tell their stories in videos, on poster and a microsite. The motifs were echos of the »every 11 minutes« campaign from parship. So our campaign went from social media to blogs and magazines up to the Tagesschau, Germanys biggest news broadcast.
IKEA Italia

No Room for Violence

On a regular day last November our visitors might have stumbled across an acting performance inspired by a real case of domestic abuse walking through each one of our 25 stores. As IKEA Italy we decided to tackle domestic violence partnering with a NGO for an integrated campaign in the International Day for the Elimination of Violence against Women. For home must stay the place where we feel safe
Robert Bosch

Bosch One Security

campra
Who wouldn't want to be a hero? The One Security awareness campaign turns 400,000 Bosch employees into daily heroes. Cross-media storytelling not only promotes awareness for corporate security, but also ensures that a serious topic is communicated emotionally and with a lot of fun.

21. Viral Communications

DEUTZ

E-Deutz - Get Electrified Live Video Series

MMK – Messmer & Meyer, Agentur für Kommunikation
In a “live” series, DEUTZ AG documents the hybridization and electrification of the drives of two telehandlers. The live documentary (4 episodes) starts at INTERMAT in Paris, where the hybrid exhibit is presented to the public. Next, it accompanies the conversion/installation at the new DEUTZ lab in Cologne. The finished vehicles can then be driven by premium customers at a live event (ElecTrip).
Government Authority for Labor, Welfare, Family and Integration Hamburg

Aus/Weg – Campaign against domestic violence

Polycore Werbeagentur
The task was to create a campaign to eliminate domestic violence against women. We developed a strategy to show women not as victims but role models. They tell their stories in videos, on poster and a microsite. The motifs were echos of the »every 11 minutes« campaign from parship. So our campaign went from social media to blogs and magazines up to the Tagesschau, Germanys biggest news broadcast.
Hago

Hago Cleans Up A Nation's Party On King’s Day

LEWIS
To become the name associated with cleaning up around big events, professional cleaning service Hago teamed up with LEWIS. For the Dutch there is no bigger event than the King’s Day party. After a successful and creative newsjacking campaign, Hago became the ‘most talked about’ brand around King's Day.
Neste, Ponsse

Finlandia by Forest Machines

Kurio // The Social Media Age(ncy)
For the 100th independence day of Finland, we created a social-first campaign to embody the Finnish work: Finlandia by Forest Machines, in which Ponsse forest machines, lubricated with Neste oils, play the national hymn. Each view was a donation for Työttömien Keskusjärjestö, an NGO for the unemployed, to help more Finns find a job.
TECHNOSEUM State Museum of Technology

Science, not Fiction!

Schleiner + Partner Kommunikation
The shortage of technicians has reached a new negative record! Teens are not interested in technical things? Are you kidding me? "Nothing is more exciting than technology!" This is the core message of the spot "Science, not Fiction!" distributed as part of a social media campaign. On YouTube, Facebook, Snapchat and Instagram, a total of 1.4 million impressions are achieved in the target group.

22. Change Communications

Ford

Ford Share the Road: The WheelSwap Experiment

WPP- a blended team, Happy Finish
With 300m cars and 250m bicycles on European roads today, tension between drivers and cyclists is at an all-time high. Championing all types of mobility, Ford created the WheelSwap virtual reality experiment to enable motorists to see a cyclist’s perspective and vice versa. 70% of participants became more empathetic to fellow road users, and after two weeks, 60% reported changing their behaviour.
HB Reavis

Nomi: Corporate Identity Personalization Tool

Diorama
A story of how to make a sheer email signature a powerful social facilitator: A change in corporate identity made the real estate developer HB Reavis think of ways to familiarize their staff with the company’s new identity. What started as a just-for-fun tool for corporate identity personalization turned into an inherent socializing element of the company’s communication.
Hero Group

The Power of One

ARA
The Hero Group wants to bring its companies closer together in a more focus and integrated manner to maximize synergies. The Communications Team organized a meeting for its senior management where the plan was laid out – a comprehensive toolkit with key messages, slide decks, timelines, and visuals was created to allow leaders to cascade the same message across the Group. A larger follow-up event
Ministry of Finance of the Republic of Latvia

#FraudOff

A.W. Olsen & Partners
Public sector communication in Latvia avoids being brave and provocative, getting small visibility. Often every public sector organisation develops it’s own campaign, even when they speak about the same topics. Finally, campaigns mostly are developed for a single use, leading to inefficient use of taxpayers' money. We’ve created a solution that fights all these challenges.
Wintershall Holding

A grassroots change: The Wintershall Evolutioneers

navos - Public Dialogue Consultants
Wintershall, Germany's leading oil & gas producer, wants to become more efficient, internally more cooperative & modern. But cultural change does not succeed top-down, but only bottom-up! The Wintershall Evolutioneers – volunteers from all departments – develop ideas, involve their colleagues and implement the most voted proposals. Result: over 100 new ideas, 25 of them implemented within 2 years!

23. Internal Communications

Heathrow Airport

Heathrow HUB + Digital Workplace Programme (DWP)

MSL
How do you connect 6,500 staff at Europe’s busiest airport? HUB+ is a digital workspace, information hub and ‘water cooler’ for Heathrow employees. Incorporating interactive content, animation and online tools, front-line and back office employees can now connect to the latest info – and to each other – from the convenience of their personal digital device, 24/7.
LG UK

The Playoff Predictor

Brand & Deliver Marketing
LG uses a bespoke platform, called LG Lounge, in order to educate staff at third party retailers about its products. We created a World Cup Prediction competition – the Playoff Predictor – leveraging LG’s partnership with the FA and driving engagement on the platform. The content we produced exceeded LG’s expectations and beat the KPIs the company set for us.
OTE Group of Companies

Employee Engagement Program

The program consists mainly of an online digital game, accessible from any office or personal device,while it also includes some offline actions within the workplace. During the online game, employees collect points based on their performance. Those with the highest scores qualify to take part in a final contest with live indoor and outdoor action games. Competing in teams, the best 3 win prizes.
Pfizer Türkiye

employee appreciation day

The campaign we planned for Employee Appreciation Day has been an unforgettable moment in the whole working lives of our Pfizer employees and social media users, and an activity which made them feel even more valued.
Royal DSM

Sustainable Employability made simple and significant

Bex*communicatie
DSM is a purpose led, performance driven company that wants to create brighter lives for all. Part of the pioneering vision is Sustainable Employability: motivate employees to grow personally and professionally to improve their productivity and health. DSM feels this is a shared responsibility. We created the ‘Space For You’ campaign that reflects the dual responsibility of employer and employees.

24. Crisis Communications

Carrefour Belgium

Restructuring: keeping employees motivated through visual storytelling

Whyte Corporate Affairs
Whyte Corporate Affairs developed a large internal communication plan to embark and engage more than 11,000 staff members into a huge strategic transformation journey. To face such a revolution in retail sector, it was key to raise employees awareness, get them on board and empower them.
Civil Aviation Authority

Monarch Airlines failure

The administration of Monarch Airlines on October 2nd, 2017 became one of the largest airline insolvencies in UK history, leaving 110,000 people abroad. The CAA created a communications campaign which played a critical role in the operation to bring them home. Ninety-eight per cent flew back on the date originally booked as they responded to our traditional, paid-for and social media messaging.
Nationwide Building Society

Nationwide's sector-leading response to VISA crisis

On 1 June, Nationwide was one of many companies across Europe to be affected by an IT fault at VISA which left cardholders unable to transact. Despite this occurring on Friday afternoon and evening, the team delivered sector leading, transparent and informative multi-channel communications, that provided the vital information people needed to understand what was happening and not cause panic.
SKLAVENITIS

Positive publicity out of a restructuring plan

V+O Greece
After the largest bailout ever implemented in the Greek retail sector (Sklavenitis & Marinopoulos), Sklavenitis became the largest employer in Greece, with 21.000 employees. Sklavenitis had to proceed with specific initiatives, including a restructuring plan. We managed to successfully communicate company’s initiatives internally & externally, safeguarding company’s positive image and reputation.
Staatsoper Stuttgart

#FreeKirill

The highly acclaimed Russian artist Kirill Serebrennikov was contracted by the Stuttgart Opera to stage Humperdinck's opera Haensel and Gretel. Before he could start his work he was arrested by Russian authorities and put under house arrest. Against all odds the Stuttgart Opera initiated a public campaign, that involved the entire company to save the production and to free Kirill.

25. Storytelling

European Commission

Faces2Hearts - travel far, get closer!

GLOBAL CONCEPT CONSULTING
How do you show the impact the EU is having on millions of people worldwide as the world's leading development aid donor? Instead of letting the experts or advertisers do the talk, we picked 4 young bloggers through a global competition to travel the world for us and tell the stories of those whose dreams came true thanks to the EU. These encounters in turn changed the lives of our bloggers!
Tele2

The Surf Belt

Prime Weber Shandwick
In order to communicate the difficult yet important subject of internet connection and network development, we looked inwards – at our own data. We created the Surf Belt – contextually and culturally relevant region that could be communicated through several channels; both bought and earned, internally and externally.
Visit Oslo

The Proud Experience

Trigger Oslo
LGBTQ+ travel for many is about safety, comfort and politics. This year, Oslo invited three people from countries where it is more problematic to be who they are, to take part in the Oslo Pride Parade. By experiencing Oslo and Pride through their eyes we could highlight how proud we are of our city and show that this is a safe city you can visit without having to limit yourself.
Vodafone

International Women's Day

Santo
Our campaign was based on the insight that we are not born with prejudice, we learn it.
 In a short but impactful campaign for the week of International Women’s Day 2018 we helped break this cycle with a simple question. Why? We used the voices of children to ask the questions we should all be asking about gender equality. Generating 196 articles and reaching 51m people with zero media spend.
Volvo Construction Equipment

The Megaproject Listing

OTW
The Megaproject Listing's multi-platform concept used storytelling to prove how innovative construction projects could literally transform societies. Designed to attract a modern viewership who would not only be inspired by the work of Volvo CE but be encouraged to join the conversation and promote its socially-responsible focus, it achieved millions of hits through its diverse snackable content.

