Shortlist 2019

01. Agency of the Year (Small and Mid-Sized)

JIN
JIN is a communications agency specialising in PR & digital influence with offices in London, Paris, Berlin, Hamburg & New York. We believe in tech and in the power of human connections. Our aim is to create strong relationships built on trust between our clients and their audience. The agency offers a hybrid service, combining best-in-class digital PR consultancy, creativity & technology, with in-depth expertise across Tech, Finance, Health, Transport, Construction & Lifestyle.
Madano
Madano helps clients define their strategy and achieve their objectives through insight, creativity and communication. The bigger and more complex the challenge, the more enthusiastically we rise to it. Drawing on a wealth of sector expertise and experience, we deliver robust, thought-provoking work that creates value for businesses and organisations: building brand awareness, managing reputations, helping clients win work, and making change happen.
SiteMedia Consultancy
SiteMedia is the fastest developing PR agency having three consecutive years with more than 50% growth. Now the client portfolio consists of big companies like: Coca-Cola, Microsoft, HP Inc., Lild, Telenor, Nivea, Pfizer, Heineken and others. For the last three years we have not lost any client. For the last 12 months SiteMedia has won 13 awards. Including: -Agency of the Year 2019, Winner, PR Platinum Awards -2019 Top Places to Work in PR -Best in Online Community 2019, Winner, Digital PR Award
Vertigo 6
Vertigo 6 is an award-winning small-sized agency that specialises in entertainment and youth communication. The agency is market leader in the entertainment sector and has branched out to other markets in which brands have a hard time connecting with kids, teens and millennials. Vertigo 6 proudly works for Electronic Arts, Logitech, Astro, Ultimate Ears, Trek, ASUS, Koch Media, SIXT, Ziggo, New Balance, Jagex, ING Bank and many more.
Zandbeek
By pioneering in content marketing and PR, we have grown to be the best-rated marketing agency in the Netherlands. Freedom, responsibility and a strong will to change define the culture of our family business. Maximum involvement is our way of doing business. With strategic prodigies, nimble creatives and involved content makers, we form an energetic and progressive collective. Our motto? 'Always change a winning team', because a pioneer is never done changing and discovering.

02. Agency of the Year (Large)

achtung!
achtung! is the communication agency for the hyper-networked reality. Internationally active, owner-managed and unconventional, achtung! creates remarkable insights, creative ideas, gripping stagings and touching stories to reach and mobilize people for brands. achtung! is today with achtung! Engage, achtung! Mary, achtung! Broadcast and achtung! Experience the most awarded agency in the PR category.
ATREVIA
We are a Global Communication and Strategic Positioning Company, the largest one in Spain. Our own offices in 16 countries and our partners’ network, enables us to offer our customers global coverage. With over 360 professionals, made up of 30 nationalities and multidisciplinary profiles, we provide comprehensive solutions in more than 20 areas of expertise through our Agency, Consultancy and Technology departments.
BCW Global
BCW is a new kind of global communications agency. Pioneering innovators focused on helping clients move, inspire & lead people. The result of a 2018 merger between Cohn & Wolfe & Burson-Marsteller, BCW delivers earned-first, integrated, digital-led communications to create, build & protect brands. In the last year, we have merged European markets, created a new BCW culture & brand proposition while growing revenue & profit to deliver award-winning work.
Hill + Knowlton Strategies
H+K is an international public relations agency with over 80 offices around the world.   We believe that every corporate, brand and client has a public, and today’s public is more powerful than ever before. The public demands truth, transparency and the highest behavioral standards. Because we’re organized along a sector model, our expertise is deep, and our client obsession means we constantly evolve new products and services to help brands and the public communicate. We’re always in beta.
Lansons
Lansons is a leading independent consultancy, specialising in reputation management, corporate, media and political communications. We are a 30-year-old agency with the energy of a start-up. We lead the industry on gender equality, ethical behaviour, giving back, employee ownership and being a fantastic place to work. We are possibly the only truly employee-owned business in the industry with 32 partners, 31% of the agency, owning the whole business.

03. Communications Team of the Year

Boehringer Ingelheim
The law provides us with a challenge - as a pharma company we must not talk about our products. That's why we've made helping patients our mission. We want to make a real difference - by explaining diseases, showing through real examples that life with the disease is possible and worth living, and by being there for users every single day of the year.
Evonik Industries
The Employer Branding Team at Evonik sees itself as a small but sophisticated in-house HR agency. With a mixture of global colleagues, the team is creative, integrative and cross-national. What defines us, is fast processes, trust and mutual inspiration. #EBLove #ItTakesUs #BestTeamEver #TeamworkMakesTheDreamWork
IKEA ITALIA
We Are Social
IKEA Italia Communication team is comprised of 8 professionals with multi-disciplinary complementary competences and a common set of values that secure cohesion and support. These mutual respect enable us to set the bar pretty high when it comes to goals and everyone gives more than his or her best to exceed expectations.
SAP
SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. A global team of communication and HR professionals, disrupting and challenging the status quo, while inspiring and impacting 96,000+ employees, candidates, alumni, customers and thought leaders on HR topics. The core SAP HR Communications team consists of 11 employees, 2 students and an extended communication network.
Sonae
Connecting people and business worldwide is the purpose of the department that coordinates the internal and external communication, manages corporate brand, develops corporate responsibility activities and is responsible for the development of the sustainability strategy and the consolidated reporting at Sonae, a multinational company managing a wide portfolio of companies. Sonae is a long living company with 60 years old with more than 50.000 employees and present in more than 80 countries.
Vodafone Germany
January 2019: The debate on dead spots is spreading. German networks: too bad, too expensive. With 5G, a digital disaster lies ahead. And: Germany's largest takeover of the telecommunications industry in almost 20 years is coming to a halt. The competitors are against the acquisition of Unitymedia. The smallest comms team in the industry has a problem. Or rather: two at once. With minimal resources, it has to master two of the biggest and most controversial media topics of 2019.

