1. Agency of the Year (Small and Mid-Sized)

EM
Eulogy
Man Bites Dog
Marco de Comunicación
WE Communications

2. Agency of the Year (Large)

ATREVIA
Cohn & Wolfe
fischerAppelt
Hill+Knowlton Strategies
Weber Shandwick

3. Communications Team of the Year

ABB
Deutsche Telekom
DigiPlex
HEMA
NTNU - The Norwegian University of Science and Technology

4. Transport & Logistics

Bridgestone
Estrada Fora
LLORENTE & CUENCA

LLORENTE & CUENCA developed a web series for Bridgestone to create engagement with motorcycle lovers through the presentation of the most beautiful Portuguese roads and to reinforce the road safety theme. Through “Estrada Fora” six short videos you can explore the best kept secrets of the Portuguese roads.

Ford
Share the wheel
Burson-Marsteller, Wunderman

How do you market to women without going pink or alienating male customers? Ford challenged Swedes to “Share the Wheel” based on the insight that 8/10 Swedish couples do not share the driving. This public awareness campaign was brought to life by earned media and a coalition of actors from business and civil society. The result was a 65% increase in Swedes’ attitudes to sharing the wheel.

Nederlandse Spoorwegen
Dutch Railways and 100% wind energy
LifeHunters

In late 2016 Dutch railway company NS had big news. From January 1, 2017, all their trains would run on 100% wind power. They launched a video featuring NS CEO sharing the news as he gets strapped to a windmill blade. The windmill revolves, taking him 36 meters into the air, upside down as he yells, “Wind travel, I’m head over heels for it!” It was a viral hit with a message reach of 9.500.000

Porsche
9:11 Magazine
TERRITORY Content to Results

Feel. Understand. Experience. 9:11 is Porsche’s video magazine. By turns both emotional and factual, but above all: always with an up-close and personal view of Porsche’s fascination. The lap time of each episode: a snappy 9 minutes and 11 seconds – inspired by the legendary “Nine Eleven”.

SEAT
A brand on the move

The objective was to change the framing “SEAT=Sorgenkind” into “a solid company based in Barcelona working for a bright future” with an always-on strategy supported by a 360º and story-telling approach.
Positive press coverage was generated. An innovative approach implementing press talks on demand and the launching of a democratic process to elect the name of the car were some of the highlights.

The Norwegian Labour Inspection Authority
The Truck Driver's Mother
Geelmuyden Kiese

Every day more than 3000 foreign trucks cross the border to Norway. The drivers know little of specific rules here.

«The Truck Driver’s Mother», in which a real Polish truck driver goes on an actual assignment with his mother, got the attention of truck drivers all over Europe. It featured on the largest news channels in Norway and Poland, and was seen by more than 5,1 million within few weeks.

5. Energy

Future Energy
Astana Expo 2017
Mikhailov&Partners

The Astana Expo 2017 ‘Future Energy’ is one of the major landmarks in the history of Kazakhstan. The Fair featured participation from 115 nations, 22 international organizations, as well as ground-breaking discussions on green energy revolution. Mikhailov & Partners. Strategic Communication implemented a large-scale multi-channel communication campaign to highlight the event on the global scale.

General Electric
Guinness World Record for most efficient Gas Power Plant

In June 2016, GE inaugurated its first HA gas turbine by breaking a Guinness World Record.
At the center of the 360° global campaign was a unique celebration in partnership with customer EDF.
Critical to promoting GE’s technical leadership and significant investment in the innovative technology, the launch demanded a likewise innovative communications approach.

Neste, Kesko, Lassila & Tikanoja, Rinki, Honkajoki, Rural Women’s Advisory Organisation, Finnish Water Utilities Association, The Chemical Industry Federation of Finland, Finnish Environmental Industries
From Fat to Fuel
Miltton

How to demonstrate the potential of circular economy for Finnish consumers, while promoting a new way of producing renewable fuel? To achieve this, we offered a simple solution to a common problem by inviting Finns to donate the leftover fat from their Christmas dinners to a good cause. The collected fat was turned into 100% renewable diesel and all the proceeds were donated to charity.

Shell
Global Driving Experiment
Edelman

Modern driving conditions place stresses on car engines, but what stresses do these conditions place on drivers? To create an emotional connection with consumers, Shell launched a global driving experiment using biometric tech & apps to create a complete picture of driving behaviour. The findings were unveiled at a product launch event in the Netherlands that reached over 46M+ people

Shell Retail
The world’s first in-car payment system

In partnership with Jaguar Land Rover, using the mobile app and remote control capability Shell already had, we created the world’s first ever mass scale in-car payment system by integrating secure payment functionality into the touchscreen console. Customers can activate a pump, select their desired fuel amount and pay, all from the dashboard. It’s the next generation in the payment revolution.

Utilita Energy
Putting Smart Thinking into Smart Meters
Acceleris

Utilita is Britain’s fastest-growing independent energy supplier and in 2016-17 grew its customer base by 43% to 500,000, supported by a strong marketing presence and targeted communications, to promote smart meter benefits. It was the first pay-as-you-go energy company to install smart meters, and more than 98% of its customers now use them, the highest % in UK.

6. Technology & Consumer Electronics

AfterShokz
#BeOpen
Kudos Kommunikation

AfterShokz, an innovative headphone brand, wanted to launch in the Nordics and maximise awareness to take on more established brands. Turning away from a traditional PR approach and directly engaging running and cycling influencers across multiple channels, a reach of 7 million was achieved. In just 7 months every outdoor enthusiast in the Nordics could see a genuine recommendation of AfterShokz.

EDP, Energias de Portugal
Interactive Bill

EDP has launched a simpler, easier and more intuitive bill: an interactive bill. An interactive campaign was presented from 10 April to 15 May, in which people could control its content. This launch exceeded all communication and business targets, leading to a 1000% increase in the number of people signing up for interactive electronic bills.

Huawei Polska
#BEPRESENT
Hill+Knowlton Strategies, Maxus Warszawa, DDB&tribal

Smartphone’s market in Europe has been stable for years. Two main players rule it. Huawei faced a challenge: how to tap into the consumers’ mind as a high-end mobile devices producer considering Apple’s and Samsung’s domination. H+K Strategies focused on two paradigms – the strongest emotional angle i.e. Christmas and a seemingly killer message: put your smartphone aside! Risky but it paid off!

Philips
Hue light it up!
Havas Media

Together with Philips Lighting our innovative cross media strategy brought a never before seen tv experience straight to the viewers living rooms.
“Philips Hue” users were able to connect their hue lighting products with the “The Voice of Germany” App.
The hue lamps automatically mirror the colors of the stage & show lights and transformed the viewers living rooms into a unique show location.

Robert Bosch
#MyRobotExperience

A robot that experienced an adventure on a journey around the world. A grumpy man who despises progress. And a little girl reunited with her long lost friend. With #MyRobotExperience, Bosch succeeded in shaping the debate about the pros and cons of the connected world – and breathed new life into storytelling in an annual report context. Engagement on FB and TW surpassed the benchmark by 299%.

7. Chemicals & Industrials

BASF
#breatheandachieve
Leagas Delaney

Clean air is something we sometimes take for granted. Because BASF’s catalytic converters help reduce smog by preventing harmful emissions from entering the air, BASF invited people around the world to celebrate the power of Cleaner Air and show how it benefits them through a social activation – #breatheandachieve.

Bayer, Crop Science division
Future of Farming Dialog 2017
Porter Novelli, Intercom

In recent years, Bayer Crop Science has showcased its commitment to open, transparent engagement with media via its annual press conference. With the Future of Farming Dialog 2017, a 4-days event, Bayer achieved to deepen that engagement and invited not only international media and online influencers but also the world’s leading voices in agricultural to create a platform for meaningful dialogue.

Covestro Deutschland
Farewell Oil – Chemistry in Need of New Resources

The chemical and plastics industry has to become less dependent on fossil resources such as crude oil. Covestro sees itself as a frontrunner in developing and using sustainable alternative raw materials like plants and CO2. In order to raise general awareness, arouse enthusiasm and support engagement, the company decided to intensify its PR activities on this topic together with partners.

Fira Group
The Repiping Project that Renovated the Industry
Drum Communications

In Finland, repiping apartment buildings is a costly and long process, one where residents are forced out of their homes for months at a time. Fira changed the entire nation’s conception of this, with a pilot project where a repiping renovation for an apartment building was completed in two weeks. The campaign became a symbol of reinventing the construction industry.

Merck
#catchcurious
fischerAppelt, Fork Unstable Media

Breakthroughs begin with curiosity. With curiosity at the heart of its first ever brand campaign, science and technology company Merck started #catchcurious – a global initiative to promote increased curiosity among B2B audiences. In its first five months, the campaign microsite recorded 3.2 million page views. Influencer partnerships amplified the message to over 37 million contacts worldwide.

8. Telecommunications

Deutsche Telekom
ACT RESPONSIBLY. ENABLE SUSTAINABILITY. 2016 Corporate Responsibility Report.

With fun questions like “Has anyone ever turned off the entire Internet?” Deutsche Telekom invites visitors to its Corporate Responsibility Report 2016 to think about sustainability. The online report describes the company’s ecological and social commitment and gives readers the chance to interact directly with the report, with Deutsche Telekom experts ready to answer questions and comments.

Gigaset
How to boost awareness among niche audiences
LEWIS

To increase awareness of Gigaset’s key telephone products, LEWIS created three social media videos by defining modern communications for each product. The videos were published organically and pushed through paid on Twitter, Facebook and YouTube. Due to optimizations, LEWIS reduced the cost per full view heavily and boosted the best performing video, and in addition, raise maximum awareness.

Hrvatski telekom
Experience more
404, No42, Promedia group, BBDO Zagreb

For client Hrvatski Telekom (part of T mobile group), largest telecom in Croatia, we created a 360 campaign that lasted from April 2017 to June 2017. With the team of 7 people, the campaign fully integrated social media, web, digital advertising, digital out of home and public relations. After 2 months it has become most visited campaign by Hrvatski Telekom ever.

Telefónica Germany
BASECAMP – empowering the people through debate on digitalisation

Digitalisation is changing the world as we knew it. With the Telefónica BASECAMP, Telefónica Germany, on the way to become Germany’s leading digital telecommunications company, establishes a public dialogue on the impact of digitalisation. With high-profile events, BASECAMP informs the public, initiates open debates and empowers the people to deliberately deal with our ever-changing times.

Vodafone
Get The Flow
Het PR Bureau

Vodafone created a mobile technology solution to a social issue. Stuttering is a serious issue in the Netherlands and stuttering is all about communicatio. This laid the foundation for our creative idea. The ‘Get The Flow’ App combines speech exercises with something kidsreally like: Dutch hip hop. Together we created a remarkable campaign that touched millions of consumers across the nation

9. Finance

Alecta
When trust is shared, it grows

We needed to move our brand from the perception of a silent pensions giant, to an important and likable member of the Swedish society. We reminded everyone of our founder’s reason to form Alecta 100 years ago and inspired by our history, we created a concept for the future. We chose to do this in-house with small resources and as a natural consequence; embedded evolved corporate values.

American Express, Wolt
TAKE IN
Miltton

Delicious meals delivered to a cozy restaurant space with only one swipe – this is what American Express’ Take In concept was all about. Instead of home takeaway, the concept enhanced sociable encounters and freedom of choice by inviting people to ‘take in’. The concept, using smart service design, improved client’s brand image and gathered a media reach of a whopping 400 million people.

EOS
What debt collection is really like...
LA RED

Hearing the term ‘debt collection’ makes certain images flash before people’s eyes. With its viral campaign ‘The debt collectors’ way’, the EOS Group hopes to counter these stereotypes. The campaign hit the right note, prompting enormous interest in social networks, blogs, print media and on the radio. With a reach of more than 4 mio video views and 13.000 interactions the goals were exceeded.

Hellenic Bank
Mastercard ReTree Cyprus
GT Digital

Due to the devastating 2016 fires in Cyprus, Hellenic Bank & MasterCard wanted to reforest affected areas & create a competition for a Maldives vacation. The triple challenge was to create a visual which demonstrated the commercial aspect of using MasterCard, reforesting, and the competition. Custom ReTree typo, along with a tree pattern were applied on things which can be bought with MasterCard.

HSBC
Gender Neutral Titles
Weber Shandwick

When HSBC introduced gender neutral titles for customers, it was a small but significant policy change for the LGBT+ community. We worked with trans employee Stuart to tell his story in an inspirational piece of video, reaching 1.2 million on social media alone; the response was overwhelmingly positive and other banks have since followed HSBC’s lead.

Vertriebsgesellschaft der Deutschen Bank Privat- und Geschäftskunden
MOVE DIGITAL – Fit for the business of tomorrow
PANORAMA3000

1400 independent financial advisors for Deutsche Bank became “digitally fit” and motivated through MOVE DIGITAL. A practical, flexible and comprehensible qualification programme with a modular structure trained them in all relevant fields of digitisation. They now act as Deutsche Bank´s brand ambassadors and are responsive to the changing needs of the digital customer.

10. Health

Apotek Hjärtat
Happy Place
Wenderfalck

Apotek Hjärtat’s Happy Place is the world’s first pain relieving VR app that helps people manage their pain in a completely new way. Happy Place was downloaded over 35 000 times for free, people spent over 5 000 hours in the app, and created a large media buzz globally, reaching over 100 million people worldwide only through media coverage, which generated a 6,2% increase in sales.

Boehringer Ingelheim
Tabatha: the Think.Act.Breathe chatbot
Cohn & Wolfe

Almost one in two people with asthma suffer symptoms despite therapy, putting their health at risk. Worryingly, they accept this as normal. For the established Think.Act.Breathe campaign, Boehringer Ingelheim and Cohn &Wolfe designed the first pharmaceutical industry disease education Artificial Intelligence chatbot to truly engage with people with asthma, motivating them to see a doctor.