26. Content Marketing

Gjensidige Insurance

Birthual Reality

FLB Europa
Gjenisdige Insurance created Birthual Reality - the world’s first birth-preparatory film in VR. Gjensidige successfully created a unique tool that helps parents prepare for childbirth in a new way. After the campaign awareness among parents has reached 31% and the sales of Gjensidige’s child insurance increased by 25%. The film is today shown for educational purposes in a number of hospitals.
Mylan Healthcare Norge

The Allergy Guide (Allergiguiden)

PR-operatørene
Allergiguiden’s boosted exponentially in 2017, which in return gave good results on the bottom line. The website increased in site visitors (50%) and Facebook followers (64%), and with 155 media clippings with a reach of over 12.000.000. So far in 2018, we are well under way in continuing and further increasing these positive trends.
SOS Alarm Sweden

Don't forget to remember

SOS Alarm handles the emergency call service in Sweden. We receive about 3 million emergency calls each year, with approximately 1/3 being incorrect. This takes time from the really urgent situations. We launched a web series to educate the public about what situations to dial the emergency number and when not to call. The message is that every unnecessary call can save lives.
The Norwegian Directorate for Children, Youth and Family Affairs

Cyberbullying: Not Okay

Geelmuyden Kiese, Palookaville, Sande Fredin, Splay Networks
In Norway, 4 out of 10 girls have experienced sexually offensive hatred online. To engage 13 to 17 year olds to take a stand against cyberbullying, we decided to bring the hateful words to life – by painting them on to the skin of a famous YouTuber. Then we gave the teenagers a change to erase the hatred and spread the message.
adidas

Breaking the internet with adidas and a GOAT

Hill+Knowlton Strategies
An iconic portrait immortalising adidas’ player, Leo Messi, as the greatest of all time. Creating heat for adidas as the first brand to publicly back their player in the fiercest debate in football. The reaction was intense with emotions ranging from shock to adoration. Generating 1.3m likes, 10k comments and 16k mentions across adidas channels alone.

27. Brand Relationship

Asea Brown Boveri

ABB robot YuMi® conducts an orchestra

ABB, one of the leading global robotics manufacturers, created a one-of-a-kind event to highlight the potential of the interaction between man and machine: YuMi, the world’s first truly collaborative dual-arm industrial robot conducts tenor Andrea Bocelli and the Lucca Philharmonic Orchestra at the Teatro Verdi in Pisa. A perfect collaboration, from knowledge-transfer to the performance on stage.
Facile.it

Say YES...to the policy

Noesis
Prince Harry and Megan Markle tied the knot. To launch the section dedicated to wedding policies the Italian insurance comparator Facile.it decided to invite itself to the wedding. Using the event as a hook, it drew up a funny 7-point must-do list to ensure a marriage will go off with no financial hitch. The note gain 330 press items, 61 on Tier 1, International coverage and a total of 17 MLN OTS
Libresse

#bloodnormal

Ketchum
Feminine hygiene products maker Libresse navigates a popular culture where menstruation is a taboo subject, and broadcast restrictions ban accurate depictions of it and its product. #bloodnormal threw down the gauntlet and set out to normalise periods through a groundbreaking film and bold PR activations that are establishing Libresse as a champion of women and social change in 32+ nations.
NNG

When I grow up, I'll be a software tester

Café PR
The world of work is changing: digital age offers exciting career opportunities. We believe it should be part of the kids narrative, so the option to become a developer is right next to become a ballet dancer or a vet. We teamed up with popular children’s poet Daniel Varró to introduce 12 exciting IT jobs to kids aged 6-10, and created a series of poems explaining about what they do.
Royal Philips Brand Sponsorship

MRI Cinema

Ogilvy Amsterdam
In a unique partnership between Philips Health tech, Rijksmuseum Amsterdam and Rotterdam Philharmonic Orchestra, this brand experience campaign helped patients to relax during an MRI scan AND boosted interest of radiologists around the world in Philips Ambient Experience MRI scanners. The campaign was a smart combination of real-life experience at key health events and geo-targeted social media.

28. Influencer Communications

Hartwall

Gay means Happy, also for ciders

Miltton
Alcohol advertising is very restricted in Finland and it’s difficult to stand out for alcohol brands. Happy Joe, one of Finland's leading ciders, turned into Gay Joe in support of Helsinki Pride and became a huge hit on social media. Influencers used Gay Joe to show their support for equality, media wrote about influencers’ stances, and consumers stored up on Gay Joe. Until it ran out.
PepsiCo

Drinkfinity UK PR Launch

Devries Global
To create awareness and trial of new beverage Drinkfinity among its audience of conscious urbanites, PepsiCo needed to achieve cut-through in an unconventional, creative way. Lead by innovative storytelling, PepsiCo created an integrated campaign rooted in a key audience truth which was brought it to life through its influencer content as well as experiential, brand partnerships, PR and social ac
Pfizer Vaccines UK

#24youhavethepower

BCW
Pfizer’s #24youhavethepower campaign raised awareness of meningitis in young people, who have a high risk of getting the disease. With research showing that 43% of teenagers would be most likely to read information from their favourite blogger or vlogger, the multi-channel campaign was spearheaded by influencers to engage with adolescents and parents about meningococcal meningitis and vaccinations
Porsche

Back to Tape

FAKTOR 3
6 cities, 10 artists, one car and a lot of rap: In this multi-channel series, music journalist Niko Hüls (Backspin) shared his experience of a road trip on the tracks of German hip hop history by guest contributions on the Porsche Newsroom website, Social Media and finally in a 90-minute video documentary “Back to Tape”. More than 600 social media postings, potential reach of 85 million people.
Vodafone

Pet-Fluencer – the most trustworthy influencers

WAVEMAKER
Germans love their animals. However, each year more than 80.000 pets get lost or run away. Vodafone’s V-Pet-Tracker ends this dilemma. Pet owners can now control every step of their beloved ones via GPS. To launch the V-Pet-Tracker, Vodafone initiates a new influencer approach and works with pet-fluencers for the first time. With huge success: the pet-fluencers account for 47% of all sales.

29. Launch

BBC Studios

BBC Brit: Top Gear launch 2018 (Norway)

PR-operatørene
A multi-channel strategy, from traditional PR activities to a partnership with gamers competing in a virtual race on Top Gear’s Test Track, secured a total reach of 6 million for Top Gear’s latest series in Norway. Repeated mentions of the channel and TX time of Top Gear across media and Youtube resulted in solid ratings for Top Gear on BBC Brit.
Dutch Ministry of Health, Welfare and Sport

Hey! It’s OK. Let’s talk about depression

HvdM
Almost one in five Dutch adults experience(d) depression. But speaking openly about it remains taboo. Therefore, Publicis and HvdM created a movement – ‘Hey! It’s OK. Let’s talk about depression’ – with the aim of kickstarting an open conversation about depression. ‘Hey’ is literally a conversation starter. The campaign triggered 47% of peers and bystanders to talk about depression during its run.
PepsiCo

Drinkfinity UK PR Launch

Devries Global
To create awareness and trial of new beverage Drinkfinity among its audience of conscious urbanites, PepsiCo needed to achieve cut-through in an unconventional, creative way. Lead by innovative storytelling, PepsiCo created an integrated campaign rooted in a key audience truth which was brought it to life through its experiential, brand partnerships, influencer content, PR and social activity.
Procter and Gamble // Lenor

Lenor Inspired by Nature Fashion Collection

Graffiti PR, part of MMK+, MediaCom Romania
While for the first time, the catwalk of Feeric Fashion Week, the biggest fashion festival in SEE, was seamlessly taken over by a non-fashion brand campaign, it was also a first for Lenor – transforming a onetime event into a fully-fledged campaign. Lenor made the catwalk in front of a 200 national and international editors, helping us turning it into an inspirational, cross channel fashion topic.
Vodafone

Youth - Future Jobs Finder

Santo
This campaign is about digital careers for today’s youth in support of Vodafone’s Future Jobs Finder tool. We projected forward with an informed and entertaining “guesstimate” of the jobs that the new digital economy will provide - “The jobs of 5 minutes into the future”. Huge impression in 24 countries with double the click rate norm. Perhaps we all secretly want to be a Drone Flight Controller?