04. Transport & Logistics

Gullers Grupp

Yalla! Driver's License

The number of failed driving tests is high in Sweden, especially among the non-swedish speakers. 20% of the tests are taken in Arabic, and a large proportion of test takers are rejected.The Swedish Transport Administration wanted to change this outcome and support Arabic-speaking people in Sweden with the support of a entertaining social information-soap, feautering arabic speaking influencers.
LUIS Technology

Saving lifes made simple

ad publica Public Relations
Death by truck is a sad statistic in Germany: hundreds of pedestrians and cyclists die in accidents caused by turning lorries. Politicians and industry representatives have failed to act, even though a solution is available: A small enterprise has introduced an upgrade compatible with any brand and vehicle type. An innovation that large, established manufacturers are currently not offering!
Neste

No Country For Canyons

Kurio
81% say that the main problem with the roads are potholes. The largest gas station chain in the country wanted to do something about it. To see the real size of the problem, we zoomed in on it. We turned the potholes into canyons, and canyons into travel destinations. We called it “Greetings from Canyons of Finland”. (In a country with no canyons, of course.) The result was a pothole in one!
ROAD TRAFFIC SAFETY DEPARTMENT OF LATVIA

DRIVING? GET OFF THE PHONE!

Deep White
To combat the use of mobile phones while driving, Road Traffic Safety Department launched campaign Driving? Get off the phone! Stressing the danger of using phone behind the wheel, the story was told by zombies – deaf and blind drivers threatening everyone on the road. The campaign was thoroughly discussed in media, amongst employers, families and schools, sparking a real change in attitude.
Wärtsilä

SEA20 / An Oceaninc Awakening

Miltton
Marine technology company Wärtsilä is on its way to connect influential marine cities around the world into a network to transform the shipping industry. Why? Because, it is not a lack of technology that has kept marine from entering the era of connectivity and sustainability; it has been a lack of societal pressure and urban innovative forces. It was time for a wake-up call.

05. Energy

CEZ Bulgaria, CEZ Distribution Bulgaria

Life Birds

Bulgarian Society for the Protection of Birds
The project “Conservation of Endangered Species of Birds by Securing Hazardous Air Pipes in Natura 2000 Protected Areas in Western Bulgaria” is a natural extension of the long-term policy of CEZ for the preservation of environment. It envisages installation of special platforms for safe nesting of birds; replacement of bare wares by isolated ones and installation of insulation caps.
E.ON

#powertothecats

Videoboost
The German energy company, E.ON, chose videoboost to create a video for their external corporate channels. What was special: the company name takes a back-seat to the emotional story and the clever cats, who are shown using smart home products in the background. In the first week alone, “Cat Mansion” had over 14 million clicks on YouTube, with almost 900 comments on Facebook and 4,000 shares.
Essent

DakVrienden: asbestos removal paid by solar energy

Asbestos poses a serious health issue. That’s why all Dutch roofs are legally required to be asbestos-free by 2024. Farmers, who own 8O% of all asbestos roofs, often lack the necessary funds for remediation. Energy company Essent offered to replace asbestos stable roofs with solar panels - for free! The launch exceeded all targets, in PR, in taking ownership, and with a chock-full sales funnel!
LM Wind Power

10 Steps to Becoming a Carbon Neutral Business

Pentia
As a world-leading wind blade supplier, our 102GW installed capacity helps power a cleaner world. But, that doesn't give us a free pass to ignore the emissions from our manufacturing business! LM Wind Power became the first carbon neutral wind business in 2018 to lead the transition. Through our '10 steps' we inspire energy businesses and beyond to take a look in the mirror and go carbon neutral.
Neste

The moment of truth

Cocoa mediaproductions, Miltton, Vizeum Finland
What does it feel like to discuss climate change while hooked up to a lie detector? By taking a stand just weeks before the Finnish parliamentary elections, Neste – a former local oil refiner turned global leader in renewable fuels – managed to not only make an impact on politics and business but position itself on the right side of history.

06. Technology & Consumer Electronics

Geodan

The Meridian

Zandbeek
To lots of professionals location intelligence is an obscure and intangible specialism. Time for Geodan to change that! In 2018 this leading geo-ict company launched a brand new content marketing program. The undisputed hero in this program? The Meridian: a journalistic multimedia platform that explores the endless possibilities of location intelligence.
Microsoft

#SurfaceTheWomen

Kurio
IT industry is far from inclusive and diverse, both of which are core values for Microsoft. So for the International Womens Day, #SurfaceTheWomen was born. A social-first campaign that turned the product name into a call-to-action, and turned the distant giant into a dynamic force for equality – and helped women get the recognition and encouragement they deserve.
No Isolation

Home alone, together

Oseon
Telepresence avatar AV1 by No Isolation helps children with long-term illnesses attend school when they personally can’t. Before AV1 could roll out in Germany, it needed to prove itself in pilot project and overcome widespread privacy concerns. The campaign helped raise the voice of affected families, win political support, ultimately paving the way for ~20 "pilots" in less than a year.
Sonos

Norway's Sexy Beats

PR-operatørene
How could we put Sonos’ brand in a wider context and create publicity beyond their products? Through the right messaging, good press and influencer work, and not least strategic use of local insight, Sonos created great engagement and received wide media attention throughout the country, within a theme slightly outside their business area.
TECHNOSEUM State Museum of Technology

Germany’s next Astronaut

Schleiner + Partner Kommunikation
The TECHNOSEUM is looking for Germany's next Astronaut. This competition documents the courage of a museum to find new ways of communication to get young people excited about technology. It shows that communication does not have to get stuck in exhibition halls. The bright eyes of the applicants underline the deep truth contained in the Claim: "Nothing is more exciting than technology."