Hartstichting, Opel
Creating a safe 6-minute zone to save lives after a cardiac arrest
Bijl PR, Triple Double

A 6-minute zone is a zone in which anyone who gets a cardiac arrest can be resuscitated within 6 minutes. This doubles the chances of survival. A total of 170.000 volunteers were needed to create this zone. We started at 68.000. Bijl PR and Triple Double managed to constantly create awareness for the topic during 2,5 years with numerous activities and a result of now 170.000 volunteers.

Novartis Pharma
MS: No Filter
Creation

MS: No Filter is a Chrome extension and online dictionary that takes over websites, replacing scary, technical, medical speak about multiple sclerosis with real-talk content from people living with MS. 100+ of the most searched MS terms have been transformed into honest, empowering definitions, delivered to wherever you are online as sharp, easily-digestible digital content.

Pfizer
Pfizer Hero
Cohn & Wolfe

Despite pneumonia being a top five cause of death among the elderly across Europe, they simply don’t feel at risk. This campaign uniquely highlighted the role grandparents play in protecting us and our role to protect them in return. We used emotional rather than factual arguments to demonstrate their critical role and very real danger pneumonia poses to convince our target audience to take action

11. Fashion & Beauty

Alfa Sko
ALFA Footwear - The Explorer
PR-operatørene

The traditional Norwegian shoe fabricant, ALFA, defines their mission to contribute to better hiking experiences. In 2016 they hired one man to walk for one year, in mission to inspire people to an active lifestyle. During “The Explorer” ALFA has experienced an increase in sales by 12%, a 44% growth in number of sales from web shop and has engaged 727% more followers through blog and SoMe.

Bolton Austria
Borotalco’s Stop the Stink Hotline
Ketchum Publico

We helped Borotalco, a deodorant, become the talk of Austria this summer by creating a whistleblower hotline – a sensitive way to let people know anonymously that they stink. Most Austrians feel awkward around stinky friends, a problem that heats up in summer. Our two-week hotline worked: Borotalco sent “odor-aid” kits to offenders, increasing brand awareness with 1 million+ impressions

bonprix
Pink Collection
Jung von Matt/NEXT ALSTER

bonprix makes fashion for women. Breast cancer is a big worry for them. Early detection can save lives, but how can we draw the target audience’s attention to that? With the first bra collection that reminds women to check their breasts – the Pink Collection by bonprix and Brustkrebs Deutschland e.V. The idea made waves throughout Europe and raised awareness of spotting breast cancer early.

Forever 21
F21's first store in Portugal
Lift World

Forever 21, the fifth biggest US fashion brand was about to hit the Portuguese market. To manage and promote the Grand Opening we created an integrated communication campaign that resulted in 15,000 visitors, hundreds of social media references to # F21Portugal, millions impressions on and offline and many items out of stock. Portugal became a F21 international case study.

MARKS & SPENCER
JEANIOUS DENIM DAY
V+O Greece

We managed to reverse an unexpected situation into a communication success, focusing on a top fashion trend in contemporary style, Denim! Marks & Spencer invited fashion editors, bloggers & digital influencers to M&S Jeanious Denim Day, an engaging denim experience which highlighted brand’s jeans credentials and achieved high level of media interaction and social media buzz!

12. Retail

adidas
360° Concept Store
Jung Relations

In an industry focused on exclusives and limited editions, adidas took the chance to show how their new flagship store concept is for everyone. They pre-launched a Swedish store opening in a 360° interactive video – thereby proving that adidas is the go-to destination for all creative trailblazers, wherever they might live. The result? A world wide audience attended the virtual flagship store.

bol.com
The Impossible Signing Sessions
LEWIS, DDB

Bol.com brought 8 world-renowned authors back to life for an impossible signing session at the Antwerp Book Fair. With the help of technology, bol.com offered visitors a once in a lifetime experience by giving them a chance to get an autograph that would otherwise be impossible to get. Most astonishing was the signing session of Paul van Ostaijen, a famous Belgian author who died in 1928.

Bolton Austria
Borotalco’s Stop the Stink Hotline
Ketchum Publico

We helped Borotalco, a deodorant, become the talk of Austria this summer by creating a whistleblower hotline – a sensitive way to let people know anonymously that they stink. Most Austrians feel awkward around stinky friends, a problem that heats up in summer. Our two-week hotline worked: Borotalco sent “odor-aid” kits to offenders, increasing brand awareness with 1 million+ impressions

eBay Corporate Services
The city Initiative local & digital
FAKTOR 3

Customers increasingly buy online, stores close down and inner cities are deserted. But, it doesn’t have to be that way! eBay’s idea: “The Retail Revival”. Being the partner to retail, online marketplace eBay is driving its digitalization. The new local & digital initiative enables cities to build a presence for local retail on eBay and empowers sellers to start their online adventure immediately.

Kanyon Shopping Center
WeBubble

The ‘WeBubble’ mobile app built on augmented reality made shopping center marketing innovation history in Turkey. Engaging young/savvy digital visitors, WB attracted this target to the mall, enriched customer experience, increased average length of stay. The impact: a 48% increase in usage&shares. More than half of WB users are Gen X /Y, generating a record-breaking 6,302 bubbles in just 5 months.

13. Sports & Lifestyle

Embassy of India in Ukraine
No Rush Marathon
SPN Communications Ukraine

We decided to build the idea based on the OPPOSITION of first association that comes to your head, when you hear the word MARATHON. When your hear Marathon you are sure it is about running.
RUN – it is what people do in their life day to day. They are in a hurry, under the stress.
We propose the marathon of pacification and tranquility, inner harmony, a healthy lifestyle – No Rush Marathon

General Secretary of Czech Rugby Union
Resurrection of Czech rugby: THEY WILL CRUSH US! BUT IT WILL BE THE BEST MATCH EVER!
PR.Konektor

Rugby has in the Czech Republic long but quite complicated history. The most famous Czech sports are football and ice-hockey and rugby has never reached such popularity or quality. We were asked to promote rugby in the year of its 90th anniversary. Instead of developing an expensive media campaign we invited famous Baa-Baas to challenge Czech team. And they arrived!

Merck
Jonathan-Heimes-Stadion am Böllenfalltor

The renaming of the stadium on 05.09.2016 and all accompanying communications activities were designed to help Merck, the owner of the naming rights, to provide a promotional platform for the “Du musst kämpfen!” (DMK) [You have to fight!] Initiative. This was set up by club idol Jonathan “Johnny” Heimes, a Darmstadt 98 fan, who died of cancer in 2016 at the age of just 26.

Procter & Gamble
Henke Lundqvist's hair-raising competition
JUNG RELATIONS, FLX

Henrik Lundqvist is Sweden’s best hockeygoalie. He’s even better at selling Head&Shoulders, for 6 years he’s been its ambassador. Last year, he faced his toughest challenge yet when his twin brother tried to take over his role.

The brother battle engaged all of Sweden, resulting in 41 million in earned media reach. H&S business grew 33 %, strengthening its position as Sweden’s most bought shampoo

Volkswagen Stockholm
The Football Code
Pack Train

In Sweden, 1 in 3 children have considered quitting football because of “over-engaged” parents. To combat this sad situation, sponsor Volkswagen got three rivalling top-flight clubs to unite under the banner of “The Football Code” – a code of conduct for parents. With a reach of 150 million, the code got massive attention not only in Sweden, but echoed all over the world.

14. Entertainment & Culture

BBC Worldwide
Big screen launch of Planet Earth II
PR-operatørene

When Planet Earth II launched in Norway last year, our task was to create awareness both of the show and BBC Earth a niche channel through PR & event. We arranged an exclusive sneak preview for selected guests, influencers and journalists. Results: media reach of 18 million, increased market share with 66% and 27% new viewers to the channel.

Nos Audiovisuais
Optimus Prime
Lift World

Transformers is one of the biggest movie series on the planet. The fifth movie was about to hit the theaters and we were challenged to build the launching strategy. We came up with the idea of creating a statue of Optimus Prime, the main character of the movie series. Optimus Prime was set on one of the busiest Lisbon subway stations and aroused people’s curiosity right from the first minute.

Rijksmuseum
10 millionth visitor Rijksmuseum

13 April 2013 the Rijksmuseum opened its doors after 10 year of renovation. 4 years and 49 days later, the Rijksmuseum welcomed its 10 millionth visitor!
This lucky visitor got to sleep a night alone in the Rijksmuseum before the most famous painting of all: the Night Watch of Rembrandt van Rijn. Moreover, the Prime Minister wished him a good night sleep (and was slightly jealous).

TELEKOM DEUTSCHLAND
Digital Derby

Germans are very skeptical about digitization. Deutsche Telekom wanted to show the key benefit of the integration of digital technology in business: the amplification of analogue effort. Introducing the Digital Derby. We created a digital version of the Try Your Strength test and showed that with Deutsche Telekom and digitization, small actions have great impact.

Ubisoft
For Honor - #WhoWouldWin
ATREVIA

For Honor, one of the most waited videogames of the firm Ubisoft set in a fictional universe which includes Vikings, Samurais and Knights and focused on the most addicted gamers, has turned into a social phenomenon thanks to the concept developed by ATREVIA: #WhoWouldWin.

15. Science & Education

Duracell, BatteryBack
Big Battery Hunt
Hill+Knowlton Strategies

The UK has among the lowest battery recycling rates in Europe. Duracell was well placed to lead the industry in driving positive change, but it was clear they needed to educate a typical recycling awareness scheme. Introducing The Big Battery Hunt, a fun and competitive seasonal campaign, which used the latest insights from behavioural science to successfully engage children and their families.

Merck
#catchcurious
fischerAppelt, Fork Unstable Media

Breakthroughs begin with curiosity. With curiosity at the heart of its first ever brand campaign, science and technology company Merck started #catchcurious – a global initiative to promote increased curiosity among B2B audiences. In its first five months, the campaign microsite recorded 3.2 million page views. Influencer partnerships amplified the message to over 37 million contacts worldwide.

NTNU - The Norwegian University of Science and Technology
Through the Galaxy and Beyond

The Norwegian University of Science and Technology (NTNU) decided to host and arrange the world’s most ambitious science festival, Starmus. Strategic goals were to increase brand awareness and increase research communication. The results met the university’s mission to share knowledge at a level we’ve never ever achieved. We successfully branded NTNU and Trondheim as a hot-spot for knowledge.

The Davidson Institute of Science Education
Connecting People to Science

Our project aims in revolutionizing the field of science communications and connects more people to science. Within less than two years our website has turned into Israel’s leading science content website, and the leading supplier of credible science news in the Israeli media. We have collaborations with all of Israel’s leading news websites, local and national TV channels and radio stations.

Vodafone
Get The Flow
Het PR Bureau

Vodafone created a mobile technology solution to a social issue. Stuttering is a serious issue in the Netherlands and stuttering is all about communicatio. This laid the foundation for our creative idea. The ‘Get The Flow’ App combines speech exercises with something kidsreally like: Dutch hip hop. Together we created a remarkable campaign that touched millions of consumers across the nation

16. Travel & Tourism

Eindhoven365
AnOther City Trip
Zandbeek, the agency for engagement

To attract more foreign visitors to downtown Eindhoven, we launched an influencer campaign in which we invited several bloggers from all across Europe. For 24 hours they submerged themselves into the ‘Eindhoven experience’. Their assignment? Go out and create an international online buzz around Eindhoven with awesome user generated content. And so they did. The results exceeded all expectations!

Eurowings Aviation
Discover the sunniest destinations – DCLP adverts with dynamic weather integration
add2

Berlin, Hamburg and Cologne marvelled at digital billboards from Eurowings: The ads not only displayed the current weather, but also made real-time suggestions for a suitable travel destination with better holiday weather. The idea went down very well: The dynamic weather DCLPs reached over 1.4 million people. In Berlin alone, the number of bookings increased by more than 22%.

Norwegian
Brad is single
TRY

An ad with a twist on what everyone was talking about, using the price point as an active part of the creative execution. The ad gave people a pretty good reason to travel to Los Angeles, and went viral in social media all by itself. It was live within 24 hours after the idea was conceived.

Swedavia and HomeAway
HomeAwayArlanda
FLB Europa

To showcase the airport’s offering in retail and food & beverage, Stockholm Arlanda Airport joined forces with HomeAway, world leader in vacation rentals. Together they created the most spectacular stay at an airport the world had ever seen, filled with products available for purchase at the airport. The apartment was an instant media hit, resulting in a global reach of 1.5 billion.

Virgin Atlantic
ManFran
Weber Shandwick

We turned Virgin Atlantic’s launch of the first direct flights between Manchester and San Francisco into a cultural meme: ManFran. Influencer content, video and social execution, research and partnerships ensured ManFran trended on Twitter, reached an organic audience of 1.6 million on Facebook/Instagram with positive sentiment, earned blanket media coverage and drove a spike in bookings.

17. Food & Beverage

Johnnie Walker
Ode to Lesvos
Smarts Communicate

In 2016, Johnnie Walker created Ode to Lesvos, a short documentary that tells the story of the remarkable, humanitarian response of the Greek islanders who opened their hearts to hundreds of thousands of refugees who arrived on their shores. Smarts Communicate led the global PR campaign for Ode to Lesvos and brought this incredible story of positivity and progress to a worldwide audience.

Master for You
The Macallan - Edition No.2

Our challenge consisted in developing The Macallan Edition No2, creating a whisky with tasting notes defined by real personalities through a creative partnership between The Macallan whisky maker, and the 3 Roca brothers. Extraordinary results up until today: the greatest ROI (22) achieved in the history of The Macallan with one of the events (Madrid) and sold 200k bottles just a few days after.

Norwegian Seafood Council
From Diet to Favorite
PR-operatørene

The diet is dead! By using this insight and new trends, Norwegian Seafood council created a new and innovative way of communicating health benefits of seafood; showing that that to live a healthy life the food you eat have to be your “favorites” – and created both a new ambassador and clearer tips and advice for consumers, giving both media attention and popular content.