30. Employer Branding and Recruiting

Allianz

Demystifying Job Interviews

Allianz Careers goes Google Voice Assistant. We are going to demystify the recruitment process for Candidates by actively helping them with their interview preparation providing information on Allianz Facts & Figures, our Values and the Recruiting Process. Applicants will also have the opportunity to try out an interview Simulation via Google Voice Assistant.
AniCura

Togetherness - Made by you

Nine Yards
How to build pride and engagement among 4000 employees, at 200 clinics in seven countries? By the concept AniCura's Got Talent, where employees where invited to participate in the greatest corporate talent hunt ever, nine employees took the chance - with support by professional coaches - to become stars for one night in front of their supporting colleagues . By this, we created true ambassadors.
Henkel

Heroes of Henkel

The main aim was to appreciate how each individual makes a difference within the company. Focused on strengthening employee engagement and promoting an international outlook with strong local impacts, this bottom-up approach in communications gave employees the unique opportunity to recognize their colleagues. With 202,761 read messages, the campaign saw an influential reach of 75% internally.
Opel

Opel campaign Jade

Weber Shandwick
Opel’s campaign inspired women to pursue a career in a male-dominated workplace: car sales. Similar vacancies were placed for made-up lifestyle brand Jade and Opel; same content, different layouts. Breaking with taboos, Opel fueled the conversation and created awareness for an inclusive workplace and successfully hired more female applicants for the vacancies throughout the campaign.
fischerAppelt

Bring Your Parents To Work

fischerAppelt
“Branding? I only know this from the Wild West.” Many parents have no idea what their children do for work. So that’s why we invited mothers and fathers to take over work of their youngsters for a day. We accompanied the #agencylife with camera – and draw attention of potential applicants to our vacancies.

31. Corporate Responsibility

Heineken

Heineken - When You Drive, Never Drink

Edelman
When You Drive, Never Drink is Heineken®’s global commitment to encourage responsible drinking. In 2017, Heineken® researched behavioural triggers that cause people to drink and drive. Heineken® worked with behaviour change experts to change the psychology of drink drivers from the moment they enter the bar. Through a small-scale pilot study, Heineken® reduced drink-driving behaviour by up to 50%.
Aigües de Barcelona

The Zone of Hope

Mediapro Exhibitions / Grup Mediapro
The Zone of Hope is a state-of-the-art, interactive, free roam VR experience conceived to generate awareness of the impact of climate change and Global Warming. Up to 16 participants at a time are able to feel the multi-sensorial consequences of climate change as they travel to the future with their full-body motion captured avatars. The project's development involved more than 60 professionals.
Opel

Opel campaign Jade

Weber Shandwick
Opel’s campaign inspired women to pursue a career in a male-dominated workplace: car sales. Similar vacancies were placed for Opel and fictional lifestyle brand Jade; same content, different layouts. Breaking with taboos, Opel started and shaped the conversation about gender in the automotive industry and successfully attracted more female applicants for the vacancies throughout the campaign.
SNCF RESEAU

02.38 am

TBWAParis
The cornerstone of the campaign is a VR film based on the nightmare relived by a train-driver every night, inspired by traumatic shock of witnessing an accident. To meet our target audience, the experience is shown in a dedicated space: the actual driver's room, rebuilt in a truck. It will visit high schools to educate them about risks on railways. It's also available on a website in VR or in 360.
Specsavers Norway

Give Sight to Tanzania

Gambit Hill+Knowlton
“Give Sight to Tanzania” called for all Norwegians to hand in unused glasses to their local Specsavers store. The glasses were shipped to Tanzania along with opticians that made sure the glasses ended up in the hands of a person matching the eyeglass prescriptions. The campaign earned enormous press coverage, engaged thousands of Norwegians and over 3.000 glasses were handed out to Tanzanians.

32. Event & Experiential Marketing

BVG - Berliner Verkehrsbetriebe

BVG x adidas – The ticket-shoe

GUD.berlin, Jung von Matt, achtung!
Due to Berlin’s underground and anti-establishment culture, young Berliners hate BVG transit so much that they don’t buy a ticket when forced to use it. How do we change hate to respect? By winning the respect of the hottest underground brand in the world: adidas. With the limited edition BVG x adidas Originals EQT Berlin. A sneaker that’s a yearly ticket.
MS Ireland, Roche Products (Ireland)

The MSunderstood Café

FleishmanHillard Dublin
MSunderstood Café gave customers a taste of what it’s like to live with MS and highlighted the need for improved access to medicines. It gave customers a unique insight into the daily challenges faced by people living with multiple sclerosis (MS). The experiential pop-up Café was designed to mimic the symptoms of MS, creating a challenging – and often disorientating - experience.
Master For You

The Macallan Time Captured

Master For You
Time Captured experiments with time in two different spheres: photography, capturing it forever, and haute cuisine, providing a fleeting morsel that disappears in an instant. The Roca brothers, from El Celler de Can Roca, twice ranked World’s Best Restaurant, and the world-acclaimed photographer Steven Klein are heading this great campaign to attract millennials to areas of interest to them.
OBOS

World's first 24 hour festival on wheels

Ekko Agency, JCP Nordic
The brief was to create an activation to accentuate OBOS' sponsorship of the festival “Oslo Sommertid”, and to offer cultural experiences to a broader audience. The idea was 24 festivals for 24 hours at 24 different locations in front of 24 different crowds, all streamed on Facebook Live; OBOS 24. This resulted in Norway’s best ever sponsorship recognition.
Procter and Gamble

Lenor Inspired by Nature Fashion Collection

Graffiti PR, part of MMK+, MediaCom Romania
While for the first time, the catwalk of Feeric Fashion Week, the biggest fashion festival in SEE, was seamlessly taken over by a non-fashion brand campaign, it was also a first for Lenor – transforming a onetime event into a fully-fledged campaign. Lenor made the catwalk in front of a 200 national and international editors, helping us turning it into an inspirational, cross channel fashion topic.

33. Public Affairs

Affinity

#AnimalsAreNotThings

In Spain, dogs and cats are considered as things before the law. Nevertheless, people who share their lives with them consider these animals as part of the human family. Consequently, Fundación Affinity is decided to take up the cause of changing the obsolete legislation. One year later, thanks to the campaign it has been possible to reach a consensus between society and administration.
BDZV - Federal Association of German Newspaper Publishers

Save Your Press

BCW (Burson Cohn & Wolfe)
It was one of the biggest political battles of 2018: reforming EU copyright to protect newspaper publishers, journalists and other creators from exploitation on digital platforms. For press publishers, crippled by closures and job losses, this was about survival in the digital age. Our challenge: convince the European Parliament to introduce a Publisher’s Right, making Big Tech act responsibly.
Campaign for Science and Engineering

Securing UK immigration policy change

Talented people are key to science and engineering success. Since 2015 CaSE have campaigned against the Government’s cap on skilled work visas. When the cap caused visa refusals in December 2017 we pursued policy change; we uncovered the scale of refusals, raised the political profile of the issue and built a coalition of voices to sustain pressure until Government announced policy change in June.
Microsoft Europe

Girls In STEM

Creation
Microsoft's campaign to define and identify the root issues behind the imbalance of women pursuing STEM-based careers in Europe. Insights uncovered have driven debate with European industry and policy leaders on why and when young women lose interest in STEM, and are being used to develop programmes and investments that will lead to long term positive change.
Nissan Automotive Europe

Shaping the future of mobility

Nissan’s Intelligent Mobility vision is fundamentally shaping the future of mobility. It brings together the electrification of vehicles, autonomous driving technologies and greater integration into energy and digital networks. It is the driving force toward sustainable societies and Nissan has delivered tangible results in the UK, Spain, the Netherlands and Russia.

34. Issues & Reputation Management

Nautilus International

An SOS for Seafarers

Acceleris Marketing Communications
The UK maritime industry is in decline. Working for Nautilus International, the union representing 20k maritime workers, Acceleris set out to bolster public and political support for UK seafarers, championing worker issues. The campaign delivered widespread industry, public and parliamentary engagement, improvements in UK policy, funding and pay, affecting real and positive change for those at sea
Polish Insurance Association

PIU

Havas PR Warsaw
The insurance industry is a “40/50-year-old qualified and caring, but tired nurse” according to completed reputation studies commissioned by PIU. PIU has decided to change this and, after analysis, has introduced a new quality of communication, disrupting previous patterns. Family security, stable economy, income security or new fire-fighting vehicles – all this #thankstoinsurance.
The Norwegian Labour Inspection Authority

The Saviour: The drink that solves a problem

Geelmuyden Kiese
«The Saviour» is a drink designed to address sexual harassment within the nightlife industry. The drink itself is nothing more than a fancy glass of water, but it’s served with a special message. By serving «The Saviour», bars and restaurants signaled zero-tolerance for sexual harassment, and at the same time, it provided management and staff the opportunity to talk about the issue.
Vårdföretagarna (The Association of Private Care Providers)

Vi gör skillnad (We make a difference)

Gullers Grupp
The debate about Sweden’s welfare sector was all about the companies profits, not their contributions. By focusing on the real issues -the unequal care and problems with female health care- we engaged new audiences. With a co-creating format and an edgy animated satire we shifted the debate, and achieved a 51-67% engagement rate on Facebook. 23% of the Swedes are now familiar with Vi gör skillnad
Wintershall Holding

Maria can do it! The oil price crisis as a chance

navos - Public Dialogue Consultants
In the midst of Norway’s industry crisis Wintershall showed what can be done when things get tough. Communication for Maria, a very ambitious oil/gas project in Norway, was cast “from the same mould” through all phases, highly transparent for stakeholders who could experience the project first-hand. It wasn’t just the messages about Maria that were conveyed but the mindset: We are here to stay!