07. Chemicals & Industrials

Air Liquide, BP Nederland, Deltalinqs, EBN, Engie, Equinor, GasTerra, Gasunie, Linde, OCI, Port of Rotterdam, Royal Vopak, Shell Netherlands, TAQA, TNO, Uniper

H-vision

Management Producties
The 16 H-vision partners carried out a feasibility study on the use of hydrogen in industry to substantially reduce CO2 emissions. On 2 July 2019, the results were presented at the symposium ‘The start of the hydrogen economy in Rotterdam’, organised in close cooperation with Management Productions. The result: H-vision hydrogen now is considered as a serious option.
Borusan Mannesmann

#PipeAsArt

Huni Creative Studio
As we celebrated our 60th year, we thought about how we could explain the simple-looking world of steel pipe. For underlying our expertise on the sector, we collected more than 100 production sounds from our factories in Turkey. Those sounds were composed by Mercan Dede and served as a video. This project, which we call our employees as artists and thank for their labor, reached 15 million people.
Currenta

CrisisCloud

Atelier für Mediengestaltung
„Mobile first“ was chemistry site operator CURRENTA´s requirement for an all-embracing digitalization of its crisis communication. As a subsidiary of Bayer and Lanxess, CURRENTA communicates chemical accidents for 70 companies with 300 plants The new CrisisCloud accelerates stakeholder dialogue, since the CURRENTA team can work with a smartphone and tablet immediately after the alarm is sounded
Evonik Industries

#EndlichMalEinRichtigerJob

Evonik plays with the influencer cliché: Jodie Calussi and the five gamers from PietSmiet show their fanbase the apprenticeships Evonik offers at their sites with the campaign #EndlichMalEinRichtigerJob. Evonik has thus reached a new dimension in terms of scope and awareness in apprenticeship marketing, differentiating itself from other companies and increasing the commitment of apprentices.
Heraeus Deutschland

Business Building aka Breaking Bad

bewegtbild berlin
Heraeus is looking for innovative product ideas from young potential entrepreneurs in the field of precious metal chemistry. In order to reach the really small & very special target group, a creative 30-second video à la Breaking Bad has been designed & produced. It winkingly adresses chemists, developers & innovators with the main goal: Let the innovative ideas find us! And YEAH it worked!

08. Telecommunications

Magyar Telekom

DroneWatch

Uniomedia Communications
It has always been a struggle to communicate about the developments of Telekom’s rural network. DroneWatch was a project that showcased Telekom’s mission: to make life better for all through digital. The Lifeguards at Hungary’s most popular lake received 3 drones to help save lives. It allowed to introduce 24h surveillance and is being presented at the World Conference on Drowning Prevention.
O2 Czech Republic

Online risks caught “In the web”

FleishmanHillard Prague
Connecting public to the internet also means taking responsibility for its darker corners. Especially for the most vulnerable – our children. Thanks to our strong commitment, we have not only triggered a nationwide debate on sexual cyberattacks, initiated the creation of popular TV documentary, but what is more important, managed to decrease real cyberaggression rates in Czechia.
T-Mobile Netherlands

Promises made a merger go through: T-Mobile & Tele2

Bijl PR
In October 2018 T-Mobile & Tele2 launched a campaign called Promises, created by Bijl PR in close cooperation with the Corporate Comms department of T-Mobile & supported by regulatory & public affairs department of T-Mobile Netherlands. The Promises campaign aimed to show the benefits of the intended merger of T-Mobile & Tele2 towards politicians, influencers, media and the general public.
Vodafone Turkey Vodafone Plaza

Video News Releases

As the consumer behaviour on consuming news is changing & video news consumption has been on the rise, As Vodafone Turkey Corporate Communication Team we started focusing on video news contents to widen our messages to social media” by positioning our brand as the publisher. As a result, we started to focus on “Video News Releases(VNR)” as one of the corporate communication tool & created digital
VodafoneZiggo

Ziggo F1 Live

VodafoneZiggo has a purpose in the Netherlands to deliver the best content and viewing experience for their customers. We are the exclusive broadcaster of Formula 1 in The Netherlands where Max Verstappen is our national hero. We combined those ingredients into an unique event: Ziggo F1 Live. A Formula 1 Live viewing for 10.000 customers in 'our' live venue the Ziggo Dome during the GP of Austria.