Svenska McDonald´s
Serving Our Country
Prime to Prime/DDB Nord

Swedes are worried about the integration and cohesion. McDonald’s with their 12000 employees contribute to being part of the solution. Due to the importance of these issues and McDonald’s important stand, the campaign Serving Our Country succeeded in adopting a clear stance in the debate on how to resolve Sweden’s social challenges.
RESP BRAND+43%
BRAND PREF+27%
GOOD EMPLOYER+29%
SOCIAL REACH+10″

Unilever Nederland
Magnum Pyjama Party
Glasnost International

For the introduction of Magnum Pints, its user experience was maximized by organising an exclusive Pyjama Party and sleepover in a luxury hotel in Amsterdam. With a layered media and influencer strategy, the buzz was already growing weeks before the event. Because of the strategic executed brand experience, media and influencer coverage broke national records.

18. Sustainability & Environment

ACCIONA
100% ECOPOWERED RALLY CAR

ACCIONA, a global renewable energy and infrastructure group, wanted a global theme to convey our excitement about the potential of renewable energy, so we built a 100% EcoPowered vehicle which became the first electric vehicle to participate and complete the Dakar rally in 2017. The media strategy centered on real-time communications through the project’s owned media channels.

BRAU UNION ÖSTERREICH
Biogenic Fermentation Heat for the “Puntigam Brewery District”

Brau Union Österreich (BUÖ) has set itself the goal of creating the best beer culture for the future and also of taking up all the social and ecological challenges involved. Through a cooperation with two partners, it is possible to supply a new district in Graz (approximately 65,000 square metres of floor space) with hot water and heating using biogenic heat from the Puntigam brewery.

Neste, Kesko, Lassila & Tikanoja, Rinki, Honkajoki, Rural Women’s Advisory Organisation, Finnish Water Utilities Association, The Chemical Industry Federation of Finland, Finnish Environmental Industries
From Fat to Fuel
Miltton

How to demonstrate the potential of circular economy for Finnish consumers, while promoting a new way of producing renewable fuel? To achieve this, we offered a simple solution to a common problem by inviting Finns to donate the leftover fat from their Christmas dinners to a good cause. The collected fat was turned into 100% renewable diesel and all the proceeds were donated to charity.

Sonae
Improving Life: Sustainability Report 2016

2016 was the year chosen for a turning point in Sonae Sustainability Report, with a new editorial concept and publication. Above all, we aimed to create a meaningful concept and storyline, reinforcing our corporate mission statement of “Improving life”. This edition also has brought further dynamism to Sonae’s website, through a Report generator that allows to build a tailormade report.

The Norwegian Agency for Development Cooperation
Save Tropical House
Gambit Hill+Knowlton Strategies

Saving the rainforest is vital to our future, but young Norwegians are not easily engaged on something so far away. We made it relevant by giving them the chance to save something they love; tropical house music. By learning about the rainforest, they could create the next tropical hit song. The number of young Norwegians who think the rainforest is important for our planet, increased by 600%.

19. Government Agencies & Parties

Met Office
Summer Awareness Campaign
3 Monkeys Zeno

The Met Office has been the go-to provider of weather forecasts as the UK’s National Weather Service, but weather forecasting is being disrupted by new entrants. To remind the public that no-one knows British weather better, we devised an awareness campaign Who Do You Trust?to reach new audiences and drive downloads. The campaign delivered 24,832 app downloads,30m impressions and 235 news articles

Ministry for Foreign Affairs
Free speech - Greater Ideas
KING

The aim of the campaign ‘Free Speech – Greater Ideas’ is to defend freedom of expression and transparency in a world where these values are under threat. A short video, a blog relay and a hashtag were the main building blocks. By using the power of networks (other organisations and personalities were invited to join and share the message) we managed to create reach far beyond our own channels.

Ministry of Children, Education and Equality
Man, become a pre-school teacher for small children!
LEAD Agency

The goal was to attract more men to the job as pre-school teachers in the daycare institutions. The campaign created a positive conversation about the profession and highlighted the importance of pre-school teachers for children’s development, mainly through a viral film. It was overwhelmingly well received in public and got a lot of positive media coverage.

The Norwegian Agency for Development Cooperation
The World’s Most Beautiful Night Trek
Gambit Hill + Knowlton Strategies

Only 35% of Norwegians know that the Sustainable Development Goals exist. Without more awareness we have little chance of reaching the goals. To enlighten the people we created the world’s first true Global Goals summit – on top of some of Norway’s most beautiful mountains, at night. Together with 20 000 hikers we lit up the mountains and illuminated some of the most important issues of our time.

The Norwegian Directorate for Civil Protection (DSB)
Playing with fire – the unexpected property viewing
Geelmuyden Kiese

The Norwegian Directorate for Civil Protection (DSB) are fully aware of the risks and vulnerability our society faces. They are the driving force in efforts to prevent fire, accidents, crisis management and other unwanted events. DSB is under the Minister of Justice and Public Security

43% of all emergency call are beacause of fires in private homes in Norway.

20. NGOs & Associations

Aktion Mensch e. V.
MENSCHEN. Inklusiv leben.
muehlhausmoers corporate communications

Aktion Mensch promotes equal coexistence of people in society, with and without disabilities. With this purpose in mind, the association supports numerous projects and carries out extensive work to achieve awareness. In this context, the magazine is a central channel for communication. It is primarily aimed at those involved and interested in the topic of inclusion.

CAP48
Look at the person, not the handicap: fake news, real impact
AIR, Whyte Corporate Affairs

CAP48 is a nonprofit Belgian organization founded in 1957 that collects funds to help disabled persons for their integration in society. Generating media attention for a yearly recurring fundraising is not always easy. That is why AIR, the marketing agency of CAP48 asked Whyte to help with the PR.

Polish Cultural Institute
#BetterThanThat
APCO Worldwide

Following the Brexit vote, hate crime rose 41% in the UK. This campaign launch aimed to show the UK was #BetterThanThat. The launch event in Parliament was supported by the Prime Minister, MPs from all main parties, celebrities and 20+ NGOs. The launch was covered in top tier media eg: The Sun, The Daily Mirror, The Times, The BBC, The Guardian, The Independent. It reached 22.9 m people on social

unicef
Emergency Lessons
Weber Shandwick

After humanitarian disasters, school is as vital to children as food/medicine. UNICEF wanted young Europeans to see school in a new way. We created 7 unforgettable films fusing documentary making with social thinking: children living through war/natural disasters tell their stories, with a social challenge. The #EmergencyLessons, shared by celebrities & politicians, reached 70million+ on Twitter.

World Vision International
Fears and Dreams

World Vision surveyed children from Syria and their peers from more stable nations, about their Fears and Dreams. The overarching message being all children have fears and dreams, whether they become a reality is up to us. The findings were presented in a multimedia report and supporting video assets that were picked up by AJ+, MIC.com and Huffington Post generating more 9 million views in total.

21. Multi-Channel Communications

Adobe
Adobe and The Hidden Treasures of Creativity
Golin, ABBY PRIEST

Adobe’s Hidden Treasures of Creativity digitally recreated Edvard Munch’s paintbrushes for Photoshop and invited users to paint their own version of “The Scream”. From May-Aug 2017, a team of 59 people in 13 regions drove 200 global press articles, hitting nearly 1BN potential impressions and 1.39M engagements across Facebook and Twitter, including 1.29M video views.

bonprix
Pink Collection
Jung von Matt/NEXT ALSTER

bonprix makes fashion for women. Breast cancer is a big worry for them. Early detection can save lives, but how can we draw the target audience’s attention to that? With the first bra collection that reminds women to check their breasts – the Pink Collection by bonprix and Brustkrebs Deutschland e.V. The idea made waves throughout Europe and raised awareness of spotting breast cancer early.

Deutsche Bank
New times need new banking
Klenk & Hoursch, Philipp und Keuntje, C3 Creative Code and Content, insglück

Although Deutsche Bank’s forthcoming reorganisation is a positive story, an imminent wave of branch closures makes corporate communication more difficult. The bank switches onto the offensive with its “New times need new banking” campaign. One Story – All Channels. The media does not report negatively and the message sticks: Deutsche Bank is right up there in modern banking.

Hamburg Marketing
The Elbphilharmonie Turnaround
Jung von Matt, achtung!

The Elbphilharmonie: a crisis project criticized for many years and rejected by many. Hamburg had to change the public perception, turning criticism into a love story. Some stunning campaigns and content tailored for various channels had to go global, reconciling people with the Elbphilharmonie. Campaigns that have never been done before – and certainly not for the presentation of a concert hall.

Royal Philips
Philips Future Health Index

Philips’ Future Health Index (FHI) is a multi-year thought leadership program, with an in-depth study examining the most critical challenges facing global healthcare systems in prevention, diagnosis, treatment and home care. FHI research spans 19 countries, driven by a global, multi-disciplinary team; positioning Philips at the heart of ongoing healthcare discussion

UEFA
RESPECT Campaign: #EqualGame
Vero Communications

Under its RESPECT brand, UEFA, European football’s governing body, created a bold multi-channel community responsibility campaign called #EqualGame to promote social inclusion, diversity & accessibility.

#EqualGame achieved unprecedented success in just 3 months eg:
-100% UEFA National Associations signed-up to participate in #EqualGame
-16.5m campaign video views
-205,000 ‘Likes’ on social

22. Viral Communications

Austrian Airlines
surprise wedding above the clouds
Warda Network, PKP BBDO Werbeagentur

Austrian Airlines wanted to create a viral video which integrates charme and an emotional catch to present their claim: the charming way to fly. The wedding above the clouds was documented on video and fotos, which were spread all over the world through user generated content and media (radio, TV, websites, blogs).

Crisis Management Initiative (CMI)
Don't tell Martti
Miltton Creative, Miltton

CMI, one of the world’s leading peace brokering NGOs, is relatively unknown in their native Finland. Faced with budget cuts, they wanted to launch their first ever public fundraiser. To drive awareness and engage the public, the fundraiser was framed as a secret surprise birthday present to CMI’s founder, former Finnish president Martti Ahtisaari. It was a secret everyone wanted to be in on.

Daimler, Mercedes-Benz Vans
Alpine Soccer
fischerAppelt

In 2016, we set out to create a wide-coverage story in order to make the content platform MYVAN.COM, powered by our client Mercedes-Benz Vans, known to a new and broad audience, while integrating meaningful van content.  We invented a new
sport. A sport that points out the benefits of the Sprinter 4×4 and triggers a
huge wave of enthusiasm around the world: „Extreme Alpine Soccer“.

Fox Networks Group Germany
The Walking Dead Mid-Season Break Campaign

During the mid-season break of The Walking Dead, FOX faced the challenge of maintaining high levels of fan engagement. The strategy: focus on creating innovative content by reimagining the show in different genres to excite our Facebook fans. Results: most successful campaign ever, generating a reach of 9.6m and driving the highest ratings of any season return in the history of FOX Germany.

Kavli Fondet
The Kavli Trust presents: The Good News
Nucleus, Pure Content

There is no such thing as good news. Or is there? With the concept “Kavli Trust presents: The Good News» we wanted to show that there is. And thereby raise awareness of the Kavli Trust´s support to worthy causes around the world. To show that it actually makes difference to help – also through consumer consciousness

UEFA
RESPECT Campaign: #EqualGame
Vero Communications

Under its RESPECT brand, UEFA, European football’s governing body, created a bold multi-market, multi-channel community responsibility campaign called #EqualGame to promote social inclusion, diversity & accessibility.

#EqualGame achieved unprecedented success in just 3 months eg:
-100% UEFA National Associations signed-up to participate in #EqualGame
-16.5m campaign video views
-205,000 ‘Likes’

23. Change Communications

Elior Group
New uniforms to recognize talents
Content Design Lab

Elior wanted to remind its clients that behind every meal there is a team of passionate experts. By updating the uniforms, we wanted to convey that to better serve our clients we first have to value our employees. We deployed an offbeat campaign to make people realize, in an absurd way, that our jobs require expert uniforms. Then we put our employees center-stage to showcase their savoir-faire.

Heineken
Open Your World
Edelman

For more than 150 years Heineken has stood for openness, believing that the simple act of sitting down and having a conversation over a beer, helps bring people together.

But if your brand line is ‘Open Your World’, you have to do more than simply say it, you have to bring meaning to it. Now was the time to prove that even the most divided people can open up when they find common ground.

Ministry for Foreign Affairs
Free speech - Greater Ideas
KING

The aim of the campaign ‘Free Speech – Greater Ideas’ is to defend freedom of expression and transparency in a world where these values are under threat. A short video, a blog relay and a hashtag were the main building blocks. By using the power of networks (other organisations and personalities were invited to join and share the message) we managed to create reach far beyond our own channels.

Salym Petroleum
Incident and Injury Free

Safety is a top priority for company that pursuing Goal Zero – working with no harm to people & environment. To support this in 2016 company started an Incident- & Injury- Free (IIF) campaign focusing on personal safety & teamwork. The campaign highlighting honesty, mutual respect and cultural shift in ways we work, enabled the company to achieve a new record of Lost-Time Injury Free performance.

VodafoneZiggo
Alles Kan - Everything's Possible
PROOF

In 2016, Vodafone and cable operator Ziggo announced plans to merge their operations in the Netherlands. By the start of 2017, the deal was done. For VodafoneZiggo we developed an internal campaign: Alles Kan (Everything’s Possible). The crux is having the right mindset: believing that, by working together, there are no limits on what VodafoneZiggo can do for its customers.

24. Internal Communications

BNP Paribas Fortis
Future Proofing A Bank Through IT Transformation
Ketchum, Daggerwing

BNP Paribas Fortis was not meeting customers’ rapidly changing expectations for products and services and new competitors were leveraging technology in ways that threatened BNPPF’s business. By transforming its IT group to be more “agile,” BNPPF now gets new products and services to market faster and more efficiently, improving customer experience.

Centrica
Our Values - a global conversation

Having undergone a period of significant organisational change, we developed a single, common set of Values to replace all others and be the foundation for ‘One Centrica’. A soft launch to the leadership was followed by local team conversations across the organisation, culminating in a live launch broadcast across over 70 locations – uniting everyone in a global conversation for the first time.