35. Data Driven Communications

DNB

The Ripple Effect Generator

POL
The Ripple Effect Generator is a campaign, entirely based on data collection. It merges data from company turnover and number of employees, with data from tax authorities, corporate registers, national directorates, statistics and financial analyzes. And then calculates and translates these individual information into images of social contributions.
Deloitte, PayPal Poland

The New European Tigers

Clue PR
Where does the economic potential of CEE hide? What contributes to the growth of local economies? In short: e-commerce and SMBs. PayPal demystified image of the region and proved that many of e-success stories started here. In cooperation with Clue PR and Deloitte, PP prepared The New European Tigers report – a first European-wide platform showing the strengths of region, unrecognized up to now.
EG Digital Solutions

Data driven transformation in the media business

Mediehusene Midtjylland (MHM) is a media conglomerate seriously challenged by the incremental changes in the media landscape. A transformation heavily founded in data was needed to meet their demanding and critical news consumers. Due to represented project, MHM is now able to show individual content on all digital channels based on the individual customer's needs and behavior.
Facile.it

From Flop...to TOP

NOESIS
The Italian Transport Ministry presented its online archive but this information generated only limited media coverage. Facile.it's PR office takes the ministry’s big data and identifies the most noticeable elements, transforming them into unusual story angles that are linked to the company’s core business. The big data analyzed by Facile.it generated a total of 4,491 press items and 147 MIO OTS
Tele2

The Surf Belt

Prime Weber Shandwick
In order to communicate the difficult yet important subject of internet connection and network development, we looked inwards – at our own data. We created the Surf Belt – contextually and culturally relevant region that could be communicated through several channels; both bought and earned, internally and externally.
Three Ireland

All You Can Eat, Sleep and Breathe

Drury Porter Novelli
Three, Ireland’s leading mobile data network, wanted to support its new brand purpose and position itself as the telco thought leader, through regular media engagement to deliver key messages on its unique All You Can Eat (AYCE) data offering. We introduced The Three Connected Ireland Report - the first of its kind, quarterly research report to examine trends in Ireland’s smartphone usage.

36. Customer Journey

BNP Paribas Wealth Management

A New & Innovative Client Experience in Private Banking

In 2017, BNP Paribas Wealth Management (BNPPWM) revealed a new Client Experience (CX) co-created with Clients and Fintechs, with the ambition to create a new private banking experience. Over 400 clients from Europe and Asia and private banking experts brainstormed from conception, testing and production. These new services are live, reinforced in 2018, and received unanimous positive feedback.
HRA Pharma Deutschland

Hello, here is Ella by Pille Danach

BCW (Burson Cohn & Wolfe)
EllaByPilleDanach is an innovation in the customer journey. And the first chatbot in Germany with a real use case. After unprotected sex, the most important question for a woman is: How can I get quick, private, safe, and easy-to-understand protection from an unwanted pregnancy? Turning to the chatbot, she is listened to, she will find answers and her way into the pharmacy.
Pernod Ricard Romania

100 Absolut Artists

Graffiti Public Relations
ABSOLUT wanted us to expose consumers to 1 story told in multiple touch points&stand out in the crowd in 2018, Romanian Centenary, when all brands are covered by red-yellow-blue noise. We designed 100AbsolutArtists.ro, 1st arts curating platform exposing 100 rising artists with potential to change Romania for the better through art. The brand becomes the 1st to give underrepresented voices a stage
Signify

Connecting the dots

We are market leader in lighting, so it’s our duty to lead the digital transformation. We offer our customer a flawless closed-loop customer journey convertin customers to the next step in the journey and eventually towards sales across multiple touchpoints. Aside NPS (externally 44,internally 81) we also contributed significantly to 23% sales growth with Tier 2 and 3 customers equalling 30 M EUR.
Virgin Atlantic & Virgin Holidays

Screw it, let’s do it

Weber Shandwick
From a strategic & creative standpoint, we proved that a PR campaign can influence wider marketing decisions. We challenged the client to think differently – to put an earned idea at the heart of their most critical sales period – and to experiment with new innovation by creating their first ever AI-powered bot, which is now being applied more broadly, across Virgin Holidays’ marketing strategy.

37. (Integrated) Annual Report & CSR Report

F. Hoffmann-La Roche

Roche Annual Report 2017

Virtual Identity
Roche unveils individual stories behind eye catching numbers that show Roche’s contributions to society. Rather than showing how much money Roche made or how many products they sold, the 2017 report successfully mirrors Roche’s approach to put people and innovation at the very core of what they do – using a simple yet innovative interactive storytelling approach.
FERROVIAL

Development of an Integrated Annual Report

Ferrovial publishes an Integrated Report to provide complete view of the businesses, to connect the strategy, governance structures, business model and the social, economic and environmental performance in which the organization operates, taking into account the specific risks and opportunities that affect the company's ability to create value in the short, medium and long-term.
Otto

Hello Values - Otto Group Annual Report 2017/18

Hello Values! The Otto Group’s Annual Report 2017/18 focuses on the future of value-orientated management and the new significance of values themselves. High-calibre discussions between employees and renowned experts as well as different story forms show clearly how the Otto Group is positioned regarding topics like responsibility, fairness and dependability – authentically and transparently.
Ringier

Ringier Annual Report 2017

We made use of augmented reality to help us review 2017. We included augmented reality elements in our 2017 Annual Report, combining a classic print product with cutting-edge technology. We used the augmented reality content to present all our business areas and our pioneering ideas about how AR can be used in the future.
Robert Bosch

Bosch Annual Report 2017

C3 Creative Code and Content
The Bosch annual report presents its guiding theme “digital transformation” in a way that is both thought- provoking and multi-layered. In addition to the multimedia presentation of strategy and the image section, it also uses formats such as a chatbot. The whole thing is held together by an installation that visualizes transformation in a striking way. Result: 197k impressions and an ER of 45%.

38. Internal Publication

European Central Bank

ECB Communication Toolkit

To leverage the potential of European Central Bank colleagues to be trusted and competent “ambassadors” when speaking about the institution with friends, family and in professional contexts, they need to be properly equipped. The ECB Communication Toolkit offers a constantly updated repository of everything relevant about the ECB, in accessible language and supported by attractive visuals.
Robert Bosch

Relaunch of the "Bosch-Zünder" media family

Axel Springer Corporate Solutions, United Digital Group
Taking storytelling in internal communications to the next level: That was the goal behind the relaunch of the Bosch-Zünder family, the global internal publications for all employees of the Bosch Group. With a cross-channel approach, cutting-edge visual storytelling, highly personalized newsfeeds, and a focus on dialog, the project significantly contributes to the company’s transformation process.
TÜV SÜD

TÜV Süd In

muehlhausmoers
The TÜV Süd Group is a globally operating company that provides innovative technical services in numerous industries and areas for technical safety. After subjecting TÜV's stakeholder magazine to a radical and highly successful relaunch, international employee communication was put to the test in 2017. muehlhausmoers turned the media family into a multi-channel publication for all employees.
Vonovia

The Pros - Vonovia Technical Service

TERRITORY
The Technical Service is part of the real estate company Vonovia, which acts as a service provider for craftsmanship. It has experienced constant changes and grown rapidly: from 300 employees at the start to over 5,000 employees. Nowadays, it is already the largest business unit within the corporate group. "The Pros,” puts employees at the center with its storyteling and thematic choices.
ŠKODA AUTO

ŠKODA Mobil

ŠKODA Mobil is a newspaper published for the employees of ŠKODA AUTO. It is available in two language versions (CZ & EN) with a monthly circulation of 33,100 copies. The aim of the paper is to bring employees up-to-date information on the development of ŠKODA AUTO and the VW Group, and to comprehensibly explain the steps taken by the management of the company.

39. External Publication

EBV Elektronik

The Quintessence of Artificial Intelligence

IndustryAgents
The idea of thinking, or even feeling, machines was long merely a vision of science-fiction authors. But thanks to rapid developments in semiconductors and new ideas ­for the programming of self-teaching algorithms, Artificial Intelligence is today a real market. "The Quintessence of Artificial Intelligence" explains the technologies and features numerous examples of exciting applications.
SCHAEFFLER

tomorrow - Experiencing Technology with Schaeffler

Speedpool
Experience technology with Schaeffler – so goes the motto of “tomorrow”. The magazine from the globally active automotive and industrial supplier is suitably an ‘experience’: a colourful and surprising mix of topics, renowned authors, exuberant pictures, lots of facts and figures and no meaningless PR clichés. Since 2015, tomorrow has been published every four months in both German and English.
Sonae

Retail Book of Innovation 2017

White Way
Sonae´s “Retail Book of Innovation 2017”, a showcase of the 80 more relevant innovation projects, is based on the concept that innovation is not only making something new but exploring, expanding and exploiting. With a global investment of 107M€ in R&D+I, Sonae continues to bet on innovation to strengthen its core competencies for the global areas and Driving Discovery and Shaping Tomorrow.
TRW Automotive

TRW Motorcycle Catalog - Spareparts & Accessories

zweiundfreunde Werbeagentur
Nothing is as old as yesterday's paper. And nothing is as annoying as an outdated catalog. That's why we've combined promotional and explanatory elements with real-time database publishing! Until immediately before printing, the customer can make updates to the data associated with the order pages and thus maintain the linking of the vehicle models with the matching products until the last minute
Wörwag Lack- und Farbenfabrik

Wörwag finish 2018

campra
A magazine with 100 different covers? That sounds unusual. And it actually is. Employer Branding has reached a new peak for the Wörwag-magazine finish. The edition for the 100th anniversary was published with 100 title images, which were painted, photographed, lacquered or designed by employees. Just as colourfully portrayed are the employees in the stories.