09. Finance

Banca Comerciala Romana

Largest financial literacy lesson in the world

Conan PR
Romanian Commercial Bank wanted to make Romanian people aware of the importance of improving their financial education (Romania is now the last in EU statistics) and organized on the 31st of October on International Savings Day, the largest financial literacy lesson in multiple venues, when 13230 young people from 59 venues participated simultaneously to a 1-hour financial literacy workshop.
Fiducia & GAD IT

FINTROPOLIS | Werk.Stadt der Zukunft

Kruger Media
Hardly any sector is as strongly influenced by digitisation as the banking industry. To create a joint awareness of tomorrow's trends for its customers, FINTROPOLIS was initiated by Fiducia & GAD IT AG – IT service provider within the cooperative financial groups. The two-day future congress took place in October 2018 in Berlin to discuss the topics of living, working and banking in the future.
NN Group

Why I Matter

VIRTUE Western Europe
‘Why I Matter’ was designed as a secret project to help people realise how much they matter to their loved ones. We did this through the words of their loved ones, providing indisputable reasons why they matter. This film touched people deeply, sparking a spirited conversation about who and what matters most. In this way we brought NN Group’s brand essence ‘You matter’ to life.
PLAN-B, Vipps, Vizeum Norge

Donate a Difference with Vipps

Is it possible to combine social responsibility and business? In the campaign "Donate a Difference with Vipps" we set out to collect money for the Foundation Petter Uteligger as well as make people aware, prefer and associate Vipps with donations. This turned out to be a very cost-efficient campaign with a high level of commitment. By far the best results Vipps has ever measured in a campaign
Volkswagen Financial Services | Fleet

Monsters

Graymatter
“Is your fleet giving you nightmares?” Then talk to VWFS | Fleet for peace of mind and sweet dreams. It’s not what you’d expect from the UK’s second largest fleet provider – but that was the point. ‘Monsters’ disrupted the sector by selling the problem to be solved, not the product, and achieved a healthy ROI of 511% in the process.

10. Health & Pharma

Bayer

Rennie organises the newsfeed

Buddybrand
We want to position Rennie as THE remedy against heartburn. Stress, one of the main causes of heartburn, and something very relatable to a wide array of people on social media, we decided to add to the dialogue. We monitored daily headlines and hyperlocal news relating to frustration, heartburn, stress etc. adding our own tagline, "IT MAKES YOU SICK!" as well as the hashtag, #TimeForRennie
Biogen Italia

IO NON SCLERO

Edelman
IO NON SCLERO is an insights-driven project that gives voice to people living with multiple sclerosis through online and offline activities. From the very onset, real stories were placed at the front and center of it. Now it is a point of reference for Italian MS community, continually evolving with its needs. Developed by Biogen and Onda, in collaboration with AISM with the patronage of SIN
Gedeon Richter, Russian Representative Office

Women's Health Week.The 1st Patient of Hermitage

CROS
Gedeon Richter has been organizing social project "Women's Health Week", motivating women to have regular gynecologist checkups. Audience of the project has already reached 20 mn people. It has become the largest social project in Russia, aimed at discussion of such a sensitive matter as women’s reproductive health. It allowed GR to stress its leadership in the care about women’s health.
Klinikum Dortmund

Smells like team spirit

Smells like team spirit: Klinikum Dortmund uses disinfectants as a "perfume" of medicine and care and advertises photos for the "fragrance of our work" with original employee photos.
Reteaua de sanatate REGINA MARIA

Internet's Residency Exam

McCann PR, McCann Romania
In an effort to combat a real national habit, REGINA MARIA chose to draw the attention to some worrying statistics: 3 out of 4 Romanians self-diagnose, 1 out of 7 medicate their children alone and 7 out of 10 don’t see a doctor. We aimed to educate and encourage a preventive health behavior, proving a doctor’s education and experience cannot, under no circumstance, be replaced by online search.

11. Fashion & Beauty

DOUGLAS

#FORWARDBEAUTYChallenge

19:13
19:13 supports Douglas by developing and implementing the #FORWARDBEAUTYChallenge - a startup contest aimed at discovering the most innovative beauty products,tech brands and retail technologies. In order to optimally leverage the contest for Douglas public profile, we developed a comprehensive content ecosystem covering all aspects of the #FORWARDBEAUTYChallenge.
Prada

SHAPING A SUSTAINABLE DIGITAL FUTURE

Omnicom Public Relations Group
As one of the world most relevant luxury brand able to influence the opinion leaders and according to its innovative and creative reputation, Prada Group creates a new mission: sensitize the stakeholders and all the world population about sustainability and digitalization, related to the impact on the society growth, actively involving the new generation as the true actors of the planet future.
Verbraucherzentrale Hamburg e.V.

Equalicare

Serviceplan Group
Serviceplan and the Verbraucherzentrale are fighting on the internet against Pink Tax, the women's tax on cosmetic products. Their sharpest weapon: a body lotion. Deep Care/Smooth Sensation is the first lotion to combine men's and women's products in a single tube – including a 40% price difference between front and back. The net says, "How absurd is that?" Absurd yes, but still commonplace.