Deutsche Bahn
DB Planet – the Social Intranet of DB Group
Coyo

Deutsche Bahn has created DB Planet, its first communication platform for all 310,000 employees worldwide. Here, employees become active players, keeping themselves up to date and networking with others wherever they are, whatever their role or workplace. Every day, an editorial team prepares news. The platform has launched in Germany; international colleagues will gain access in late 2017.

HSBC
Fighting Financial Crime
MerchantCantos

HSBC re-ignited its internal anti-fraud message with bold and shocking films featuring convicted financial criminals.

People convicted of human trafficking, accounting fraud and bribery revealed how their crimes worked and how they could have been stopped.

On the HSBC intranet, these films achieved record audience figures and encouraged a renewed conversation about crucial subjects.

Nordic Choice Hotels
Nordic Choice Tour

The owner of Nordic Choice Hotels went on a three-week long roadtrip. The goal was to build a strong sense of a common corporate culture and inspire enthusiasm. During the three weeks, the top management met with more than 5000 employees, 1000 VIP customers and local press meetings resulted in more than 200 unique press clippings.

25. Crisis Communications

Central European University, Budapest
#IstandwithCEU - Campaign for Academic Freedom

In April 2017, the Hungarian Parliament passed legislation threatening Central European University’s operations. CEU quickly conveyed that this was a threat to academic freedom, sending bilingual updates, holding press conferences, and a social media campaign. The result? The NY Times, BBC and CNN, and support from Nobel Laureates, governments, the European Commission, and the people of Hungary.

Coca-Cola-Ukraine
Turning #treason into a #victory: overcoming a reputational crisis
Be-it Agency, Radnyk

The company has not only mitigated a reputational crisis and risk of the business being banned from a successful 40mln+ consumer market, but managed to strengthen its reputation, elevate trust and brand love, thanks to timely and effective communications. Most importantly – third-parties actively defended the company, resulting from relations, established during Coca-Cola’s operations in Ukraine

InterContinental Hotels
Europe Communications
Hill and Knowlton Strategies

At IHG we have an ‘always -on’ issues and crisis communication support team where we go beyond the role of communications to support our risk and operations teams and reassure and support guests and colleagues during a turbulent time in Europe, including more recently attacks in Manchester and London Bridge and the Grenfell tower tragedy, where our hotels offered refuge to those impacted.

Maersk Line
How to manage customer communication through digital channels during a cyber-attack

On 27-Jun, A.P. Moller Maersk was one of many companies to be hit by a devestating global malware. Within minutes, various businesses, including Maersk Line, could no longer uphold normal operations, IT and phone channels. Digital communication through social media, email and web became the main means of communication to our customers to keep them up to date about their precious cargo.

Vodafone
#RTR – Real Time ResCube
MEC / Wavemaker

The most severe crisis for a telecom provider is caused by the failure of net. Social media platforms become service facilities and Vodafone is already familiar with “abandoned” users who complain in public – which bears the risk of “shitstorms”. With the Giga Cube, Vodafone has the perfect answer to failures and waiting times. Within 24h, Vodafone turns an issue into positive communication.

26. Storytelling

Alfa Sko
ALFA Footwear - The Explorer
PR-operatørene

The traditional Norwegian shoe fabricant, ALFA, defines their mission to contribute to better hiking experiences. In 2016 they hired one man to walk for one year, in mission to inspire people to an active lifestyle. During “The Explorer” ALFA has experienced an increase in sales by 12%, a 44% growth in number of sales from web shop and has engaged 727% more followers through blog and SoMe.

Ericsson
5G Innovation Stories
Harleys Global

How we access information has changed dramatically, but millions of students still have no access to hands on skills training. Now, with the power of 5G, we can use tactile internet and ultra-low latency cloud data sharing to record and share physical movement, enabling leading experts to train millions of students simultaneously, all over the world.

Kavli Fondet
The Kavli Trust presents: The Good News
Nucleus, Pure Content

There is no such thing as good news. Or is there? With the concept “Kavli Trust presents: The Good News» we wanted to show that there is. And thereby raise awareness of the Kavli Trust´s support to worthy causes around the world. To show that it actually makes difference to help – also through consumer consciousness

The Norwegian Labour Inspection Authority
The Truck Driver's Mother
Geelmuyden Kiese

Every day more than 3000 foreign trucks cross the border to Norway. The drivers know little of specific rules here.

«The Truck Driver’s Mother», in which a real Polish truck driver goes on an actual assignment with his mother, got the attention of truck drivers all over Europe. It featured on the largest news channels in Norway and Poland, and was seen by more than 5,1 million within few weeks.

Trygg Trafikk, Tryg Forsikring
It's not that difficult
Nucleus

The Norwegian Council for Road Safety, Trygg Trafikk, wanted to bring bicycle helmet use on the agenda without resorting to scaremongering or moralizing. Stunning visual storytelling, effective media outreach, clever use of film and exceptional timing proved a huge success among young adults.

27. Content Marketing

Aliseda Inmobiliaria
This is how kids dream the house of the future
LLORENTE & CUENCA

Aliseda Inmobilaria launched its positioning “if you can dream it, we can find it. Aliseda wanted to show that it can keep its promise and put itself to the test by looking for the hardest dreams to find: children’s dreams. Aliseda researched what the houses of children’s dreams.

Bundesministerium der Verteidigung
Die Rekruten
Castenow Communications

The first YouTube reality docu in history of advertising. 12 weeks. 12 recruits. One series. In over 80 episodes the campaign delivers unadorned and authentic insights into everyday life in the Forces. All episodes achieved the YouTube trends. The campaign surpassed all expectations. “The Recruits” was an overwhelming success. It was a topic of conversation in school yards and on the net.

Klinikum Dortmund
klinikumlive@socialmedia

Consultation 2.0: Klinikum Dortmund is the first hospital in Europe which offers live-expert-chats in series via social media; thereby achieving enormous reach in new, relevant target groups. Spectators can interactively ask questions from the hospital’s Instagram and Facebook channels during the sessions, while experts answer their questions and give live insights into their Workspace.

Reebok Norway
Get stronger with Reebok
Isobar Norway

We created a content driven concept which aimed to drive sales, build brand image and activate the target group. This was executed through the creation of an online magazine, social media presence, OOH, digital banners and event. More than 1000 event sign-ups the first 24 hours of the campaign.
Product line sold out within a week, an abundance of social media coverage from event and influencers.

Svenska Spel
Sports Swedish for Immigrants
Jung Relations

To manifest Svenska Spel’s role as a corporate citizen, and to build more meaning into their sponsorship, we created Sports Swedish for Immgrants – a long-term initiative teaching Swedish to newly-arrivals, using the language of sports. The initiative engaged people all over the country, grabbing attention from national TV and radio. Today more than 25 000 books have been ordered.

Vodafone
Get Owned
Maak

Get Owned is a gaming YouTube equivalent of SURVIVOR. A real-life show in which 6 famous YouTube gamers and 4 selected fans spent a week in a mansion and competed in real-life games life filled with excitement, funny moments and dangers. Ranging from FIFA to GTA challenges, with actors, spooky villa’s and airsoft guns. Get Owned became the fastest growing branded YouTube-channel ever in Holland.

28. Brand Relationship

A1 Slovenia
The Bedtime Storytellers
Grey Ljubljana

Senior citizens living in retirement homes face loneliness and isolation causing a decline in their cognitive abilities. To help decrease their cognitive decline, A1 Telecommunications Slovenia created a nation wide programme that gave seniors the opportunity to become exclusive Bedtime Storytellers, that create a vast library of audio Fairy Tales rocking toddlers all over Slovenia to sleep.

ADAC
Don't Call Mom - Call ADAC

As part of its strategic revamp into a digital mobility services provider, ADAC launched a dialogue addressing mobile people aged between 15 and 30. The digital-only image campaign: “Don’t Call Mom – Call ADAC”, inspired from the start-up scene, is active in all relevant channels, interconnecting the entire gamut of social media, storytelling, PR and influencer marketing.

Adobe
The Hovering Art Director – Adobe’s creation that designers everywhere loved
LEWIS, ACHTUNG! mcgarrybowen

Every creative professional knows the Hovering Art Director: the micro-manager who hovers over their shoulder, providing unsolicited feedback, like “Let’s try this sunset as a sunrise.” Together with ACHTUNG! mcgarrybowen and LEWIS, Adobe created a hilarious campaign around this character to promote Adobe Stock. Including video, social, an online competition and a unique action figure.

Svenska Spel / Oddset
Biased sports commentators
JUNG RELATIONS, DDB

Swedish betting service Oddset wanted to give fans a completely new experience when watching football on the TV. For the first time ever, we introduced “Biased sports commentators” – commentators who cheer on the same team as you. During the top game Malmö-Hammarby, fans could switch between commentators who rooted for either the home or away team – or choose a commentator who rooted for a draw!

TINE
The Friendship breakfast
JCP Nordic

The year 2015 witnessed the greatest wave of migration of war refugees 
in the world since the Second World War. So we asked ourselves: Can a milk brand actually increase people's empathy regarding the refugees? This lead us to our concept: The Friendship breakfast.

29. Influencer Communications

Coca-Cola Romania
Next Big Vlogger
McCannPR

TV stars are out, vloggers are in & if you know what’s hip, you must be following one of the rising stars of the Internet. Always at the center of popular culture, Coke has been the promoter of new digital media from the inception of the term, spearheading the rise of a trend that has taken the world by storm. We needed to create a movement like the Romanian Internet has never seen: NextBigVlogger

Robert Bosch Power Tools
#builtwithBosch
Jeschenko MedienAgentur Berlin

#builtwithBosch is the first influencer-platform for professional craftsmen (PROs) across Europe. PROs are busy & have limited time to share job-experience during work with others. At #builtwithBosch they test the tools during work and share/discuss job results with others. Bosch provides products & platform. Result: +4.000 applicants and +22 Mio. reach ONLY in the small European B2B target group.

Royal DSM
Bright Minds challenge; fastforwarding the renewable energy revolution
Salter Baxter MSLGROUP

DSM and partners sparked an unstoppable movement to fast forward the 100% renewable energy revolution. The movement mobilized scientists, governments, business, leaders and public across the globe, gathered 55 submissions from 22 countries across 5 continents, triggered 5000+ public votes and ~1000 media pieces, saw >104.5 mln impressions and 3,5 mln engagements and 100% positive sentiment.

The Norwegian Directorate of Elections
Ta Valget / Use your right to vote
Nordic Screens

How do we encourage first and second time Parliamentary election voters to use their democratic voting right? 35 youtubers were asked to make videos and postings on their channels. They met with party leaders, made rap videos, humor and vlogs with 1,7 million organic video views. Main media picked up the initiative and gave the young targeted influencer campaign prominent coverage.

Trygg Trafikk, Tryg Forsikring
It's not that difficult
Nucleus

The Norwegian Council for Road Safety, Trygg Trafikk, wanted to bring bicycle helmet use on the agenda without resorting to scaremongering or moralizing. Stunning visual storytelling, effective media outreach, clever use of film and exceptional timing proved a huge success among young adults.

30. Launch

ESSVE
Scatterbrain of the year
Nucleus

With this ESSVE digital campaign our target was to launch and sell the ambitious amount of 12,000 ESSBOX Mini during the campaign period from March to May 2017. Through social media we got the attention of the target audience and managed to engage them in a competition to find the «Scatterbrain of the year». The campaign created awareness about the new productand reached the sales goals.

Jaguar Land Rover
Jaguar XF Sportbrake Reveal
CAA Sports Consulting

Jaguar utilised their partnerships with the AELTC and World No.1 Sir Andy Murray to unveil the new XF Sportbrake in a global product launch. To celebrate this the premium estate was unveiled in a live broadcast on a replica Wimbledon Centre Court in Brick Lane, London. Jaguar ambassadors in addition to Andy Murray were enlisted including Anthony Joshua, Clare Balding, Jimmy Carr and Rob Brydon.

Samsung Nordic
The Frame in Lofoten
Geelmuyden Kiese

Because Samsung The Frame representents something completely new within the TV-category, and certainly lives up to Samsung’s mantra “deyfing barriers”, its Nordic launch had to be spectacular. We therefore flew in media and influencers from the Nordic countries to the remote and harsh archipelago Lofoten in northern Norway, to an art exhibition at a world-class gallery like no other.

TOYOTA Deutschland
C-HR Festival Berlin
POPULAR COMMUNICATION, marbet Marion & Bettina Würth

The Toyota C-HR is made to offer a mobility solution for urban design and ecological oriented people. Therefor we created an event/digital campaign that perfectly fits to the natural behaviors of our target group: a festival for innovation and creativity. We've invited inspiring people from all over the world to share their visions for a better and more sustainable world in a stunning surround

Yapi Kredi
Gary & Metin
KOCZER

As Yapı Kredi -digital bank of Turkey- we wanted to launch a campaign which will increase the Yapı Kredi Bank’s technological and innovative perception among people. To do so, first we need a digital media plan which will create a viral effect. We aimed to emphasize Yapı Kredi Mobile’s high tech features with an artificial robot -Gary- and Metin who already is a user of our mobile application.

31. Employer Branding and Recruiting

Bundesministerium der Verteidigung
Die Rekruten
Castenow Communications

The first YouTube reality docu in history of advertising. 12 weeks. 12 recruits. One series. In over 80 episodes the campaign delivers unadorned and authentic insights into everyday life in the Forces. All episodes achieved the YouTube trends. The campaign surpassed all expectations. “The Recruits” was an overwhelming success. It was a topic of conversation in school yards and on the net.

NNG
Boosting the Employer Brand with a Patron Saint

In only 10 years, NNG grew to a 900-strong company from a start-up. To show how the original company spirit is not lost due to the huge growth and increasing number of policies and rules, we invited the Patron Saint of programmers to help remind our staff to rediscover the beauty of their profession – and how NNG is a place to value that, by organizing a day around programmers' interest.