40. Corporate Film and Video

Elior Group

Every day matters

Linkit Studio
When it announced its three-year strategic plan, Elior Group – a worldwide leader in the contracted food and support services industry – released a film highlighting the personal and universal importance of taking breaks. To represent our four million daily guests, we decided to follow four different people we feed and take care of during an important day in their lives.
National Holocaust Museum

National Holocaust Museum

PROOF
The National Holocaust Museum(NHM) in formation is establishing a place for remembrance and prospect in Amsterdam. The museum is in search of partners willing to support them in the realization of a permanent museum. Therefore, the NHM has asked PROOF to develop a film to help them start conversations with potential investors and partners. A film that sets the tone and emphasizes the importance.
Siemens Schweiz, Building Technologies Division

#CreatingPerfectPlaces

Theim Kommunikation
#CreatingPerfectPlaces is the overall communication and positioning program of the Siemens Building Technologies Division, Ingenuity for life creates perfect places. It defines key messages, tonality and communication measures for the entire Division – globally, regionally, internally and externally. It is digital driven and social media focused.
Sonova

Life without Limitations

The story of Swiss aerialist Jason Brügger shows how Sonova and its product brand Phonak enable people with hearing loss to live a life without limitations; it is an example of how the company goes about realizing its corporate vision. The successful partnership with Jason Brügger has provided the basis for the following high-impact PR events and cooperation.
ZF Aftermarket

ZF Aftermarket - Superheroes

LAW Creative
In just two minutes our film travels the world to tell the story of a multi-sector global brand through its employees, whose work so fires the imagination of their children that they believe their parents are superheroes. In a crowded market where campaigns are often led by product, we tell a bigger story, giving ZF Aftermarket clear standout with a film that is emotional, dramatic and powerful.

41. Intranet

Mast-Jägermeister

A Brand-Driven Intranet: The Jägermeister JägerNet

Klenk&Hoursch
The new Jägermeister intranet is a digital manifestation of the Jägermeister brand world. The design language: inspired by the Bauhaus movement – clean, sharp, contemporary and unmistakably German. The contents: inspiring, visual & authentic. The functionalities: user-centered and state of the art. It’s an internal platform that is truly worthy of its name: JägerNet.
Schaeffler

The New Social Intranet Schaeffler CONNECT

Schaeffler has transferred its vision of a social intranet into reality and completed the rollout of one platform for information, communication and collaboration. Within Schaeffler CONNECT social principles like commenting, liking and sharing are established consistently. In doing so the companies' leadership principles trust, transparency and teamwork are completely reflected.
Signify, formerly known as Philips Lighting

The Lighting Portal

Portico
Easy access to global information about our company Signify. The Lighting Portal facilitates global and markets news based on employee’s location, dedicated local “corners” microsites and a personalized tools section. Managed by global and local editors. It is accessible for everyone with a Signify account, both on their PC and mobile devices. Information whenever and wherever.
TCL Communication / TCT Mobile Europe SAS

Empower The Teams: Platform for PR Agency Relationships in International MarComms

Cagoi
Communications professionals, we know our contribution is vital to the company´s success. But how can we act in common to prove it? One environment for firm&agencies is used to collect coverage, create reports, share info, audit results. PR professionals in 17+ agencies for 25+ countries all over Europe prove performance and secure success of future PR actions driven for TCL Communication/Alcatel.
The Food and Agriculture Organization of the United Nations

inFAO

inFAO is the intranet of the Food and Agriculture Organization of the UN, connecting 14,000 colleagues in 130 countries worldwide. It was relaunched in November 2017 to create a more versatile, visually appealing and engaging platform. Featuring daily updates, news articles and interactive forums, the relaunch has seen a marked increase in engagement and collaboration across the organization.

42. Website

Daimler

RoadStars powered by Mercedes-Benz Trucks

PRH Hamburg Kommunikation, mensemedia
"RoadStars powered by Mercedes-Benz Trucks" is an interactive communication platform in the style of an online magazine for truck drivers. With exclusive events, social media features and branch information it invites all truck fans to join in. Until today, RoadStars has over 140.000 weekly visitors and more than 25.000 registered users.
Delius Klasig Verlag, Porsche

Christophorus - Porsche magazine # 387/Website

C3 Creative Code and Content
The Christophorus digital content – including website of the magazine and App for Apple and Android devices, available in 12 languages – forms a homogeneous unit with Christophorus magazine. In the 70th anniversary edition # 387 the digital data is deepening the topics of the print issue, will surprise and entertain: be informed about a special Porsche wine or drive through L.A. with a DJ.
Enel

Enel One Hub Italia

imille
Enel One Hub Italia is a platform where users can access the Enel world in a friendly atmosphere and find real-time responses to all requirements through content linked to Enel’s Open Innovability. The site bridges the gap between users’ questions and the responses they are looking for, just one example of how Enel is far more than a simple energy provider.
Make-a-Wish Netherlands

Wish Maps

Weber Shandwick
Make-a-Wish fulfills the wishes of children with life-threatening illnesses. In the face of dwindling donations, the charity asked us for a concept that would raise awareness and encourage giving. We developed Wish Maps, a digital platform highlighting wishes, by area. Launched end-April 2018 and on-going, this simple, innovative solution resulted in awareness, donations and invaluable goodwill.
Otto (GmbH & Co KG)

Otto Newsroom

fischerAppelt
With its transformation from catalogue to Web retailer, other things are also changing for OTTO. Such as the newsroom: it should also tell stories, encourage interaction and connect with other channels. Thanks to a future-friendly editorial system with simple data handling and an active design. Without hardly any effort, content is communicated on the website and, if requested, on other channels.
UEFA

#EqualGame campaign microsite

Equalgame.com is the microsite for UEFA’s campaign to promote the importance of diversity, inclusion and accessibility in European football. It brings together storytelling content, testimonials and NGO partner videos in an appealing and vibrant way. The low cost website has exceeded expectations with over a million unique visitors in its first year and growth in non traditional audience groups.

43. Social Media

Asea Brown Boveri

ABB robot YuMi® conducts an orchestra

ABB, one of the leading global robotics manufacturers, created a one-of-a-kind event to highlight the potential of the interaction between man and machine: YuMi, the world’s first truly collaborative dual-arm industrial robot conducts tenor Andrea Bocelli and the Lucca Philharmonic Orchestra at the Teatro Verdi in Pisa. A perfect collaboration, from knowledge-transfer to the performance on stage.
HypoVereinsbank

VR Experience HypoVereinsbank - "On to New Worlds"

Lobeco
The online campaign "On to New Worlds" created an exclusive virtual reality experience that brought to life many of the works of art at HypoVereinsbank's private banking location. The Campaign achieved over 10 Million impressions and 1500% more interactions per post than any other HypoVereinsbank Campaign in 2017.
NHS Blood and Transplant

Issa Thread

With zero budget, we created a 33-tweet thread - using facts, stats and GIFs to explain the need for black donors, the Ro sub-type, sickle cell disease and why calling for black donors was not racist but necessary.
Rijkswaterstaat

Operation Clean Swan

Zandbeek. The agency for engagement
23 June 2018: An oil tanker bumps into a scaffold in Rotterdam. 200 tons of oil leak out and contaminate over 1000 swans. Rijkswaterstaat immediately puts Operation Clean Swan into action. To keep the anxious public updated on the progress of the operation, Zandbeek created daily social media updates from the perspective of Noah, one of the affected swans. The result: lots of engagement!
The Norwegian Directorate for Children, Youth and Family Affairs

Cyberbullying: Not Okay

Geelmuyden Kiese, Palookaville, Sande Fredin, Splay Networks
In Norway, 4 out of 10 girls have experienced sexually offensive hatred online. To engage 13 to 17 year olds to take a stand against cyberbullying, we decided to bring the hateful words to life – by painting them on to the skin of a famous YouTuber. Then we gave the teenagers a change to erase the hatred and spread the message.

44. Mobile Communications and Apps

Cancerfonden

Send your Thoughts

Wenderfalck
We turned the Pink Ribbon into a direct channel to visualise and distribute all the love to people fighting cancer. “Send a thought” encouraged people to send their own, unique thoughts to people wearing the digital, connected, Pink Ribbon. Cancerfonden raised 84 million Swedish Kronor, making it the most successful pink ribbon campaign ever.
Denner

World Cup Game by Denner

FehrAdvice & Partners, Styria Content Creation
The FIFA World Cup 2018: the aim of the World Cup Game by Denner was to strengthen the brand Denner and reach a younger target group. Through gamification & daily interaction the World Cup Game wanted to lead customers and non-customers into Denner shops in a playful way and to sustainably increase purchasing behaviour. Within seven weeks the app was downloaded about 72,000 times.
Hennig-Olsen

The Polar Race

Nucleus
Employees at Norwegian ice cream maker Hennig-Olsen Is raced each other in an epic campaign to the South Pole. The Polar Race boosted job satisfaction, improved health and increased productivity, reduced sickness absence markedly and had a net positive effect on the company’s bottom line. The project made front pages and 22 headlines in national Norwegian media.
Merck

MyFeedback: the Merck Instant Feedback App

MyFeedback is the Merck instant feedback app, which allows all employees to give and receive feedback in a quick, easy-to-use and fun way. It follows the Merck strategy around digitalization and open feedback culture. Driven by a cross-media communication campaign, more than 10,000 employees used the opportunity to exchange feedback during the first eight months after go-live only.
Miltton

Mingla - Tinder for Political Networking

Summary: Tinder has changed the way people meet around the world. What would happen if someone released the same power around professional networking to revolutionise the way public affairs is traditionally seen? Being digital advisors we figured it is our duty to digitalise the way Nordic business crowd network during.So we created a Tinder for Business. And we called it Mingla.