12. Retail

Adidas

We Create History

Jung Relations
On international women’s day the Swedish women’s national team jersey was launched. For the first time ever, the numbers on the back of the jersey was used as a canvas to inspire young football playing girls. The generic numbers on the jersey were swapped for new ones featuring the faces of 50 hand-picked Swedish female role models. The campaign resulted in their best-selling jersey ever.
Hakle

Toilet paper donation for the Queen

Jeschenko MedienAgentur Köln
"With a hard Brexit, English toilet paper supplies will probably last for just one day”, so British politician and Europe expert Denis MacShane. (quotation Spiegel Online) The Jeschenko media agency initiates within few hours for the client and toilet paper manufacturer Hakle a spontaneous assistance supply dream soft toilet paper with the core message "Keep Calm and Call Hakle!"
IKEA ITALIA

#DoItAtYourHome

In Italy, there's a homophobic expression that labels LGBT+ people as out of place, just for being themselves in public:“do it at your home”. For IDAHOBIT we turned this offence into a celebration of everyone’s right to feel at home everywhere. Because home is wherever we are. The message spread fast in every channel reaching 20 mln people, becoming the best performing content on our IG ever.
KFC

RANDOM

Golin Romania, McCann Romania
To promote “RANDOM” bundle-pack for the 6th year, we needed to reconquer the target’s attention. The offer enabled consumers to fix their cravings without the pressure of making a choice. We created a world where all decisions were taken by an AI. Even influencers were controlled by it. PR amplification sparked conversations about KFC’s values: staying true to yourself & own your choices.
LIDL

VEGGIE REVOLUTION 2019

MARCO de Comunicación
10% of the Spanish population is already veggie. There was a clear window of opportunity to position Lidl as a pioneer in the sale of veggie and innovative products through the launch of the first vegetable yogurts and the first vegan potato tortilla in the Spanish market. MARCO designed and implemented a two-phase campaign for Lidl to conquer the veggie market in Spain.

13. Sports & Lifestyle

Adidas

We Create History

Jung Relations
On international women’s day the Swedish women’s national team jersey was launched. For the first time ever, the numbers on the back of the jersey was used as a canvas to inspire young football playing girls. The generic numbers on the jersey were swapped for new ones featuring the faces of 50 hand-picked Swedish female role models. The campaign resulted in their best-selling jersey ever.
Björklöven

True Colours Friendship Project

Punkt PR
A much-loved ice hockey club with a brand damaged by disreputable headlines and failures. Björklöven's vision to become Sweden's most respected ice hockey association means its reputation needs to be rebuilt. The project aims at inspiring young people to become better friends with the club's star players as educational leaders. It is now recognised as a leading example among sports associations.
energiedirect.nl

Romario

Triple Double
Energiedirect.nl stepped down as main sponsor of PSV after 3 seasons, subsequently continuing as back sponsor. How do you safeguard the loyalty when making the transition and how do you go out with a bang so that you reach the whole of the football-loving Netherlands? We brought Romario to the Netherlands as Carnival King during the Eindhoven parade. It was our most successful activation ever.
Gazprom

Football for Friendship

AGT Communications Agency
Young athletes from 211 countries and regions of Europe, Asia, Africa, North and South Americas, Australia, Oceania are united in the 32 International Teams of Friendship. Children, aged 12, speaking different languages, of different nationalities, gender, and physical abilities learn to play and win together on the same team, respect each other and be real friends.
Procter&Gamble

Head & Shoulders #HAIRomaniaSTYLE

Graffiti PR, MediaCom Romania
Football is the king sport in Romania: 60% of Romanians don’t miss their favorite team’s match. But as much as they love the game, they also love to criticize players, coaches and teams. The reasons? The lack of results, scandals and low investments. Head & Shoulders became the first hair care brand stepping into the local football territory and replaced negative reactions with proofs of support.
VodafoneZiggo

Ziggo F1 Live

VodafoneZiggo has a purpose in the Netherlands to deliver the best content and viewing experience for their customers. We are the exclusive broadcaster of Formula 1 in The Netherlands where Max Verstappen is our national hero. We combined those ingredients into an unique event: Ziggo F1 Live. A Formula 1 Live viewing for 10.000 customers in 'our' live venue the Ziggo Dome during the GP of Austria.

14. Entertainment & Culture

Akbank

The Jazz State of the City

TBWA İstanbul
It has been targeted to continue to own the jazz music festival of Akbank with the slogan “The Jazz State of the City” when announcing the 28th Akbank Jazz Festival.
BBC Studios

BBC Brit: Top Gear launch 2019 Norway

PR-operatørene
A multi-channel strategy, from traditional PR activities to a huge snow sculpture of The Stig and partnerships with Youtubers competing in a thrilling karting race, secured a total reach of 2.5 million for Top Gear in Norway. Repeated mentions of the channel and TX time of Top Gear across media and social channels resulted in a 61% increase in viewers and 99% increase in market share for BBC Brit.
HBO EUROPE

Game of Subs - subscriber recruitment for the most pirated TV show ever

Konektor Social
Westeros in the Game of Thrones awaited its last battle, and so did HBO and HBO GO. Thanks to our smart use of public space, direct TV broadcast and working with local context we explained to Czechs that it makes sense to pay for quality TV. We surpassed the strict KPIs for new subscribers by 31 % and the weeks of the campaign the platform received a 15 times higher annual growth in user numbers.
Liseberg

Halloween at Liseberg

Welcom
Halloween at Liseberg has only been open for three years and awareness is low. Based on insights that horror thrives on censorship and that modern media thrives on clicks, we decided to create a PR-driven campaign to attract viewings, distribution and publication amongst young adults, horror-movie enthusiasts and editors. Result: PR value of 2 300 000 Euros, footfall +128%, turnover +138%.
Sony Pictures Television

AXN The Brave

Oxygen Public Relations
Action movies fans were invited to test their bravery in the challenge launched by AXN when the TV series “The Brave” was first broadcasted in Romania. The communication campaign around THE BRAVE focused on promoting the new TV series, but also to attract an younger audience for the network, by searching for the local heroes, our own The Brave.