PVF Yrke & Utbildning
A Bright Future
Springtime PR

The Swedish metal roofing industry is crying out for labour! By reaching out to students, school counsellors and decision makers with a clear message – it’s easy to get a job and it’s fun – PVF managed to increase applicants to metal roofing education and engage school counsellors in our search for aspiring new metal roofers. Our message was even spread by the Prime Minister in a National speech!

Södertörn University
Humanity Intelligence
Gullers Grupp

The campaign sparked buzz and engagement in an unexpected area; choosing a university in Sweden is usually a dull and standardized process that’s far from exciting. The campaign changed this by combining deep insights about the target group with a revolutionary digital service and an emotional message that resonated with the target audience.

Svenska McDonald´s
Serving Our Country
Prime to Prime/DDB Nord

Swedes are worried about the integration and cohesion. McDonald’s with their 12000 employees contribute to being part of the solution. Due to the importance of these issues and McDonald’s important stand, the campaign Serving Our Country succeeded in adopting a clear stance in the debate on how to resolve Sweden’s social challenges. GOOD EMPLOYER +29% RESP BRAND +43% BRAND PREF +27% REACH +10″.

32. Corporate Responsibility

Danske Bank
Providing digital solutions for homeless people

As payments become digital, fewer people carry cash. This affects homeless people who raise money by selling the Hus Forbi newspaper in the streets of Denmark. Therefore, Danske Bank has entered into a collaboration with MobilePay and the Hus Forbi organisation. The collaboration enables Hus Forbi vendors to receive payments via MobilePay and get the money transferred to a Danske Bank cash card.

Spendrups
Spendrups Chiara Organica
FLB Europa

Spendrups runs Sweden’s most sustainable brewery. Turning the leftovers from the beer brewing process into biogas makes the process circular. But few know that. And even fewer reads extensive corporate reports on utilizing brew waste.

So instead of another report we made a pizza. A pizza baked with the leftovers from when one of Sweden’s largest organic beer brands Norrlands Guld Ljus is brewed.

Svenska Spel
Sports Swedish for Immigrants
Jung Relations

To manifest Svenska Spel’s role as a corporate citizen, and to build more meaning into their sponsorship, we created Sports Swedish for Immgrants – a long-term initiative teaching Swedish to newly-arrivals, using the language of sports. The initiative engaged people all over the country, grabbing attention from national TV and radio. Today more than 25 000 books have been ordered.

TINE
The Friendship breakfast
JCP Nordic

The year 2015 witnessed the greatest wave of migration of war refugees 
in the world since the Second World War. So we asked ourselves: Can a milk brand actually increase people's empathy regarding the refugees? This lead us to our concept: The Friendship breakfast.

Vision Express
On the road to good eye health, Vision Express’ Vision Van

In its specially-commissioned Vision Van, Vision Express toured during World Glaucoma Week (WGW) (March 2017). An investment to tackle the worsening eye health of the nation, the van offers eye exams to the same standards as those provided at Vision Express’ stores. Making tests accessible & taking affordability out of the equation was a significant campaign motivation.

33. Event & Experiential Marketing

ETH Zürich
Cybathlon 2016 - Communicating a world premiere

4’500 visitors, 66 participating teams from 25 nations, 140 media people, 600 helpers, more than 500 published reports. Swiss National Television broadcasted the event as part of a theme day “Mensch-Maschine”. The Cybathlon, organised by ETH Zurich, took place on 8 October 2016 and was the first international competition for people with disabilities supported by modern assistive technology.

RTL2 Fernsehen, FOX NETWORKS GROUP GERMANY
APOCALYPSE LIVE
achtung!

THE WALKING DEAD – the current seasons launches in Germany in fall 2016. RTL II and FOX wow the fan community with a promotion that has never been done before: the first interactive Facebook live game. Two YouTube stars, abandoned in a barren wasteland, surrounded by zombies, streamed live on Facebook. The premiere: the users decide what the two should do by using the Facebook reaction buttons.

Shell International
Generation Discover festival 2016
Edelman Public Relations Worldwide, BrandBase

The Generation Discover programme is Shell’s commitment to inspire a young generation and engage different audiences in the Netherlands in their quest to discover the many opportunities STEM offers. The programme culminates at the Generation Discover festival: a 5 day long landmark event in The Hague with 30.000+ visitors, allowing visitors to experiment and learn about the energy challenge.

Svenska Spel / Oddset
Biased sports commentators
JUNG RELATIONS, DDB

Swedish betting service Oddset wanted to give fans a completely new experience when watching football on the TV. For the first time ever, we introduced “Biased sports commentators” – commentators who cheer on the same team as you. During the top game Malmö-Hammarby, fans could switch between commentators who rooted for either the home or away team – or choose a commentator who rooted for a draw!

The Norwegian Agency for Development Cooperation
The World’s Most Beautiful Night Trek
Gambit Hill + Knowlton Strategies

Only 35% of Norwegians know that the Sustainable Development Goals exist. Without more awareness we have little chance of reaching the goals. To enlighten the people we created the world’s first true Global Goals summit – on top of some of Norway’s most beautiful mountains, at night. Together with 20 000 hikers we lit up the mountains and illuminated some of the most important issues of our time.

34. Public Affairs

Biogen
In My Shoes (iMS)
Gullers Grupp

How do you make an invisible disease visible? We could use AR or VR to prove our point. But in the land of complexity, simplicity is king. We choose a medium that everyone can relate to: shoes.

Introducing iMS, the world’s first 3D printed shoe. It simulates what it is like to live with MS by letting the wearer experience two of the most common symptoms, fatigue and imbalance.

Lietuvos festivaliu aljansas
A public initiative “Freedom to Rock’n’Roll”
Fabula Hill+Knowlton Strategies

Lithuanian politics announced intent to ban alcohol sales in mass events (music festivals, art exhibitions, concerts incl.). Music and culture promoters, sports and music celebrities joined #FreedomToRockNRoll initiative to stop illogical bans. Reasoned discussions and peaceful protest-concerts helped to reach goal:proposal to outlaw alcohol sales at mass events withdrawn from the government paper

Rauma Marine Construction
The Bridge - From zero to the building of a strategic combat fleet in three years.
Miltton

In 2014, the Finnish shipbuilding industry was in crisis. That year, Rauma Marine Constructions (RMC) started their business from scratch and with empty order books. Credibility and networks had to be rebuilt and orders were needed. The aim was to see employment thrive in Rauma again. Just three years later, RMC has just signed a EUR 1.2 billion-Letter of Intent with the Finnish Defense Forces.

The Employers of The Republic of Poland
An Illness? I work with it!
Be Communications/United PR

“An Illness? I Work With It!” reached several million people in general public, winning their support for the petition to the decision-makers, urging them to make the subcutaneous therapies for the chronically ill available. The government’s regulation thanks to the campaign made over 150,000 lives better in Poland. Patients received new therapies enabling them to be cured and continue working.

The Norwegian Consumer Council
#toyfail

The #toyfail campaign addressed consumer issues related to IoT and internet-connected toys.
The campaign gained global attention and the issue was raised on government level in the EU and US. As a direct result of the campaign, the toys were removed from major stores around the world and even banned in Germany for spying.

35. Issues & Reputation Management

Holmenkollen skifestival
Restoring the reputation of Holmenkollen's ski festival
JCPR

Solid insight, a clever strategy and meticulous stakeholder management enabled the organizer of the world-famous Oslo World Cup in Nordic skiing to turn their event around from being plagued by alcohol related scandals to becoming a celebrated reputation winner. All in nine months. The organizers had to act fast and convincingly to rebuild trust among a very large group of disgruntled stakeholders

JCDecaux
"Stop for a story" contest
Uniomedia Communications

„Stop for a story” contest is a B2B campaign – and also became Hungary’s biggest short story contest organised by JCDecaux. In a difficult environment where politics and changing consumer habits cause a fear of loss of market for the whole OOH industry, the market leader in citylights was able to engage consumers – even in a bus stop. Sales figures (up by 10%) prove that the strategy worked.

TenneT TSO, TransnetBW
Maximised transparency – Innovative public participation in Germany's largest electricity grid project
navos - Public Dialogue Consultants

SuedLink (SouthLink) is the largest infrastructure project in Germany’s “Energiewende”. A new law requires the DC power line to be laid underground. This means rethinking the planning & communication – and an opportunity! Prior to the approval procedure, politicians & citizens can view all planning data & provide input. It’s the most comprehensive early participation there’s ever been in Germany!

Uniplaces, Feedzai, Hole19, Science4You, Seedrs, eSolidar
Raising up the new startup stars
Corpcom PR

In 2010 we decided to support Beta-i, an association of entrepreneus. We won and Excellence Award in 2013. Since then we started to support several Portuguese startups such as Uniplaces, Feedzai, Hole19, eSolidar and Seedrs, among others. These were the most relevant companies in the press in 2016 according with Cision.

Wintershall Holding
How Easy Riders, Speedfolk and a 90-year-old grandma shift the German-Russian partnership into gear
navos - Public Dialogue Consultants

Russia is indispensable for the EU’s energy supply and a core region for Wintershall, Germany’s largest oil and gas producer. However, EU-Russia relations are at freezing point: hostile images are dominating politics and media. With Siberian Easy Riders, Speedfolk and a 90-year-old Babushka, Wintershall is breaking down stereotypes to defrost the climate with positive images.

36. (Integrated) Annual Report & CSR Report

KPN
Integrated Annual Report 2016
De Designpolitie

As the largest telecom provider in the Netherlands, KPN is responsible for many products and services which will shape our lives in the future. Rather than just look back, this annual report is an exciting exploration of these future technologies. The findings are presented in an interactive visual report of the future on the website of the 2016 Annual Report of KPN.

Meliá Hotels International
Annual Report 2016

The Annual Report of Meliá Hotels International aims to exceed the expectations of the wide variety of different stakeholders in terms of information, motivation and pride of belonging. With this report, the Company goes beyond the mere reporting objective and takes the opportunity to promote a fruitful and insightful dialogue with all those across the world who interact with Meliá.

Narva, Boliden
Integrated annual report 2016

Narva created a very transparent annual report, with sustainability integrated as a natural part of Boliden’s business. It reports on a high number of issues but still on a manageable range of 120 pages. The report was ranked as the Best Annual Report in Sweden, a competition arranged by Nasdaq Stockholm, in cooperation with among others The Swedish Institute for the accountancy profession (FAR).

Robert Bosch
An Enduring Transmedia Experience

In turning the annual report’s metatheme “agility in a connected world” into a transmedia story told across 16 channels and events, Bosch shaped the debate about the pros and cons of the IoT– and breathed new life into storytelling in an annual report context. +36% website visits attest to the awareness awoken on the subject. Engagements on FB and TW surpassed the industry benchmark by 299%.

Zavarovalnica Triglav (Triglav Insurance)
Our goals.Our passion.

The Triglav Group reliably realises its plans which is highlighted in the adoption of new and ambitious strategy. “Our goals. Our passion.” is the message of their 2016 integrated annual report. Excellent user experience increases analyst satisfaction whilst the organisation of the landing page allows for extraordinary growth in the number of all users.

37. Internal Publication

Capgemini Polska
"Spill the Beans!" magazine

The inspiration to combine innovative ideas from our employees came from an eager team of volunteers-The Creative Flying Squad. They smashed cultural, time zone and language barriers to unite our colleagues globally through Spill the Beans! magazine. Delivered to our 4 HR delivery centers and stakeholders, we now ‘spill our beans’ about the power of people, projects, our client and success stories

ING NL
The Culture Book "Our ING Story"

In 2014 ING embarked on an organisational and cultural transformation that reaches into every corner of our business: from a traditional hierarchical corporation to a ‘digital first’ agile way of working company. To celebrate their journey, we invited our people to co-create the ING Culture Book: an honest and tangible reminder of what is possible when people are empowered to make a difference.

OMV
move - Employee Magazine 1/17

OMV’s employee magazine move is published 3-4 times a year both in English and German with a total circulation of about 10,000 copies. Our target groups are white-collar and blue-collar workers of all ages in about 30 countries.
The submitted issue—move 1/17—deals with the very topical subject of the Paris Climate Agreement and its impact on our company and the industry.

SIX Group
Tone of Voice - The way we write at SIX

The Tone of Voice specifies the linguistic style for SIX. It is intended to serve as a guide to be used when writing.

The attractive booklet (spiral binding) connects the brand attributes with the rules of reader-friendliness.

By writing clearly, and in line with the brand attributes, the employees will automatically maintain a good writing style.

Zavarovalnica Triglav
Obzornik–Depression. Let’stalk. (April’s thematic issue)
PM, poslovni mediji

Zavarovalnica Triglav, the largest insurance company in Slovenia, has decided to dedicate an entire issue of internal print magazine Obzornik to one topic for the first time. Since health-based activities are importantly shaping employee relations in the company they decided to dedicate April’s issue to this year’s World Health Day theme: depression. The issue was a huge success among employees.

38. External Publication

ABN AMRO MeesPierson
The Capital Monitor
Zandbeek, the agency for engagement

The focal point of this integrated campaign is a new branded magazine: De Norm. The result? The image of the private bank as an expert increased by 10% during the campaign period and the number of leads during this period was 126% higher than during the same period last year. During the final four weeks this figure was even 171% higher.

Delius Klasing Verlag / Delius Klasing Corporate Publishers
Christophorus Porsche Magazine 382

Porsche’s customer magazine focuses on people and their passion for sports cars. It also showcases news from the world of Porsche and lifestyle topics that are relevant to the target group. Christophorus sees itself as an innovative and inspiring magazine dedicated to telling stories that capture the diversity and spirit of the global Porsche community.

