The European Excellence Awards were created to honour the most outstanding achievements of communications professionals in their field. In addition to this, the Awards also provide an excellent networking forum for all attendees and take a comprehensive look at communications achievements across Europe.

The Awards are part of a global implementation of Excellence Awards, also rolled out in Asia-Pacific and Africa.

The Awards are hosted by Communication Director, the magazine for corporate communications and public relations, which is distributed worldwide with special editions for Europe and Asia-Pacific.

The Excellence Awards are open to public relations, communications, brand building and reputation management professionals from companies, consultancies, associations, institutions, universities and NGOs whose work has displayed exceptional talent and ability.

The early deadline for all applications is 7 September 2017 (midnight CET). Late deadline is 27 September 2017 (midnight CET). Final deadline is 4 October 2017 (midnight CET). Entries in the late deadline period, will be charged 90 Euro extra per entry. Entries in the final deadline period, will be charged 140 Euro extra per entry.

Both the client and the agency can submit campaigns to the competition. All communications, such as the announcement of shortlists and winners, will mention both the client and the agency. The finalists’ project titles, together with the name of the organisation and agency (if applicable), will be documented in brochures, on the website and at the gala.

You may submit your application using our online system
Your completed application must contain the following elements:

  1. General contact details about the entrant(s), the involved organisation and agency (if applicable).
  2. The main details of the project: a) short summary of the project at a maximum length of 400 characters (including spacing and punctuation), b) Time frame of the project, c) Budget in Euro (This is not a mandatory field but it plays a major role in helping the Jury assess your project. The information will not be distributed.), d) Number of employees working on the project.
  3. A project description of no more than 2,000 characters in total (including spacing and punctuation) must be provided, including the following information: a) The initial situation leading to the creation of the project, b) The objective of your campaign, c) The strategy involved in the campaign, d) How the project was implemented, e) The results achieved by the campaign (e.g. sales and awareness increases, media monitoring, click and user rates, benchmarking and KPI results).
  4. Include one picture that best represents your project (for example, the cover of a report, or a picture of your event) which will be used to illustrate your project to the Jury. This picture will be published if your project is shortlisted.
  5. Supporting material illustrating the main points and essence should be carefully selected. You can upload your material online. There is a limit of three supporting documents (one document equals one digital file or one hard copy). Items accepted as supporting material include, for example, planning documents, press releases, press kits, pictures, brochures, Powerpoint presentations of no more than 10 slides, movies of no more than three minutes and any online material or other unique media. You can upload your supporting material using the online system.
    The following file formats are accepted:
    – For pictures: .jpg /.jpeg, .gif, .png. (Ideally in print quality; 300 dpi)
    – For videos/movies: .mov, .flv, .avi, .mpg /.mpeg (no larger than 50 MB, ideally max. duration of 3 minutes), or a link to the website where the video is posted
    – For presentations: .pdf, .ppt (ideally convert .ppt into .pdf format, no larger than 5 MB)
  6. You can specify up to three links to websites, social media platforms, intranet sites or online videos.

By characters, we mean all letters, spaces and punctuation marks. The easiest way to count these is to use the word count function in Microsoft Word, if you have access to it. You’ll find a counter while filling in the application. As all texts are uploaded onto the application intranet, and space is limited, texts will automatically be cut off after 2,000 characters.

You can submit an entry into as many appropriate categories as you like, and you can (although you do not have to) tailor your supporting documents for each category, even if the campaign being entered is the same. You can easily duplicate your filled in submission online by using the “copy button” in the application process.

Please note: the application fee is per project entered and per category.



Any project created or published in between 1 October 2016 and 4 October 2017 may participate in the competition. A large part of the project must have taken place during that time frame, however, it is not necessary for the whole project to have been completely implemented in this period. Projects can also still be ongoing.

If projects started earlier, a significant change must have been implemented within the time frame.

No, the Jury’s Excellence Award for the Best Campaign is not open for submission. The Jury will select the best project or campaign among all entries for this special Jury Award.

Projects taking place between 1 October 2016 and 4 October 2017 will be considered for the Awards if they had their main roll-out and impact during this timeframe. Projects completed before 1 October will not be considered.

You can submit publications in a different language than English to support your application; however we ask that all application material (for example, the application forms and the project description) are submitted in English.

Yes, you are still able to enter the Awards, but financial data helps the Jury members assess the applications properly. All such information is treated with utmost confidentiality, and will never be published or released, should you decide to provide it.

Applications can only be submitted online.

Hard copies can neither be considerd for the voting, nor be sent back.


Every application submitted after the early deadline, between September 8 (00:01 a.m. CET) and September 27 (midnight CET), will be charged a late fee of 90 Euro per project/category.

Every application submitted after the late deadline, between September 28 (00:01 a.m. CET) and October 4 (midnight CET), will be charged a final fee of 140 Euro per project/category.

The application fee applies per project entered and per category. The registration fee depends on the category in which you register your work.

Until 11.59 p.m. CET on 07 September 2017, the first application costs 290 Euro, and each additional application submitted costs 190 Euro (main categories Corporate Media and Tools + National and Regional Campaigns). Each application entered under the main categories Communications, Industries and Institutions, Accomplishment costs 390 Euro, no matter if it is the first or a further application.

Between 08 September (00:01 a.m. CET) and 27 September (midnight CET), which is the late deadline registration period, applications come with an extra charge of 90 Euro each.

Between 28 September (00:01 a.m. CET) and 4 October (midnight CET), which is the final deadline registration period, applications come with an extra charge of 140 Euro each.

You may pay by credit card or invoice. All prices come with VAT.

Please note: Tickets to the Awards gala, where winners will be announced, must be purchased separately.

Entry checks for applications cost 29 Euro. We offer to have your application checked by our team (check of additional material, links, files, complete application form). Please note that we won’t check the content of your application (e.g. correct category, convincing strategy etc). Participants are responsible for their choice of category and the content of their application. The entry check doesn’t guarantee a nomination or winning the Awards.

To finish your application(s), you’ll have to check out through our integrated shop-system. We kindly ask you to pay directly by credit card or to request an invoice. The invoice will automatically be sent to you via email. If paid by credit card, you’ll receive the payment confirmation via email.

Please consider:

Invoices are payable immediately upon issue. Unpaid entries will be excluded from being shortlisted. In case your invoice needs to be changed, please contact the Awards team immediately (


No, you do not. You may register for the awards gala when the shortlist is published.

If a winner does not pick up their trophy at the ceremony, we will send it via mail. Postage will be invoiced to the winner.

The Jury is comprised of more than 30 leading communications professionals from companies, agencies, associations, institutions and universities.

After the final deadline for entries has passed, our Jury will review all submissions and by online voting, determine a shortlist of five projects per category.
The Jury will evaluate the applications in the categories 4-60 on the following criteria:

– Creativity and Innovation

– Strategy

– Implementation

– Results and Impact


The Jury will evaluate the applications in the categories 1-3 on the following criteria:

– Client/ Business/ Team Development

– Strategic Focus

– Impact


Companies or organisations of Jury members may still enter the Awards competition. However, the Jury member is not allowed to take part in the judging process for any category into which their organisation/consultancy has submitted projects.

Unfortunately, due to the high number of entries we receive, we are not able to give individual feedback.


Any questions? Please contact us:
Anna Augsburger
Team Lead Awards Management
+49 (0)30 8485 90