15. Science & Education

Academy

Get yourself a new career

Nucleus
Studies show that many Norwegians regret their career choice. Academy offers a study program which makes it easier to switch to a relevant job. We did PR and created two short films addressing the feeling of being stuck in a dead-end job and got an immediate response. 2000 people applied for a course that admitted 15 students. The program was so popular it sold out two months before deadline
DSM

150 years of biotechnology innovations

Microbes can solve the world’s biggest issues, such as climate change, resource scarcity, circularity and healthy food for the growing population. Marking 150 years of biotechnology, DSM campaigns for the benefits of using ‘nature’s toolbox’ for societal solutions, and launches a unique microbes experience for scholars, students and the public: : >10k visits, 955k online reach, 66k video views.
ETH Zurich - The Swiss Federal Institute of Technology

RETHINKING DESIGN - Zurich Exhibition at the 2019 World Economic Forum in Davos

In a 3-day exhibition during the 2019 World Economic Forum’s Annual Meeting in Davos, ETH Zurich educated more than 2000 world leaders, decision-makers, and school children on the interface between science and design. The “RETHINKING DESIGN” exhibition and event program showed how design-thinking shapes scientific research and advances new technologies from medical therapies to ice-skating robots.
Federal Ministry of Education and Research

Ocean Plastics Lab

familie redlich
The international touring exhibition communicates the problem of plastic pollution in the sea – concisely, accessibly and in the middle of the city. Overseas containers transport scientific findings and collaborative efforts towards solutions. Passers-by immerse themselves in the research, experience the magnitude and impact of the problem as well as the necessity of developing solutions.
TECHNOSEUM State Museum of Technology

Germany’s next Astronaut

Schleiner + Partner Kommunikation
The TECHNOSEUM is looking for Germany's next Astronaut. This competition documents the courage of a museum to find new ways of communication to get young people excited about technology. It shows that communication does not have to get stuck in exhibition halls. The bright eyes of the applicants underline the deep truth contained in the Claim: "Nothing is more exciting than technology."

16. Travel & Tourism

Austrian National Tourist Office

Gemeinsam ankommen / Arriving together

The campaign tells the story of the target group ‚Family‘ who, while spending a holiday draws together again. A holiday in Austria offers them the fulfilment of their yearning for connectedness with their beloved ones. The film counts among the most successful tourism promotion films of the Austrian National Tourist Office in the past few years.
Business Finland, Visit Finland

Rent a Finn

According to the UN, Finland is the happiest country in the world. To become as happy as a Finn, you can rent one and learn how. The idea was to tease, get people to talk and share the idea in social media. The campaign reached 149 countries, the campaign reach raised as high as 1,3666 billion - 98,5% coming from earned media and PR value reached € 34 175 321 , number of media hits 3184 Jan-June.
Finnair

PUSH FOR CHANGE

Miltton
Airlines + climate change = mission impossible? Finnair stuck their neck out to create a customer-centric compensation initiative, “Push for Change”. The launch reached all of Finland, and travelers embraced the opportunity. Awareness rose to 73% & consideration to 28%. In August, Finnair flew the world’s first consumer-funded biofuel flight – proving that a more sustainable way of flying exists.
Tourism Ireland

Glass of Thrones

Publicis•Poke
How do you get fanatical Game of Thrones fans to channel the same excitement into where it was filmed? Most didn’t know Northern Ireland was home to their favourite show so we created a destination to visit by constructing a stained-glass window trail. Harnessing NI’s craft heritage, we analysed a decade’s worth of data, then depicted the show’s most iconic moments, cementing NI as GoT Territory.
Visit Faroe Islands

Closed for Maintenance, Open for Voluntourism

Some locations in the Faroe Islands have felt the effects of an increase in tourism and need a little tender loving care. We invited 100 tourists from 25 countries to help villagers and farmers preserve 10 popular tourist sites, creating walking paths in well-trodden areas, constructing viewpoints that help preserve nature and protect birdlife, and erecting signs that help with wayfinding.

17. Food & Beverage

Arla

SMÖR

Jung Relations
Butter sales were dropping and Arla had to remind people that a little butter is the inexpensive and easy way to great food. So, we created the SMÖR (”butter”) concept: A gourmet restaurant in a kiosk, serving buttery fine dining dishes at the price of a pizza slice.The result? Visitors flocked to SMÖR, social media was boiling with great reviews – and Svenskt Smör grew in sales and penetration.
Coca-Cola Norway

Coca-Cola joins the fast

Trigger Oslo
Every year around 200000 Muslims celebrate Ramadan in Norway. For the first time Coca-Cola joined the fast, contributed to a greater understanding, involved muslims in the communication and removed temptations from their ads as part of a four phased cohesive and aligned campaign effort with the objective to reduce prejudice. Results? Massive attention and 23% rise in «company I trust» score.
Grimbergen

A new microbrewery for Grimbergen

Smarts
For the announcement of a major milestone for Grimbergen beer, Smarts developed a news story that went viral, securing more than 1,000 pieces of coverage globally from Buzzfeed to CNN.
HEINEKEN Hungária

HEINEKEN presents: When rockstars meet the Police

Uniomedia Communications
Hungarians are in the top 3% of the world in alcohol consumption. Heineken Hungary has been active for years to prevent drunk driving. This year they decided to make a breakthrough and do something big. They teamed up with the National Police and a popular rock band and created the most stunning gig and music video of the year. In May-June 2019 there was a 9% decrease in drunk driving accidents!
THE MACALLAN

Distilling Scotland

MASTER FOR YOU AGENCY
The Macallan and the Roca brothers embarked on a new challenge: exploring Scotland, a country of great untapped cuisine. Their idea was to invite people during this exploratory to discover its food. A wealth of content about this year-long exploratory journey was created: Digital capsules; a documentary to be screened at international festivals, TV and airlines, a travel book and much more.