EBV Elektronik
Magazine - The Quintessence of Robotics
IndustryAgents

For a long time the popular robot characters of our youth like R2D2 and HAL 9000 were pure fiction. But now this fiction is about to become reality. Robots will soon be superheros in our everyday lives. The magazine „The Quintessence of Robotics“ makes us aware of this megatrend and presents the latest robots that are able to work hand in hand with humans and even recognize their emotions

Freudenberg Sealing Technologies
ESSENTIAL
Profilwerkstatt

With stories that are as informative as they are entertaining, the customer magazine ESSENTIAL from Freudenberg Sealing Technologies (FST) has captivated its readers with the classic strengths of a print medium. Since January 2017, with a topic-oriented approach, this quality has been carried over into the digital world, to offer editorial content on an ongoing basis to the target group.

SCHAEFFLER
tomorrow - Experiencing Technology
Speedpool

Experience technology with Schaeffler – so goes the motto of tomorrow. The magazine from the globally active automotive and industrial supplier is suitably an ‘experience’: a colourful and surprising mix of topics, renowned authors, exuberant pictures, lots of facts and figures and no meaningless PR clichés. Since 2015, tomorrow has been published every four months in both German and English.

39. Corporate Advertising

Baugenossenschaft Langen
Cooperative adventure
Julia Kalinowski – Gestaltung

The cooperative concept as a World Cultural Heritage and our 70th anniversary – reason enough to celebrate and to recall the meaning of cooperative: We can achieve more together. Our campaign makes the cooperative visible, and shows how modern this “dated” idea actually is. The result: a successful anniversary celebration, enthusiastic tenants, team spirit and plenty of positive publicity.

General Logistics Systems Germany
ParcelShop Campaign

Private customers can barely differentiate between the various parcel service providers. With our campaign, we attracted attention to our offer and set ourselves apart from the competition.
With us, you reach everyone: that is the core message of our campaign, which makes us tangible and likeable as a company.

Norwegian
Brad is single
TRY

An ad with a twist on what everyone was talking about, using the price point as an active part of the creative execution. The ad gave people a pretty good reason to travel to Los Angeles, and went viral in social media all by itself. It was live within 24 hours after the idea was conceived.

40. Corporate Film and Video

ETH Zürich
Ready?
Seed Audio-Visual Communication

The film gives viewers the essentials about ETH Zurich in 120 seconds and is deliberately different: fast-paced and direct, self-confident yet with a sense of humour. The aim is to show a wide audience what exactly constitutes ETH Zurich. It is accompanied by a broad campaign to start a dialogue on social media, to reach a young public and to freshen up the outmoded image of the institution.

Siemens Switzerland, Buidling Technologies Division
Creating perfect places

Creating Perfect Places is the overall communication and positioning program of Siemens’ Building Technologies Division to raise brand awareness.
It expresses the company’s vision: to use building technology to improve people’s lives.
The program is digitally driven with a focus on storytelling and authenticity.

Sonova
Life without limitations – The story of Tianjiao (Jiaojiao) Zhang

The story of the Chinese dancer Tianjiao Zhang shows how Sonova enables people with hearing loss to live a life without limitations; it is an example of how the company goes about realising its corporate vision. The film recounts the headline story of Sonova’s Annual Report, but the narrative has also been woven into an integrated ccommunications concept to be disseminated across all channels.

The World Water Council
WORLD WATER DAY

Water issues continue to impact health and economic growth. The World Water Day was used as an anchor for the WWC to become the global voice of
authority to rally for water security. Over 1.500 news pieces and over 500.000
video views were generated in just 10 days, underscoring the urgency and
importance of making safe water available universally, reaching a total audience of over 1 billion.

University of Copenhagen, Faculty of Health and Medical Sciences
Science's Fight against Fake News

In a time where fake news, alternative facts and "elite bashing" are increasing, it is more important than ever that, universities and researchers get involved in the public debate.
The video campaign "The University of Copenhagen Changes the World" zoomed in on demonstrating ground-breaking research results with a major social impact. The campaign created significant public ac

41. Intranet

Deutsche Bahn
DB Planet – the Social Intranet of DB Group
Coyo

Deutsche Bahn has created DB Planet, its first communication platform for all 310,000 employees worldwide. Here, employees become active players, keeping themselves up to date and networking with others wherever they are, whatever their role or workplace. Every day, an editorial team prepares news. The platform has launched in Germany; international colleagues will gain access in late 2017.

Fomento de Construcciones y Contratas
Intranet ONE

“One” represents the first time that all of FCC Group’s companies, covering 55,000 employees, have shared the same intranet. Following the introduction of a new majority shareholder to the Group, as well as some necessary, adjustments to individual business areas, the new intranet has been a major driver in bringing the company together, creating a sense of “One” Group, simplifying the exchange of

Royal Philips
Our move to a tag/topic based intranet

To provide our employees with the information and tools they need to do their jobs and to help them be more efficient, we moved from a navigation-based intranet to one based on topics (tag) to which employees can subscribe. We make the comparison to a Google-like intranet as all pages are tagged and with that searchable. In this process, we downsized our intranet from 123,000+ pages to under 5,000

TOFAŞ TÜRK OTOMOBİL FABRİKASI
TofaşGO
OGOO DIGITAL

11.000 populated Tofaş’s web based intranet is renewed and its mobile application TofaşGO is been created to improve social collaboration, communication, and information sharing in the organization to make work life more efficient and effective. Additional to it social qualifications, TofaşGO also has a lot of tools to make employees life easier and in their pocket.

Vodafone
Wilma goes AskVodafone

Wilma was an intranet based knowledge management tool for Vodafones cable customer care agents. It was the most used internal tool for cable net based infos within Vodafone. But with an outdated design and only external development capabilities. To improve the Situation we migrated it into AskVodafone with state of the art search and design functions as well as internal development capabilities.

42. Website

Berufsverband der Deutschen Dermatologen e.V
Please touch – together active against Psoriasis
Edelman.ergo

2 Mio. Germans suffer from psoriasis. Many of them have given up to inform
themselves about new forms of therapy. The campaign “please touch” for the Professional Association of German Dermatologists shows that affected persons suffer physically and mentally from psoriasis. The campaign shows possibilities of (self-)help, motivates to visit a dermatologist and try a therapy with modern medicines.

Casall
Inspiration and sales go hand in hand
Cloud Nine

Casall had 2 separate websites (for corporate information & e-commerce). None of them were optimized for their purpose, and online sales were far from their potential. We developed a new integrated e-commerce website, with a good balance between intuitive functional structure and inspirational design. Post-launch results: revenue +106%; visitors: +40%; conversion rate: +29%.

Enel
Enel is Open Power
Huge

Connect, inform and inspire Enel’s 65 million customers worldwide. Partnering with global brand experience agency Huge, Enel launched 13 new websites for the brand including a new corporate site, Enel.com. Today, Enel has a consistent and rewarding digital presence that puts the user at its very heart, befitting the company’s role as a leading energy business.

Merck
Curiosity Hub
fischerAppelt, Fork Unstable Media

The Curiosity Hub is the online home to #catchcurious – a global initiative promoting increased curiosity among science and technology audiences. A series of interactive experiences, the site invites B2B audiences to embark on a 3D journey to generate a personal curiosity profile. With 3.2 million page views and over 50,000 curiosity profiles in its first 5 months, the site kept visitors curious!

Philip Morris International
Designing a Smoke-Free Future
Emakina Group

Philip Morris International’s new vision to design a smoke-free future comes to life in a fresh new corporate website. You experience how PMI invests in its employees and their ideas, enabling them to grow professionally and personally.

Above all, you discover a very human face, with real PMI-people, all sharing the same pride in belonging to a society in which they believe.

The Norwegian Agency for Development Cooperation
Save Tropical House
Gambit Hill+Knowlton Strategies

Saving the rainforest is vital to our future, but young Norwegians are not easily engaged on something so far away. We made it relevant by giving them the chance to save something they love; tropical house music. By learning about the rainforest, they could create the next tropical hit song. The number of young Norwegians who think the rainforest is important for our planet, increased by 600%.

43. Social Media

Blizzard
The Haunted Experience
Wenderfalck

To spark interested in a five years old game we gave gamers the ultimate challenge – to play Diablo III in a haunted house during night all alone, live on the streaming service Twitch. The campaign exploded online creating a media reach of 60 000 000 people, over 2 000 applicants, increase in social dialogue with 400%, which all triggered people to play the game.

Coca-Cola Romania
Next Big Vlogger
McCannPR

TV stars are out, vloggers are in & if you know what’s hip, you must be following one of the rising stars of the Internet. Always at the center of popular culture, Coke has been the promoter of new digital media from the inception of the term, spearheading the rise of a trend that has taken the world by storm. We needed to create a movement like the Romanian Internet has never seen: NextBigVlogger

Trygg Trafikk, Tryg Forsikring
It's not that difficult
Nucleus

The Norwegian Council for Road Safety, Trygg Trafikk, wanted to bring bicycle helmet use on the agenda without resorting to scaremongering or moralizing. Stunning visual storytelling, effective media outreach, clever use of social media and exceptional timing proved a huge success among young adults. Thousands of young adults “signed” the campaign on facebook and pledged to use helmets

unicef
Emergency Lessons
Weber Shandwick

After humanitarian disasters, school is as vital to children as food/medicine. UNICEF wanted young Europeans to see school in a new way. We created 7 unforgettable films fusing documentary making with social thinking: children living through war/natural disasters tell their stories, with a social challenge. The #EmergencyLessons, shared by celebrities & politicians, reached 70million+ on Twitter.

Verein Gemeinsam für Van der Bellen
Van der Bellen 2016
Jung von Matt/Donau Werbeagentur

Alexander Van der Bellen ran as independent candidate for the President of Austria. Against the tendency in Europe and America that populism and right-wing parties win, Van der Bellen succeeded with a positive, open and pro-European campaign. Van der Bellen wins on May 22nd with 50.3%, (which was annulled) and wins again even with a higher vote of 53.8% on December 4th, 2016.

44. Mobile Communications and Apps

Parken Zoo
Digimals
Wenderfalck

To attract families to the 100 years old Parken Zoo, and at the same time teach them about endangered animals, we created Digimals – world’s first Augmented Reality (AR) experience for smartphones with uniquely evolved fantasy animals that could only be viewed at the Zoo. The campaign lead to a reach over 50 million people, 36 000 Digimals experienced and an increase in visitors during summer.

Rai - Radio Televisione Italiana
RaiPlay

Rai Play, the new “one stop shop” for non-linear Italian users, is the result of the challenge taken up by RAI to ensure that it remains central and relevant in the future range of contents that include TV, now ever more likely to become a digital terminal, like the screen of a Smartphone, PC or Tablet

STOCK PLZEŇ – BOŽKOV
Captain Morgan - The funniest brand in the Minecraftverse (and anywhere else)
Konektor Social

Unique campaign using Minecraft – a game that sold over 120 million copies worldwide and is also very popular in the Czech Republic. We built a pirate island in the game, with many real-life features and connected the brand (Captain Morgan) with the cubic Minecraft world in a way similar to nothing that has been done in the Czech Republic and elsewhere in the world.

Turk Telekom
Voice for the Books
Effect Burson Marsteller

“Books on The Phone” Project is a service that makes hundreds of audio books in (GETEM) library available to visually impaired all around Turkey for free. Thanks to ‘Voice for the Books’ mobile app. volunteers who wish to read and record the books for the audio library will easily attain their goal.

WHYTE CORPORATE AFFAIRS
W-Crisis : one click away from your own crisis communication room

Some PR/PA agencies developed crisis app’s for their clients. After a thorough analysis of various interesting offerings, Whyte concluded that they rarely provide what we believe a crisis app should offer to organizations: neither standard protocols, nor technology will solve a crisis with a simple click… but a rapid and swift handling makes the difference. That’s what organizations need !

Zavarovalnica Triglav
Triglav Rekord
Pristop

For the first time in history ski-jumping fans were able to actively participate in World Ski Jump finals in Planica with the help of their mobile devices. An immersive branded experience was made possible by recreating the excitement of Planica event in game by allowing viewers to predict length of jumper in real time and compete with each other, generating lots of positive acceptance and WOM.

45. Multi-Market Communications

Hamburg Marketing
The Elbphilharmonie Turnaround
Jung von Matt, achtung!

The Elbphilharmonie: a crisis project criticized for many years and rejected by many. Hamburg had to change the public perception, turning criticism into a love story. Some stunning campaigns and content tailored for various channels had to go global, reconciling people with the Elbphilharmonie. Campaigns that have never been done before – and certainly not for the presentation of a concert hall.

Jaguar Land Rover
Title and Exclusive Innovation Partner to Land Rover BAR
CAA Sports Consulting

The 35th America’s Cup campaign cycle focused on delivering key technical messaging and showcasing Land Rover’s tech & engineering expertise and the tangible impact this was having on the team ambition to win the Cup. The story-telling communications strategy consisted of monthly chapters which showcased Land Rover’s world class technologies, facilities & engineering talent to a global audience.

PepsiCo
7UP Lemon Lemon Launch

To launch new, innovative beverage 7UP Lemon Lemon into four European markets, PepsiCo developed a creative campaign concept propelled by in-depth global consumer research. A global experiential event launched the product to consumers and media and a locally executed integrated marketing and PR approach supported the campaign on and offline, increasing both mental and physical availability.

Robert Bosch Power Tools
#builtwithBosch
Jeschenko MedienAgentur Berlin

#builtwithBosch is the first influencer-platform for professional craftsmen (PROs) across Europe. PROs are busy & have limited time to share job-experience during work with others. At #builtwithBosch they test the tools during work and share/discuss job results with others. Bosch provides products & platform. Result: +4.000 applicants and +22 Mio. reach ONLY in the small European B2B target group.

unicef
Emergency Lessons
Weber Shandwick

After humanitarian disasters, school is as vital to children as food/medicine. UNICEF wanted young Europeans to see school in a new way. We created 7 unforgettable films fusing documentary making with social thinking: children living through war/natural disasters tell their stories, with a social challenge. The #EmergencyLessons, shared by celebrities & politicians, reached 70million+ on Twitter.