45. Multi-Market Communications

Christie's

Christie's - The Rockefeller Collection

Global campaign to create an integrated, multi-phased campaign to build engagement in the auction of the Rockefeller Collection, ensuring maximum targeted publicity across 11-month period. Ensure coordinated story-telling approach to communicate the legacy of Rockefeller family’s philanthropy. Engage employees through internal events, highlight excitement of sales and show passionate expertise.
European Commission

She is We

Phrenos
#SheisWe shows that when women are empowered, protected, trusted, there are benefits for all of us. The campaign was designed to inspire and spread conversations around the European Development Days (EDDs), a global forum focusing this year on "Women at the Forefront of Sustainable Development". Results have showed impressions have been multiplied by 5 compared to last year's edition
Libresse

#bloodnormal

Ketchum
Feminine hygiene products maker Libresse navigates a popular culture where menstruation is a taboo subject, and broadcast restrictions ban accurate depictions of it and its product. #bloodnormal threw down the gauntlet and set out to normalise periods through a groundbreaking film and bold PR activations that are establishing Libresse as a champion of women and social change in 32+ nations.
Whirlpool EMEA

#PlacesthatMatter

APCO Worldwide, Peliti Associati
#PlacesthatMatter is a multi-channel storytelling and photojournalism journey that aims at celebrating Whirlpool’s manufacturing facilities in the region Europe, Middle East and Africa (EMEA) through the eyes and stories of the workers that, with passion and dedication, contribute every day to the development of the company and of the community where they operate.
Zalando

Zalando PlayDay 2018

Zalando PlayDay 2018 was a media event held in Berlin and targeted at a selected group of key editors from 15 markets, in order to deepen the understanding about the most relevant Zalando topics. The event was designed to create an exchange between journalists and senior management on eye-level and resulted in close to 400 articles across European media.

46. United Kingdom, Ireland

Harp

Smarts Communicate: Harp’s PURE HERE

Smarts Communicate
In 2017, Harp Lager launched seven limited-edition ‘Pure Here’ cans featuring illustrations of the best bits of Northern Ireland (NI). The cans celebrated the people and places that make life in NI so special. We were asked to create a fully integrated campaign to promote the launch of the cans as we worked towards the ultimate goal of recruiting more of Harp’s target audience of 18-35 year olds.
Iceland Foods Ltd

#TooCoolForPlastic

Weber Shandwick
In the UK, only a third of plastics are recycled, the rest is illegally dumped, goes to landfill or incinerated. This was one of those ‘impossible briefs’: to create an initiative that would move the debate about plastics from talk to action. More than just a news, this campaign resulted in a cultural & political milestone, as blanket coverage was quickly followed by real, institutional change.
MS Ireland, Roche Products

The MSunderstood Café

FleishmanHillard Dublin
MSunderstood Café gave customers a taste of what it’s like to live with MS and highlighted the need for improved access to medicines. It gave customers a unique insight into the daily challenges faced by people living with multiple sclerosis (MS). The experiential pop-up Café was designed to mimic the symptoms of MS, creating a challenging – and often disorientating - experience.
Virgin Atlantic & Virgin Holidays

Screw it, let’s do it

Weber Shandwick
From a strategic & creative standpoint, we proved that a PR campaign can influence wider marketing decisions. We challenged the client to think differently – to put an earned idea at the heart of their most critical sales period – and to experiment with new innovation by creating their first ever AI-powered bot, which is now being applied more broadly, across Virgin Holidays’ marketing strategy.
adidas

Creating BOOT-ANKHAMUN

Hill+Knowlton Strategies
H+K sparked conversations across the world for adidas with an unmissable image; Positioning Salah’s boots among the artefacts of the British Museum’s famous Egypt collection celebrating his Golden Boot award. Immortalising the brand partnership, we created unprecedented levels of heat for adidas. Generating mass hysteria on social and headline news across football media and beyond.

47. Spain, Portugal

Affinity

#AnimalsAreNotThings

In Spain, dogs and cats are considered as things before the law. Nevertheless, people who share their lives with them consider these animals as part of the human family. Consequently, Fundación Affinity is decided to take up the cause of changing the obsolete legislation. One year later, thanks to the campaign it has been possible to reach a consensus between society and administration.
Conforama

Conforama Presents the Perfect House

Marco de Comunicación
MdC was tasked with producing an innovative campaign to show Conforama’s new brand concept and image with the presentation of the ‘2018 Conforama Catalogue’ fully integrated. MdC’s answer was to design a 360º campaign for Spain and Portugal including an event, online and media relations, that celebrated the new concept and image and boosted brand love among editors, influencers and consumers.
Facebook

Seville, a guide by the Facebook community

Text100
There is no better way to discover a city than with the locals and there is no better way for Facebook to demonstrate how communities come together both on- and off-line than by creating a Local's Guide to discover Seville through the lens of its vibrant communities.
Feedzai

Using PR to Attract Talent

Corpcom PR
From the media underdog to today's most attractive and exposed company. PR was key to leverage the visibility and reputation of Portuguese tech start up Feedzai and its CEO. In two years, Feedzai and Nuno Sebastião had a media exposure that helped to attract new talent to answer their international success and future growth plans. Feedzai is one of the most admired cases in Portugal.
Intel Spain

Intel 50th Anniversary Spain

Hill & Knowlton Spain
A fully integrated PR campaign focused on Intel’s 50th anniversary has made Intel in one of the most recognisable and innovative brands in Spain. The campaign embraced multiple engagement tactics ranging from influencer engagement, events, social media and media relations, to reach an audience of 70 million, generating 100+ articles, positioning Intel as one of the most innovative brands in Spain.

48. Italy, Malta

BCW (Burson Cohn & Wolfe)

Solo 24 Ore

SOLO 24 ORE: a movie to communicate the importance to prevent meningitis in teens. Facing the loss of a friend, a young couple realizes how life may change abruptly and how important it is to live every moment and take care of one’s health. Vaccination could prevent such disease. Results (3 months): over 1,4M views and 9,1M impr. Influencers’ contents: 500K impr. with an engagement rate of 4.57%.
D-Link

How D-Link Got Italy To Put Down Their Devices

LEWIS
In today’s world it’s impossible not to use digital channels to build and maintain relationships. D-Link, who produce connectivity products, recognised the need to “Connect Responsibly”. With LEWIS Italy, the #CONNETTITIRESPONSABILMENTE campaign was launched to promote the value of face-to-face relationships. Through digital & traditional activities over 30 million impressions were achieved.
Facile.it

Say YES...to the policy

Noesis
Prince Harry and Megan Markle tied the knot. To launch the section dedicated to wedding policies the Italian insurance comparator Facile.it decided to invite itself to the wedding. Using the event as a hook, it drew up a funny 7-point must-do list to ensure a marriage will go off with no financial hitch. The note gain 330 press items, 61 on Tier 1, International coverage and a total of 17 MLN OTS
IKEA Italia

No Room for Violence

On a regular day last November our visitors might have stumbled across an acting performance inspired by a real case of domestic abuse walking through each one of our 25 stores. As IKEA Italy we decided to tackle domestic violence partnering with a NGO for an integrated campaign in the International Day for the Elimination of Violence against Women. For home must stay the place where we feel safe
Mattel Italia

Thomas & Friends - Fighting Delays

Early Morning
To promote the Thomas & Friends brand in a disruptive way, we created an hijack marketing campaign targeting parents traveling by train and experiencing delays (a common occurrence in Italy). We used an advanced form of keyword targeting, on Twitter, mixing keywords about "delays" with insults (the most common reaction). As a small compensation, we offered a discount on a Thomas train.
Sanofi

#PerchéSì

"#PerchéSì" is the first lab of ideas to communicate the value of vaccines. The project is promoted by Sanofi Pasteur with the double objective to share the best practices of a right communication on vaccines and to promote the synergy between the world of science and the world of communication to develop more and more right and effective campaigns.

49. Germany, Switzerland, Austria

A1 Telekom Austria

A1 eSports League Austria

seso media group
To establish the A1 brand organically in the sales-relevant target group of gamers and gaming fans, A1 created the first multi-gaming eSports league in Austria: the A1 eSports League Austria. This league created more than 100 hours of video content for the target group, generated € 650,000 in earned media, boosted brand love and increased the sales of the recently launched A1 Premium WIFI Box.
Association Non à la disparition des radios et tv, Comitato No Billag No Svizzera, Comite SRG Avegnir, Komitee NEIN zum Sendeschluss, Swiss Broadcasting: SRG SSR

Campaign against referendum called No Billag

The Swiss had to vote on a referendum called No Billag. The aim was to abolish any kind of taxes or other public funding to finance PSM. Thanks to independent committees using PR, traditional and digital campaign, organizing public debates involving citizens and stakeholders, we explained the damages of NB and strengthened the link between PSM and the public. NB was rejected by 72% in March 2018!
BURGER KING Deutschland

Gift of Fire

Emanate
For X-mas 2017, we sent McDonald's the one thing they didn't own: a flame-grill - personally delivered by the KING. The film of the special delivery was extended to real life when we set-up the original flame-grill from the film at Munich Central Station in order for McDonald's to pick up their present. The result: BK being talk of town & having the 2nd highest increase in brand trust
Domus Leuchten & Möbel

HOUSE PARTY AT THE WEHRLE’S

Agentur am Flughafen
We should make the new Domus Studio store accessible to a new audience. So we threw a house party in the apartment of the Wehrle borthers (local celebrities) where we removed all the furnishings from and replaced them with furniture from Domus. The partygoers could buy any of the furniture at the party and take it with them. At the end, all of the furniture in the apartment was sold out.
Swisscom

#byebyepublifon - an emotional farewell

Everyone of us associates countless memories with it - but this icon and landmark is about to vanish forever: the public phone. Instead of dismantling the booths in secret, we celebrated the end of the analogue times. We aimed for brand awareness, creating goodwill and engaging the community, thats why we created a heart touching and nostalgic campaign.