18. Sustainability & Environment

ACCIONA

Acciona's new electric bike sharing service

In October 2018, ACCIONA launched a new electric bike sharing service, powered 100% with renewable energy, to reduce the carbon emissions of city transport. We designed a multi-media communications campaign to give visibility to the new service in six cities in Spain and Portugal. In just 11 months, the campaign won 600 earned media impacts, as well as thousands of followers on social media.
Covestro Deutschland, Evonik Industries, UNITECH international

Carbon Footprint Challenge - #PassionForThePlanet

Innovation against climate change - Students from 56 countries participate with more than 350 ideas in the Open Innovation Competition Carbon Footprint Challenge, initiated by the UNITECH network and the companies Bühler, Covestro, Evonik and Oracle. They support the participants both ideally and financially and enrich their Purpose with EB and CSR elements in the direction of corporate courage.
Doconomy

DO Black: The Carbon Limit Credit Card

Hill+Knowlton Strategies, RBK Communication
“DO Black – the carbon emission limit credit card” is a radical new tool and innovative solution addressing the climate crisis. It’s the first card with a CO2-emission limit, stopping you from overspending, not based on available funds but on the impact caused by your consumption. The technology blocks transactions exceeding the CO2 limit, disables the credit card and notifies the cardholder.
Union of the Electricity Industry - Eurelectric aisbl

Leading the Charge

‘Leading the Charge’ explores how Europe’s power industry accelerates its march towards clean and sustainable energy. Produced by the BBC StoryWorks, the series examines how to decarbonise electricity and use clean power for a net zero emissions continent, through the eyes of those leading the charge. In a clear narrative, it shares stories of innovation, reinvention and leadership.
Volvo Construction Equipment

Saving Invaluable Land: Megaproject Listing

OTW
Volvo CE is in the middle of a paradigm shift as the construction industry is facing new challenges connected to sustainability. As part of the Volvo Group, the brand takes sustainability seriously. The embankments and long-term disaster relief in Sundarbans are a great example of how engineering and construction equipment can be used to face the future challenge of rising sea levels.

19. Government Agencies & Parties

Chancellery of the Prime Minister of Belgium

Belgium Uniquely Phenomenal

Challenge: Repair the image of Belgium after the terror attacks in 2016. Idea: Belgium Uniquely Phenomenal. A 360-degree marketing campaign led by a PR program and brought to life in a way only a Belgian could do. Results: Visitor decline of -4% in 2016 reversed, and arrivals increased by +5,6% in 2017 and +7,3% 2018 resulting in positive awareness and strong engagement.
European Parliament Liaison Office in Lithuania

EP election campaign “Don't be a couch potato”

Fabula Hill&Knowlton Strategies
The European Elections 2019 campaign “Don’t be a couch potato” aimed at increasing youth participation in EP elections. By applying complex set of content formats and channels campaign engaged with the audiences in their well-perceived tone of voice rather than institutional tone. This resulted in record voter turnout in all target groups of the campaign.
Federal Ministry of Education and Research

Ocean Plastics Lab

familie redlich
The international touring exhibition communicates the problem of plastic pollution in the sea – concisely, accessibly and in the middle of the city. Overseas containers transport scientific findings and collaborative efforts towards solutions. Passers-by immerse themselves in the research, experience the magnitude and impact of the problem as well as the necessity of developing solutions.
The Motor Insurers’ Bureau of Latvia

3 steps to safe roads in Latvia

A.W.Olsen & Partners
Road safety is a complex topic. For the cars owners and drivers there is a number of roles and optional activities. Considering the general level of audience skepticism towards these aspects, we looked for innovative solutions of attention attraction, explanation and persuasion. Developing the 3-stage campaign with usage of design thinking we’ve made a big step to roads safety in Latvia.
The Norwegian Directorate for Civil Protection

72 Hours

Geelmuyden Kiese
The Norwegian Directorate for Civil Protection needed to communicate that each and every one should plan to be able to survive for three days if a crisis occurs. But how could we communicate this, without creating unnecessary fear? To do this, we developed "72 hours", with a podcast series as a hub. As a result of the campaign, 78 % of the population are now aware of the authorities'

20. NGOs & Associations

Ayuda en Acción

The first hotline for #FirstWorldProblems

ATREVIA
ATREVIA created for Ayuda en Acción the first hotline for #FirstWorldProblems, a revolutionary initiative for an NGO. It was attended by freestyle rap star Arkano, who improvised rhymes to help solve the problems shared by Twitter community using the HT, always with empathy and humour; and also by the CM team, using GIFs and memes. We reached an audience around 30 million people in just 3 days.
Laut gegen Nazis e.V.

#unfollowme: The Hashtag against hate.