46. United Kingdom, Ireland

Air New Zealand
Extraordinary Plane Food
Cohn & Wolfe

How do you tackle deeply-held consumer perceptions about the quality of in-flight catering to deliver a competitive advantage for one of the world’s leading airlines? We came up with the perfect recipe: a creative and counter-intuitive pop-up restaurant in the heart of ‘foodie’ London! The ‘Extra-ordinary Plane Food’ establishment created a buzz and increased new user website traffic by 20%

Guinness Storehouse
A Night At - the Home of Guinness
Ogilvy

The Guinness Storehouse “Night At” competition was all about making history. Building on the success of Airbnb’s “Night At” series, the Home of Guinness created a unique sleepover experience like no other before. The unique experience gave a lucky winner the chance to step into the founder Arthur Guinness’ shoes making them the first-ever residents at the Home of Guinness.

Harp Lager (Diageo)
Harp Lager 'Pure Here'
Smarts Communicate

HARP LAGER’s voice was at risk of being drowned out in Northern Ireland (NI) by the huge spends of global beer behemoths such as Carlsberg. HARP needed an innovative, creative and engaging PR campaign – across paid, earned, shared and owned – that would help make HARP part of the social fabric of NI, recruit more of its target audience of 18-35 year olds and ultimately improve performance.

Met Office
Summer Awareness Campaign
3 Monkeys Zeno

The Met Office has been the go-to provider of weather forecasts as the UK’s National Weather Service, but weather forecasting is being disrupted by new entrants. To remind the public that no-one knows British weather better, we devised an awareness campaign Who Do You Trust?to reach new audiences and drive downloads. The campaign delivered 24,832 app downloads,30m impressions and 235 news articles

Polish Cultural Institute
#BetterThanThat
APCO Worldwide

Following the Brexit vote, hate crime rose 41% in the UK. This campaign launch aimed to show the UK was #BetterThanThat. The launch event in Parliament was supported by the Prime Minister, MPs from all main parties, celebrities and 20+ NGOs. The launch was covered in top tier media eg: The Sun, The Daily Mirror, The Times, The BBC, The Guardian, The Independent. It reached 22.9 m people on social

Virgin Atlantic
ManFran
Weber Shandwick

We turned Virgin Atlantic’s launch of the first direct flights between Manchester and San Francisco into a cultural meme: ManFran. Influencer content, video and social execution, research and partnerships ensured ManFran trended on Twitter, reached an organic audience of 1.6 million on Facebook/Instagram with positive sentiment, earned blanket media coverage and drove a spike in bookings.

47. France

adidas
#HERETOCREATE
WELLCOM

Amid the media enthusiasm for the World Handball Championship, how is the new shirt produced by adidas for the French team to be given pride of place?
This was our mission. Our creative idea is quite simple,we decided to reversed the roles: it’s up to the opinion leaders to contact us => call to action. Thanks to a mysterious padlocked box sent to influencers we obtained a cascade of results.

BMW
A moto Simone!* (*On your bike!)
WELLCOM

Our mission ? position BMW on lifestyle. We devised communication strategy in line with the new mores, in a new context, with a more feminized audience. Creativity lies in the title of the event which summarizes the message => the idea of a feminized universe in a nostalgic and motorcycle context, of course. An event that allowed to initiate relations with media and lifestyle influencers.

Elior Group
#2024seconds of well-being for Paris 2024
SportMarket

In 2015, Elior Group, the leading catering company in France, became official partner of the Paris bid to host the Olympic & Paralympic Games in 2024. On the theme of sports, nutrition and well-being, the Group called upon its core expertise to engage its 4 million clients during their meal breaks. We launched a campaign to invite people to take at least 2024 seconds per day for their well-being.

Logitech
#Party Up Ultimate Ears
WELLCOM

How can we make a product emerge from one software among many others?
In a saturated world of information, our communication strategy aims at a creative leap and detaches itself from the product to draw attention without going into technical details. We imagine and write a world record. From this idea we unroll the red carpet … and it is a big success !

VINCI Airports
VINCI Airports 2017 Smiling Day

Bringing airports’ staff to meet passengers & facilitating new airports’ integration are the objective of the annual SMILING DAY, involving VINCI Airports’ employees & partners from its 35 airports. 2017 edition was a hit to show the Group’s focus on customer knowledge, as passengers from Cambodia, Chile, Dominican republic, France, Japan & Portugal could interact live with each airport.

48. Spain, Portugal

Conforama
CONFORAMA CREATES CAMITIS

The home retailer tasked the agency to produce an innovative campaign to
increase bedroom sales. The answer: CAMITIS, a 360 degrees project with
instore, online and media relations activities which managed to up sales more
than anticipated while achieving 150 news pieces and massive social media
pick up with a total reach of 95 million and making Conforama the synonym for
a good night’s sleep.

Ferrovial
New Blog Strategy

Since we launched ours the world of blogs has evolved. We needed to update the corporate image and create a blog that reflects the prestige of Ferrovial and the diversity of our company activity. The project is called Brand Journalism. We wanted to tell Ferrovial’s story through both our employees’ eyes and through an outside perspective, using a fresh, personal style.

Forever 21
F21's first store in Portugal
Lift World

Forever 21, the fifth biggest US fashion brand was about to hit the Portuguese market. To manage and promote the Grand Opening we created an integrated communication campaign that resulted in 15,000 visitors, hundreds of social media references to # F21Portugal, millions impressions on and offline and many items out of stock. Portugal became a F21 international case study.

Kellogg Company
Special K Inner Strength Spain

In 2016 Kellogg redefined the positioning of its most sold cereal brand, Special K, to appeal better to modern women, focusing on their “inner strength”. This was brought to life in Spain via an original PR and Digital campaign which engaged influencers to talk about what inner strength means for them and how strong women are perceived. Results: 266 million media and digital impressions.

Uniplaces, Feedzai, Hole19, Science4You, Seedrs, eSolidar
Raising up the new startup stars
Corpcom PR

In 2010 we decided to support Beta-i, an association of entrepreneus. We won and Excellence Award in 2013. Since then we started to support several Portuguese startups such as Uniplaces, Feedzai, Hole19, eSolidar and Seedrs, among others. These were the most relevant companies in the press in 2016 according with Cision.

49. Italy, Malta

Facile.it
Facile goes to school
NOESIS

Companies generally sponsor masters’ grants, but being convinced that tomorrow’s excellence need to be nurtured since the beginning of individuals’ educational path, Facile decided to invest on an instruction level often ignored: the primary school. To highlight the interest in the territory the project began from its district public primary school which had the chanche to set up a new science lab

IKEA ITALY
IKEA hugs Crognaleto

The Corporate Communications team consisted of a Country Communicaton Manager, a PR manager with its Deputy, an Internal Comms Manager with 2 specialists, a web designer, a Web and social media leader.

Italia Longeva
Chat Yourself
Burson Marsteller - Young & Rubicam

The challenge was to promote Chat Yourself, the chatbot which collects vital information of Alzheimer’s sufferers and gives them back with push notifications on FB Messenger. We reached consumer/trade media and associations with our PR activities, by raising awareness, responding to a need for patients and market, giving value to social platforms and demonstrating how innovation can help people.

Sanofi
Tech Care

Tech Care is the first Italian bootcamp promoted in 2016 by Sanofi which brought together patients, physicians, nurses, caregivers with startuppers and innovators with the aim of finding hi-tech solutions to the daily challenges of people with MS. The winning idea of the second edition (May 2017) was SMile: an app to help people with multiple sclerosis to do sport and physical activities adapted t

Scuola teatro Mitzi Amoroso
Mitzi and her kids

After a period of depression the 82 yrs old composer Mitzi Amoroso put together a company made by 14 kids with whom she brought on stage a musical completely sung and performed live by the little cast, with the aim to collect funds to help people with psychologic diseases. It turned out into one of the main successes of the 2016 Italian acting season, 554 PR stories and a movie now under shooting.

50. Germany, Switzerland, Austria

Bolton Austria
Borotalco’s Stop the Stink Hotline
Ketchum Publico

We helped Borotalco, a deodorant, become the talk of Austria this summer by creating a whistleblower hotline – a sensitive way to let people know anonymously that they stink. Most Austrians feel awkward around stinky friends, a problem that heats up in summer. Our two-week hotline worked: Borotalco sent “odor-aid” kits to offenders, increasing brand awareness with 1 million+ impressions

Ernst & Young
Substance sells - How Ernst & Young’s anti-corruption taskforce became thought leader without bullshit bingo
komm.passion

EY’s Fraud Investigation & Dispute Services (FIDS) have created a consistent content universe, reaching from sales material over dedicated events up to a specifically created track within one of the most prestigious executive MBA programs in the world.
Substance sells: Top notch services and next generation content marketing has made EY FIDS both thought and market leader in its field.

McCulloch
BATTLE OF MACHINES
KARKALIS COMMUNICATIONS

Communication boost for McCulloch garden power tools: The BATTLE OF MACHINES with former national goal keeper and wrestler Tim “The Machine” Wiese and YouTube car tuning star JP Kraemer combined influencer marketing, social media, PR and events. The Content Marketing campaign generated buzz in the male target audience, with 140 million earned and shared media reach and 6.5 million video views.

Raiffeisen Switzerland, Raiffeisen Forum
Transparent Policy Design Platform

The Raiffeisen Forum is Switzerland’s first permanent meeting place for politics, business and society. Its architectural orientation draws on the metaphor of the theatre. In this innovative political agora, new or further thinking is brought to the political debate and helps shape Switzerland’s political landscape (“policy design”).

Verein Gemeinsam für Van der Bellen
Van der Bellen 2016
Jung von Matt/Donau Werbeagentur

Alexander Van der Bellen ran as independent candidate for the President of Austria. Against the tendency in Europe and America that populism and right-wing parties win, Van der Bellen succeeded with a positive, open and pro-European campaign. Van der Bellen wins on May 22nd with 50.3%, (which was annulled) and wins again even with a higher vote of 53.8% on December 4th, 2016.

51. Belgium, The Netherlands, Luxembourg

bol.com
The Impossible Signing Sessions
LEWIS, DDB

Bol.com brought 8 world-renowned authors back to life for an impossible signing session at the Antwerp Book Fair. With the help of technology, bol.com offered visitors a once in a lifetime experience by giving them a chance to get an autograph that would otherwise be impossible to get. Most astonishing was the signing session of Paul van Ostaijen, a famous Belgian author who died in 1928.

Electronic Arts, Adidas, Microsoft Xbox, Ajax Amsterdam, Bol.com, Voetbalzone, Starcom, The Secret Lab, Store for Brands, 90/24 Sports
FIFA 17 Xperience
Vertigo 6

For the release of FIFA 17 we launched the “FIFA 17 Xperience”: an 11 day launch event in the main highstreet in Amsterdam. In this pop-up experience we invited media, pro-footballers, celebs and consumer to get excited by the new game. The support of Ajax, influencers and social livestreams resulted in an explosion of media output and made FIFA the best selling entertainment product of the year!

SIRE
The Good Life Agency: Who do you do it for?
Bijl PR

There is a trend to show everyone the perfect version of ourselves. Research shows that this makes us unhappy. We struggle with this ratrace for status, having the perfect life. The campaign is a social experiment. First we introduced a new agency: The Good Life agency to see how far people go in their urge for perfection. Then, we reveal the real campaign with the message: Who do you do this for?

The Hague Convention Bureau
The Brand. The Conference. The Hague.
Happy Folk

In 2016 The Hague Convention Bureau launched a new brand identity – in support of its 3-year business strategy to make The Hague one of top 50 international event destinations. The brand strongly focused on showcasing the uniqueness of the city, playing on the fact that The Hague has "The" in its name. The proof of success came as the brand was adopted city-wide to represent The Hague.

Unilever Nederland
Magnum Pyjama Party
Glasnost International

For the introduction of Magnum Pints, its user experience was maximized by organising an exclusive Pyjama Party and sleepover in a luxury hotel in Amsterdam. With a layered media and influencer strategy, the buzz was already growing weeks before the event. Because of the strategic executed brand experience, media and influencer coverage broke national records.

52. Norway, Sweden, Finland, Denmark, Iceland

Alfa Sko
ALFA Footwear - The Explorer
PR-operatørene

The traditional Norwegian shoe fabricant, ALFA, defines their mission to contribute to better hiking experiences. In 2016 they hired one man to walk for one year, in mission to inspire people to an active lifestyle. During “The Explorer” ALFA has experienced an increase in sales by 12%, a 44% growth in number of sales from web shop and has engaged 727% more followers through blog and SoMe.

Merck Norway
PS I Have MS
Burson-Marsteller

Prevented by marketing regulations, B-M turned an MS drug launching campaign into an attitude changing campaign spreading information about MS, fighting myths and stigma, and showing that people are more than their disease.
The campaign “PSIhaveMS” got massive attention in social and traditional medias, putting the disease on the agenda by bringing new perspectives and removing stigmas.

Miltton, RFSU
F*ck like a Finn

Introducing the sexiest country in Europe: Finland. What started as a study into Finnish sexual culture and national psyche, soon turned into condom PR. The campaign film gained a million views before any paid promotion, and was covered by almost all main media in the nation. When you see the nation’s favorite weatherman blow condom balloons on live television, you know your campaign is a turn-on.

NTNU - The Norwegian University of Science and Technology
Through the Galaxy and Beyond

The Norwegian University of Science and Technology (NTNU) decided to host and arrange the world’s most ambitious science festival, Starmus. Strategic goals were to increase brand awareness and increase research communication. The results met the university’s mission to share knowledge at a level we’ve never ever achieved. We successfully branded NTNU and Trondheim as a hot-spot for knowledge.

Plan International
Maternity wear for 12 year olds
hasan communications, hasan & partners, Paola Suhonen, Meeri Koutaniemi, Media agency: Dagmar, The Honey, Makefilms

Every year in developing countries over 7 million children under the age of 18 become mothers. We created a clothing collection that the world should not need: Maternity wear for 12-year olds.