50. Benelux, France

AVIVA

LA FABRIQUE AVIVA

Enderby
La Fabrique Aviva is the French chapter of a successful campaign Aviva launched in Canada, the « Aviva Community Fund ». The main objective of the campaign is to bolster the insurance group’s reputation. The campaign achieved three main goals – position Aviva as a caring and innovative company, boost its digital presence, and foster a stronger sense of belonging among employees.
Gemeente Rotterdam

Pikpraat van Straat, against sexual street intimidation

Bijl PR, Vuurrood
The 18th of December 2017, the Rotterdam Council launched a new campaign called ‘’Pikpraat van straat” (meaning mentalk & sextalk) which was created by Bijl PR and Vuurrood, to fight against sexual street intimidation in Rotterdam. For the first time, this campaign enabled women to report any sexual initimidation by using a specially developed app called: StopApp.
Greenco

6 million tomatoes for free

HvdM
6 million tomatoes with wrinkles and dents due to extreme summer heat. Not accepted by any Dutch supermarket. How to prevent these great tasting tomatoes ending up on the rubbish heap? With the anti-food waste campaign ‘6 million tomatoes for free’ of HvdM they were ‘sold out’ within 1.5 hours. Due to the media attention and public indignation supermarkets sell ‘almost perfect’ veggies now as well
The Dutch Ministry of Justice and Security

Alert Online

Omnicom Public Relations Group
The Dutch government’s cybersecurity awareness initiatives weren’t resonating with the public. Our task was to transform an annual tech campaign into a multi-layered communications programme. Supported by high-profile partners and including brand new tactics, we turned heads online and started a movement that makes taking responsibility for your cybersecurity a key part of the public agenda.
YUN Probiotherapy

The World’s First Pop-Up Pimple Bar Opens

LEWIS
Over 80% of the population suffer from skin ailments. To rectify the taboo around acne, LEWIS launched a campaign for Yun Probiotherapy, a European biotech company. With the Puistenbar, Antwerp had a worldwide first. The feel-good pop-up bar offered facials, advice and fun. The initiative was supported with content, social media and an intensive PR campaign.

51. Norway, Sweden, Finland, Denmark, Iceland

Hennig-Olsen

The Polar Race

Nucleus
Employees at Norwegian ice cream maker Hennig-Olsen Is raced each other in an epic campaign to the South Pole. The Polar Race boosted job satisfaction, improved health and increased productivity, almost halved sickness absence(!) and had a net positive effect on the company’s bottom line. The project made front pages and 22 headlines in national Norwegian media.
Roaul Wallenberg Academy

The Raoul Wallenberg Algorithm

Gullers Grupp
How world leaders behave online has a significant impact on our society. 280 characters can spark crises that affect millions. To demonstrate the importance of human leadership, The Raoul Wallenberg Algorithm was created. A digital tool that visualizes the tone of world leaders by analyzing them on Twitter - in real time. The campaign was trending for 13 hours and reached 23 million people.
Samsung Electronics Nordic

Unspoil Me

Wenderfalck
A Nordic campaign to promote Samsungs new QLED TV. We created Unspoil me – a digital self-hypnosis that lets you forget your favourite TV-series and re-experience it on a Samsung QLED TV. The campaign resulted in a media reach of over 400 million impression and more than 550 000 people visited the Samsung QLED branded site, spending over 50 000 hours in hypnosis in total.
The Norwegian Directorate for Children, Youth and Family Affairs

Cyberbullying: Not Okay

Geelmuyden Kiese, Palookaville, Sande Fredin, Splay Networks
In Norway, 4 out of 10 girls have experienced sexually offensive hatred online. To engage 13 to 17 year olds to take a stand against cyberbullying, we decided to bring the hateful words to life – by painting them on to the skin of a famous YouTuber. Then we gave the teenagers a change to erase the hatred and spread the message.
The Royal Danish Theatre

Ballet Festival

Have Communications
The Royal Danish Ballet set out to transform the public perception of ballet through a three-month campaign that resulted in a large-scale ballet festival in Copenhagen. Goal: To show that ballet is, indeed, for everyone. • The campaign budget: 8,000 US$ • PR value: 900,000 US$. • Total reach: 11 million people (Population of DK: 5,5) Please watch the linked video presentation of the campaign.

52. Estonia, Lithuania, Latvia

Kompiuteriukai vaikams

Free microcomputers for 20,000 + 5th graders

While Lithuanian government planned to issue free national folk costumes for children, group of activists formed an NGO “Kompiuteriukai vaikams” and issued free microcomputers for 20,000+ students (5th graders), so they can learn how to code. NGO was funded solely by financial support from companies and Lithuanians – communication campaign was crucial to generate awareness and raise funding.
Ministry of Environment of the Republic of Lithuania

SUSTAINABLE HOME

JSC "Vox vera"
Educational environmental project “Sustainable Home” was Lithuanian tour of the unique house on wheels, which interior was created of old utensils. This is how the simple examples were used to demonstrate how each and every person can contribute to saving environment turning the old stuff into usable and valuable things. Events of the project: interactive games, quizzes, and creative workshops
Swedbank

The #SavingsDiary led to a saving boom in Estonia!

Meta Advisory
Who would have thought that one of the greatest social media communities in Estonia would be created by a bank? A nation-wide increase in savings, 15 500 highly active users, over 40 strong media coverages of a value of 50 000 euros, all that without investing a dime in sponsored content – that’s the summary of Estonias biggest banks Swedbank’s Facebook group #Kogumispäevik in January.
Swedbank

Insure the Song

Deep White SIA, VUCA communications, Wrong Digital
Fierce competition in insurance market in Latvia is giving though time for the newcomer - Swedbank. To claim its space among competitors and become top-of-mind life insurer, Swedbank joined The Song and Dance Celebration. Swedbank Latvia insured the most iconic Latvian tradition and made sure anyone can join the celebration of a song, so the tradition stays alive for many more centuries.
Vilniaus duona

Launch of the new bread category

Fabula Hill+Knowlton Strategies
The aim was to introduce a new product of “Vilniaus duona” and a brand-new category of breads – oat bread. An unusual tactic was used for the product launch setting all attention to communication (no media budget/no ads). Due to the rightly chosen communication strategy and perfectly analysed target audience the product launch was very successful with sales target exceeded by 428%.

53. Poland, Ukraine, Republic of Moldova

1+1 media

The Ideas People

The Ideas People - is campaign about 1+1 media staff, as absolutely all of them (2000 specialists) are the Ideas People. They generate amazing ideas, create quality and up-to-date content, offer creative solutions. We’ve become the first media company in Ukraine which launched the project that sheds light on the TV-backstage
EU Anti-Corruption Initiative

Corruption Park: New Way of Communication

Gres Todorchuk PR
The first interactive project in Europe dedicated to the history of corruption, its influence on society and the fight against it. The project comprised 10 separate pneumatic halls with a total area of over 700 sq m, featured interactive zones, VR 360, augmented reality. Created in Europe, recognized all over the world. 30K visitors in 25 days from 28 countries. Coverage over 100 000 000 contacts.
Mastercard Ukraine

A Ball Can Start a Legacy

Be-it Agency
20+ years of partnership with UEFA Champions League (UCL) is a strong brand asset of Mastercard, enabling to bring added value to cardholders and partners. In 2018 Mastercard managed to engage into the UCL Final Kyiv celebration more than 40 mln people – literally almost the whole country and fans from all over the world. Moreover, the company created a legacy, that lasts after the Final.
Santander Bank Polska

How’s Your Driving?!