53. Estonia, Lithuania, Latvia

Circle K
How to change one of the most well-known brand? Statoil becomes Circle K.
Hamburg & Partners

How to change the name of one of the most well-known brand in Estonia to an entirely new one that is unknown to local public and is very hard to pronounce, as it contains the letter “C”, which is not officially part of the Estonian alphabet? How can Statoil become Circle K? The most crucial part was to involve the local communities living nearby the stations and to involve the company’s

Coffee People
Introducing coffee farmers to coffee drinkers
Corpore

Coffee People aims to raise awareness about the unfair situation in mass coffee production, where coffee farmers do not receive fair pay nor recognition for their work. In October 2016 we invited the members of Colombian coffee growing tribe to Estonia to give voices and faces to coffee farmers. This triggered a positive chain reaction in sustainable coffee consumption among locals.

Lietuvos festivaliu aljansas
A public initiative “Freedom to Rock’n’Roll”
Fabula Hill+Knowlton Strategies

Lithuanian politics announced intent to ban alcohol sales in mass events (music festivals, art exhibitions, concerts incl.). Music and culture promoters, sports and music celebrities joined #FreedomToRockNRoll initiative to stop illogical bans. Reasoned discussions and peaceful protest-concerts helped to reach goal:proposal to outlaw alcohol sales at mass events withdrawn from the government paper

Rimi Latvia
Looks can be deceiving
Deep White

To reduce the possibility of minors purchasing alcoholic beverages, Rimi started internal campaign “Looks can be deceiving”. Forever busy cashiers were addressed with a friendly solution – approach admitted useful by 95% of all Rimi cashiers. As a result of the campaign, 9 out of 10 cashiers have changed their habits and are now requiring IDs to those purchasing alcohol more often.

SEB
New IT/customer servicing system/internetbank: total change of the wardrobe

After 3 years of working on the new IT system and internetbank, on the 10th February SEB as one of the leading banks in Latvia did the “simultaniouse transplantation ar all organs” by changing 18 systems. Changes were everywhere. It affected both – employees and customers. 4 aspects and 3 stage communication plan and the execution resulted in the expected behaviour from everyone.

54. Poland, Ukraine, Republic of Moldova

1+1 media
Museum of News: anniversary campaign

The 1st Museum of News in Ukraine marked the 20th anniversary of our news service. Project unveiled inner structure of tv news and showed how they changed the country;we explained that our news is the main chronicler of modern history and gave people a chance to touch historic artifacts which previously they could only see on TV, feel real pride for the country. We created over 25 mln contacts

Hope for Mundial Association
5th Football World Cup of Children from Care Homes
FleishmanHillard

Hope for Mundial is the only international reach (Polish origin) NGO that utilizing football to empower kids experiencing social discrimination at the beginning of their lives, holding the most important event for kids from social care facilities.
FH PL felt it right to participate in the project pro-bono, in effect helping gather an audience equal to 50% of the one watching iPhone 7 launch live.

KPMG Poland
Action plan for your dreams

A complex recruitment campaign is targeted at students and graduates. It presents KPMG as a company whose employees are people succeeding in their professional but also full of passions and courage to reach for their dreams. At work and in their private lives they are guided by similar values and goals. KPMG supports them by creating a friendly work environment, where each one can fully develop.

Miratech
Social Video and Song on Promotion of IT Professions

IT sector of Ukraine lacks IT specialists. A group of enthusiasts composed a comic song and filmed a video calling on young people to learn IT skills and come to work in IT companies.
“I would like to get a job position in IT outsourcing”

The Employers of The Republic of Poland
An Illness? I work with it!
Be Communications/United PR

“An Illness? I Work With It!” reached several million people in general public, winning their support for the petition to the decision-makers, urging them to make the subcutaneous therapies for the chronically ill available. The government’s regulation thanks to the campaign made over 150,000 lives better in Poland. Patients received new therapies enabling them to be cured and continue working.

55. Russia, Belarus

Gedeon Richter, Russian Representative Office
Three Russian Capitals Came Together to Defend Women’s Health
CROS

As a leader in women’s health in Russia, Gedeon Richter decided to contribute to building a culture of taking care of reproductive health in Russian women. Its social project “Women’s Health Week” launched in 2016 and resulted in 16% growth in terms of visits to gynecologists, in 2017 came to the three largest Russian cities to attract more attention of women and healthcare professionals.

PayPal
#LessBiased
Grayling

For the first time in Russia, #eCommerceIsLessBiased campaign took a look at local businesses that have expanded sales worldwide; it showed these success stories, presented facts, created inspiring media and gave advise to business owners.

The campaign resulted in 110 articles, over 1,500,000 views of the video and over 300 attendees of the final event.

Polylog Consulting
Eurasian Orthopedic Forum 2017

We created and launched a communication platform so as to fight world’s being in the dark about the Russian orthopedic school and a common misbelief. We named it – Eurasian Orthopedic Forum. It has gathered 3750 participants from 70 countries including CIS, Asia-Pacific, Middle East and EU state. Due to the warm feedback and support EOF will be held regulary – once in 2 years.

Skolkovo Foundation
Open Innovations Startup Tour 2017: Fostering tech entrepreneurs in Russia & CIS
PORTER NOVELLI

The Open Innovations Startup Tour by Skolkovo is the largest project aimed at spotting best startups and sparking tech entrepreneurship locally across Russia&CIS. In 2017, 2899 entries were submitted to a nationwide startup contest, 8035 people attended educational & networking events in 13 cities meeting top mentors & investors. The road show earned 2477 pieces of coverage (20 times over KPI!)

Visa CEMEA
Bringing Financial Literacy to Children in Russia
PBN Hill+Knowlton Strategies

Visa implemented its Financial Literacy Program for Kids in Russia as part of global efforts to educate different age groups on the basics of financial literacy. The program targeted children aged 6-12 and included a number of edutainment tools that helped engage kids and create a genuine interest in learning more about personal finance. The program reached some 2 mln children across Russia.

56. Hungary, Czech Republic, Slovakia, Slovenia

Coca-Cola Hungary
Purpose-Driven Brand: NaturAqua Embraces Premature Babies
Noguchi Porter Novelli

NaturAqua wanted to become the first purpose-driven water brand to differentiate itself from competitors. We identified an underreported but universal issue as a worthy cause: 1 in 10 Hungarian children are born prematurely, with parents feeling traumatized and powerless. To help families, NaturAqua is working with PICs to make them more family-friendly, and educates parents to remove the stigma.

Donath Business & Media
Crisis Poetry

Critique of the project concerned the owner of the 1939 villa to be torn down with a new dwelling to be built instead. A local official suggested to declare the object a cultural monument. In protest, DBM and the client had the villa covered in black cloth with a DBM authored PRovocative poem on it. Subsequent PA and PR efforts brought the ministry to permanently change the status of the house

JCDecaux
"Stop for a story" contest
Uniomedia Communications

„Stop for a story” contest is a B2B campaign – and also became Hungary’s biggest short story contest organised by JCDecaux. In a difficult environment where politics and changing consumer habits cause a fear of loss of market for the whole OOH industry, the market leader in citylights was able to engage consumers – even in a bus stop. Sales figures (up by 10%) prove that the strategy worked.

Magyar Telekom
Become an IT Specialist! – The Challenge
Uniomedia Communications, MEC Hungary

Telekom created „Become an IT Specialist!” program in 2016 and due to its major success, it continued in 2017. The program aimed at creating future IT specialists. To reach GenZ and also their parents we used creative PR tools. This resulted an unexpected number of applications the game, and among Telekom’s many sponsorship activities, this program had by far the strongest impact on the brand.

Mondelez Czech Republic
Milka Countlines - Join the Team
PR. Konektor, Konektor Social, The HIVE

Milka launched a new design of its bars primarily aimed at a very young target group. For communication we chose the natural habitat of millennials – YouTube and its greatest heroes – youtubers. We presented the new bars through funny challenges in which popular youtubers tested the bars. Thanks to our campaign the sales of the bars grew by 54.8 %.

57. The Balkans

CARNet - Croatian Academic and Research Network
e-Schools: Establishing a System for Developing Digitally Mature Schools
Tridea, Demode, Welcome Production

By the 2018 “e-Schools“ pilot project will establish a system for development of digitally mature schools and evaluate the application of ICT in 10% of Croatian schools. It will set foundation for main project that will include over 60% of schools. Due to its pioneer character, overall quality communication of the project to all target groups contributes to smooth implementation and understanding.

Limak Kosovo International Airport
Against All Odds

Against all odds, LKIA has transformed its reputation as a corrupt, state owned enterprise into a trusted privately held international joint venture in just a few short years. Overcoming media skepticism by involving journalists in an unorthodox way, LKIA’s transparency vis-a-vis its rapid growth and evolution into a respectable concern has even made it a “media darling.”

OMV Petrom Romania
VOCATIONAL ROMANIA
Graffiti PR Romania

Romanian vocational education faces a crisis of disconnect from market needs. Employers suffer from lack of qualified craftsmen. Schools lack multiple resources: equipment, high-quality teaching, practical training and students motivation. We created an Intensive Development Program to build the next generation of craftsmen: personal development, technical training, mentoring & practical projects.

PepsiCo West Balkan
Every day tastes better with a smile
Chapter 4 Communication Consulting

This is a story of a global corporate mission, to put a smile on a billion faces, set in motion in the West Balkans. We researched what makes people smile and created a cause campaign around the brand, uniting efforts and combining multiple innovative platforms, with the aim to improve the living and studying conditions of over 8,000 young people in student dorms across Serbia and Bosnia.

UniCredit Bank Romania
The Creative Minds Platform
Graffiti PR

Cultural & Creative Industries are one of Europe’s most rapid growing – but one of Romania’s most undervalued sectors. With a volatile political environment, the 60.000 businesses have their wings broken by lack of financial education& lack of policy support. Can UniCredit Bank contribute to the growth of one of Romania’s most competitive sectors, while leveraging a business opportunity?

58. Greece, Cyprus

AbbVie Greece
"Grip the Pencil" Rheumatoid Arthritis Awareness Campaign
PHOCUS

Patients with Rheumatoid Arthritis often experience difficulties in completing simple tasks, such as gripping a pencil and writing. “Grip the Pencil” campaign utilizes this challenge to inform the public on the importance of early diagnosis and the right specialty to diagnose the disease. Campaign features enabling public participation and digital engagement contributed to the campaign’s success.

AFOI CHAITOGLOU (MACEDONIAN HALVA)
#petaxartaeto
V+O Greece

Ash Monday is a traditional public holiday in Greece which is celebrated with outdoor excursions, the consumption of fasting foods, amongst them the Macedonian Ηalva (sesame fasting dessert) & the widespread custom of flying kites. We used the kite, a traditional symbol, to implement a multi-channel PR campaign strongly linked with our client’s brand, escalated to an emotional CSR activation.

Diageo
Athens Fine Drinking by World Class
VALUECOM

Athens Fine Drinking by World Class ran for the second year shaping the fine drinking culture in the country & establishing the city as a fine drinking destination. Focusing on digital storytelling, influencers’ relations & linking physical to digital, we created an integrated communications plan that combined own social media, paid media, influencers’ relations and pr

MSD
AXIZI - HEART DISEASE AWARENESS NATIONAL CAMPAIGN
H+K STRATEGIES

We successfully implemented for the first time in Greece a national social disease awareness campaign for Diabetes & Dyslipidemia/ High Blood Cholesterol which are considered as key risk factors of the cardio metabolic syndrome. The current status of the economy in Greece which has led to a very high unemployment rate and a sharp rise in employment insecurity resulting in loss of prosperity and po

59. Turkey

AbbVie Turkey
Hepatitis C Myths Go Viral!
Communication Partner

In Turkey hepatitis c is a serious epidemic that affects 600.000 people. Besides being a significant local health issue, myths about the disease and transmission methods are significant causes for stigmatization in Turkish society.

“Hep C Myths Go Viral!” initiative addressed awareness issues, unmet treatment needs and developed holistic solutions that have a positive impact on patients’ lives.

AVON
Breast Cancer Awareness Project

We created a new slogan and a symbol to celebrate 20th anniversary of our Breast Cancer Crusade project, the most extensive and longest-winded women’s health project in Turkey. The bold and colorful pink wig symbol and slogan “We are obsessed with breast cancer” increased recognition of the project; reached out to younger masses; provided hope for women; and contributed our brand reputation.

Kanyon Shopping Center
Tango Nights

The only shopping center in Turkey to host an experiential Tango Night, Kanyon maintains its lead as the provider of innovative events to attract visitors to its award-winning venue. Thousands of participants and spectators enjoyed the event in 2016, no small feat during a year of terrorism and political chaos. So successful, Tango Nights continues for a 4th straight year.

Sabancı
Volunteers Programme

Sabancı Volunteers, the corporate social responsibility program of Sabancı Group is the biggest corporate volunteering program in Turkey. 350 Sabancı Volunteers have run 45 women-centered projects in 11 Sabancı Group companies in two years and supported more than 2000 disadvantaged women. Also, gender equality online training have been delivered to more than 10.000 Sabancı Group employees.

Turk Telekom
Talking Paintings
Effect Burson Marsteller

Talking Paintings is an audio descriptive painting exhibition on the phone, provided by Turk Telekom and Boğaziçi University Assistive Technology and Education Laboratory for Individuals with Visual Disabilities’ (GETEM) collaboration. The audio descriptions of 20 worldwide famous paintings are available in the “Books on the Phone” catalogue for visually impaired art lovers and is free of charge.

Vodafone Turkey Foundation, Habitat Association
Coding Tomorrow

Coding Tomorrow aims to train kids aged between 7-14 in basics of coding and robotics by Vodafone Turkey Foundation in collaboration with Habitat.The goal is to raise a generation which produces technology not only consumes it.The Scratch program, developed by MIT for children, is used for trainings. Afterwards children attend Hackathons to practice their learnings on mbot.

Contact

Any questions? Please contact us:
Anna Augsburger
Team Lead Awards Management
+49 (0)30 8485 90