BSS Pro
Safety Happens Now, according to this motto How’s Your Driving – the project of Santander Bank Polska, spreads the idea of responsible behavior on the road. We talk to the young people presenting the problem like no one before. Instead of scaring or warning, we show that the lesson of responsibility doesn’t have to be flat.
Wilfried Martens Centre for European Studies

Ukraine Reforms

A successful transformation in Ukraine is an essential condition for a peaceful and prosperous future, not only in the country but also for all of Europe. "Ukraine Reforms" is an initiative of the Martens Centre led by its President and former Prime Minister Mikuláš Dzurinda to bring together the expertise of senior EU decision makers in support of the reform process in the country

54. Russia, Belarus

Artefact Communications Agency

Mercedes Benz Fashion Week Russia

SPN Communications
Mercedes-Benz Fashion Week Russia is an annual fashion event in Russia that takes place in Moscow twice a year, venue – Central exhibition hall Manege. It brings together the brightest designers, representatives of business, media and show business. It`s the largest event of this kind in Russia, engaging annually more than 120 000 participants.
Gedeon Richter, Russian Representative Office

Best Women in the World Are Under Richter's Care

CROS
While oral contraceptive market in Russia was stagnated, Richter strives to return it to development through communication of the value of these medicines to treat cosmetology disorders and necessity for women of discussing skin problems with gynecologysts. It implemented a new campaign that had the partnership with the Hermitage museum in its heart to return beauty to its famous women’s exhibits.
Google Russia

Beyond the Capitals

Ketchum Moscow
Google together with Ketchum goes BEYOND THE CAPITALS of Russia to find local heroes across the country and unite them using Google technology, making their unique stories and expertise accessible to anyone. By inspiring Russians to discover, connect, and engage in selecting the best regional projects, Google can strengthen its regional presence while helping nurture a new sense of national pride.
Masterсard

The Priceless League

R.I.M. Communications Agency
The Priceless League created by Mastercard, a KHL sponsor, is the first tradition that connects hockey players&fans and honors supporters' input. At each game, fans vote for players; the best supporter and the most loved player share a single trophy showing their unity. In 2017/18 Mastercard promoted PL by engaging media&bloggers via creative formats. Reach 181M, 20% better attitude to the brand.
Mexico

National Fan House of Mexico at the FIFA 2018

Communication agency PR
We made a prelaunch Mexico Fan House three days before the start of the FIFA 2018. It was held at the official Moscow press center for non-accredited journalists, and it allowed us to stand out from other World Cup’s news and get a list of all non-accredited journalists from 32 countries participants for two days.

55. Hungary, Czech Republic, Slovakia, Slovenia

AbbVie

Hepatitis C - The Test

ACG Budapest
Around 70,000 hepatitis C virus infected patients live in Hungary, but since there are no symptoms in the early stages of infection, awareness is low. To find the right communicators for the online messages, we reached out to the children of those concerned with an effective short film. Thanks to the influencer-focused viral content, the number of visits to HCV screening points tripled.
FLUART Innovative Vaccines, Sanofi-Aventis

Sneezing citylight – Flu campaign

Uniomedia
In 2015 with a creative campaign we stopped the decline of flu vaccination coverage rate, but it still remained extremely low in Hungary (6-7%). In 2017 we launched an even bigger campaign with the National Health Authority. Due to a very limited budget we had to create a stunt that would be interesting enough to go viral and reach media. In 2017 flu vaccination coverage rate started to increase!
Hungarian Tourism Agency

Hidden treasures of Hungary

Lounge Communication
Boosting domestic tourism was the goal of this integrated PR campaign, we’ve organized for the Hungarian Tourism Agency. We’ve inspired Hungarians to explore hidden treasures of the country with 10 highlighted destinations and wanted to give a spark to the so called office dreamers to get up and explore, because Hungary is full of hidden treasures.
Magyar Telekom

Telekom Senior Gamer Club

Uniomedia
Telekom’s brand platform is #GenerationNOW, its mission to involve everybody in the digital world. But is it possible? Many are left out -like the elderly. Kids play and have nothing to talk about with Grandma. Or could they be involved? That’s just what we did. We turned a small town senior club into a senior gamer club, won the hearts at the biggest gaming show and created the most viral content
Český národní registr dárců dřeně

Give hope. Donate bone marrow. Be #GoodToTheBone

Konektor Social
For the Czech National Marrow Donors Registry, we made a campaign #GoodToTheBone inviting people to sign up to the Registry. The Registry needed young people aged 18-25, who could donate bone marrow and save lives. The campaign involved 24 influencers who cooperated for free and signed up as well. We have reached 2 000 000 people, disproved myths about donating and got 5 000 bone marrow donators.

56. The Balkans

Our Premature Children Foundation supported by Borica

Family center for Premature Kids and their Parents

Chapter 4 Bulgaria
The statistic is 1 in 10 babies is premature. Over 50% of them face long-term medical problems (learning, motoring problems, etc). More than 6 000 Bulgarian families are affected annually. The Family Center for Premature Kids and their Parents will provide a place with adequate care for kids & parents coming as a result of the long-standing efforts of “Our Premature Babies” Foundation and Borica.
Avon Hrvatska

Read between the lines

ZOO agency
For every reported case of domestic violence there are 10 cases that are not reported. We created a campaign that aims to change this. Our primary goal was to convey the message about the importance of saying the truth about domestic violence. The campaign was extremely successful gaining media space that was 15 times over our budget and great number of social media reactions.
First Investment Bank

Smart Lady-launching campaign by Fibank,Bulgaria

Smart Lady is a new special program for women in business launched by Fibank, Bulgaria. It includes various bank products with preferential conditions for women entrepreneurs and a number of financial and non-financial solutions that offer ladies support, security and serenity. The program is designed for companies managed by women and for women, who are decided to enlarge their own business.
Philips Romania

Avent: The Science of Caring

Graffiti Public Relations
Romania is catching up on a European trend that’s threatening the foundation of a child’s upbringing: growing divorce rates. Philips Avent, leader in Baby Care, had to increase its presence on an ever-smaller market, addressing parents who would rather worry than talk about caring. The “Science of Caring” campaign sought to ask the right question to trigger a national conversation.
Procter & Gamble

Performance Has a Future

Graffiti PR
Romanians love football. And once, they had a Golden Generation (GG) reaching World Cup Quarter Finals. But 20 years ago, football performances stopped. For us, football is inspiration, opens life possibilities and chances for many lacking all these. 60% of our GG was from challenged rural areas. Now, Gillette came to these areas to rediscover maybe a Lost Generation and make it the next GG.

57. Greece, Cyprus

Aegan Airlines

The largest private investment in Aviation

V+O Greece
On the occasion of the announcement of the largest private investment that has ever been made in Greece {AVIATION sector}, the agreement of AEGEAN with Airbus for the order of 42 new generation A320neo aircrafts {valued at 5 bl.$}, we organized a major event to communicate the never-ending development plan of the company and offer to our guests a unique experience.
Fraport Greece

Fraport Greece - Flying Against the Storm

AEA Relate, Asset Ogilvy Public Relations
In April 2017, despite fierce opposition, Fraport Greece took over 14 Greek regional airports, including the gateways to world-famous tourist destinations Mykonos and Santorini. For its smooth execution and completion, we ran a comprehensive public affairs programme that laid the foundations for the successful acceptance of the airports’ concession by the local communities, state and media.
Mega Disposables

Real Everyday Campaign

Publicom Burson-Marsteller
Social media can have alarming consequences on teenage girls’ sense of self-worth by promoting an edited version of reality. To embrace the teenage audience Everyday the personal care brand, created a social awareness campaign about the value of being #realeveryday, with video content by favorite boy band TAG, tailor-made song+ video clip,10-series video content by top You Tube creators, FB+Insta
SETE (Greek Tourism Confederation)

Tourism: added value for all!

Bakers Digital Communication, Unlimited Greece, V+O Greece
How is a truck driver, a developer, a civil engineer, a fisher-man or a theatre cashier related to tourism? The digital campaign entitled ‘Tourism: added value for all’ created by the Greek Tourism Confederation managed to raised awareness on how tourism positively affects each and every one and the added value created by tourism development for the entire economy and society.
public

Reconsider toys @ Public!

At Public, our objective is to offer select, quality products for children with a broad price range, with well-informed staff and free events for children. With the aim of offering something extra to our visitors, we categorized 14,000 toys based on Gardner’s theory of multiple intelligences, in collaboration with Gordons, an internationally recognized organization.

58. Turkey

Avon Türkiye

#YAKISIRSANA

Ogilvy Public Relations
As Avon works for gender equality, in Turkey we had a sponsorship with Beşiktaş Women’s Football Team for empowering women in a male dominant area. Avon & BJK achieved a milestone for women football in the country as signing a club sponsorship agreement for the first time. For communication, after a press launch, we captured a video to broadcast on IWD, in BJK stadium during the men team’s match.
BASF TURKEY

Experimental Science with BASFI

ABAKUS
BASF, the world's leading chemical company, would like to integrate their offline education activities with a strong online presence. A character named BASFI was created from the brand name. A YouTube channel called "Experimental Science with BASFI" was created for this character who is doing entertaining experiments.
Coca-Cola Turkey

Coca-Cola My Sister Project

My Sister Project has been implemented by Coca-Cola Turkey as a part of the Company’s global commitment to enable the economic empowerment of 5 million women entrepreneurs by 2020 through its 5by20 initiative. Since 2016, 2000 women were trained by a variety of learning content and in 2018, the project aims to reach 9000 women including 500 Syrian refugees living in 5 cities of Turkey.
Coca-Cola Turkey, The Nature Conservation Center (DKM)

Agriculture of the Future

The Agriculture of Future Project, having been conducted in Konya Closed Basin with the collaboration by and between the Nature Conservation Centre (DKM), Coca-Cola Life Plus Foundation, and the General Directorate of Agricultural Reform, aims to develop a comprehensive model to facilitate the farmers’ struggle against the climate change, based on sustainable land and water use in agriculture.
sahibinden.com

Fotoğraftan Araç Tanıma (Image-based car search)

Turkey's leading e-commerce and advertising platform sahibinden.com's last product that is developed with machine learning, and designed by using artificial intelligence by R&D center, was “Vehicle Recognition By Photo” feature which allows the consumer to easily find the vehicle that they’re looking for, and which was the first and only in Turkey.