Bleech, Blogfoster, EASYdoesit, Heimat Berlin, Mokoh Music, Wall, intermate, achtung!
Hate Speech. In 2018, when hate is at its highest on social media, German influencers send out a signal. They sacrifice their most important currency: their followers. The social web is inspired and within just a few days countless posts are published with the hashtag #unfollowme. The response: The influencers lose tens of thousands of followers – but they gain three times as many new ones.
Make a Wish Foundation Greece

The Wish Star School National Campaign

HILL AND KNOWLTON STRATEGIES
The wish star program is Make a Wish Foundation’s largest local fundraising initiative, as well as the single biggest national activity in Greece led by an NGO. Through an impactful digital activation with celebrity engagement, You Tube creator involvement and the true wish of a child at the heart of the idea we managed to engage students from all over Greece leading to a wish star sales record.
Sea-Watch e.V.

LIFEBOAT - The Experiment

MEDIAPLUS, Plan.Net Campaign Munich, SERVICEPLAN GERMANY, achtung!, nhbNEXT
„LIFEBOAT - The Experiment“ is a game changer for a NGO reaching out for global awareness and regaining media coverage. Based on real stories of 5 refugees a simulation let 40 Germans experience emotions of stress and anxiety. Their experiences are somewhat similar but only a fragment of what it really feels like to cross the sea. By spreading a documentary-short a mindshift sparks in society.
Trygg Trafikk

Some battles are worth fighting

Nucleus
Some battles are worth fighting reflects parents’ daily struggles using recognition, humour and emotions to influence them to secure their children safely in the car. The insight-based multichannel strategy revolved around one long film became a national viral phenomenon, a PR success and changed target audience knowledge and behavior from one year to another.

21. Multi-Channel Communications

Advance / Affinity Petcare

Pet Talks

Arena Media
Advance is a high end pet food brand that had been mostly relying on veterinarians to inform it’s clients about the science of pet care. In 2018, they decided it was time to get closer to their consumers so they could directly empower them through the dissemination knowledge based on valuable scientific information. They did this by getting inspiration from TED TALKS and we created PET TALKS.
Coca-Cola Norway

Coca-Cola joins the fast

Trigger Oslo
Every year around 200000 Muslims celebrate Ramadan in Norway. For the first time Coca-Cola joined the fast, contributed to a greater understanding, involved muslims in the communication and removed temptations from their ads as part of a four phased cohesive and aligned campaign effort with the objective to reduce prejudice. Results? Massive attention and 23% rise in «company I trust» score.
European Commission

EUandME

KOMMITMENT
From energetic entrepreneurs to protectors of the planet, the #EUandME campaign reached out to young people in all EU member states to highlight how the EU can help them unlock their potential and ignite their passion. We reached out through a series of short films directed by renowned European directors, through competitions, social media, festivals, partnerships, a dedicated website and more!
The Norwegian Directorate for Civil Protection

72 Hours

Geelmuyden Kiese
The Norwegian Directorate for Civil Protection needed to communicate that each and every one should plan to be able to survive for three days if a crisis occurs. But how could we communicate this, without creating unnecessary fear? To do this, we developed "72 hours", with a podcast series as a hub. As a result of the campaign, 78 % of the population are now aware of the authorities' advice.
Trygg Trafikk

Some battles are worth fighting

Nucleus
Some battles are worth fighting reflects parents’ daily struggles using recognition, humour and emotions to influence them to secure their children safely in the car. The insight-based multichannel strategy revolved around one long film became a national viral phenomenon, a PR success and changed target audience knowledge and behavior from one year to another.

22. Viral Communications

FEVE (European Container Glass Federation)

Checkouts of Thanks by Friends of Glass

Weber Shandwick Brussels
Conversation about packaging waste usually flows back to one place: the ocean. We had a huge opportunity to position glass as the ocean-friendly choice via bespoke pop-up checkouts, triggering a message of thanks from on-screen dolphins when shoppers bought glass. The surprised reactions were captured on video (9M views), while brand impact studies confirm a 5-6% uplift in intentions to buy glass.
IKEA ITALIA

#DoItAtYourHome

In Italy, there's a homophobic expression that labels LGBT+ people as out of place, just for being themselves in public:“do it at your home”. For IDAHOBIT we turned this offence into a celebration of everyone’s right to feel at home everywhere. Because home is wherever we are. The message spread fast in every channel reaching 20 mln people, becoming the best performing content on our IG ever.
Klarna

Get Smoooth with Smoooth Dogg

Marcommit
Klarna joined forces with rapper and pop icon Snoop Dogg to boost brand awareness on both a global and a local scale. Snoop Dogg changed his name to Smoooth Dogg and became a shareholder. By using an effective video campaign, embracing Snoop's fame, no one could miss the news. Snoop became an ambassador of Smoooth payments. His coronation videos went viral and were viewed by over18 million.
momondo

The World Piece

In 2019, travel search site momondo asked people from all over the world to commit to bringing the world together by receiving connecting tattoos. 61 diverse individuals offered their skin as a canvas, then stood together to create a unique piece of art: The World Piece. A film following their experience has over +94m views and 14,000 people entered a competition to become part of The World Piece.
Robert Bosch

#LikeABosch

The heart of the campaign is a rap video, an adaption of the viral hit from The Lonely Island. The video shows a walk through the daily routine of an average guy, who is always on top of things, thanks to connected solutions from Bosch and therefore lives #LikeABosch. In 4 weeks it gained over 42 million views on Social Media – still counting.

23. Change Communications

1+1 media

#forgetaboutage

70% of Ukrainians believe that person’s advanced age prevents them from being successful, whilst every 2 doesn’t believe in oneself. 1+1 media decided to change these attitudes and break down stereotypes. Due to special projects with TV,a internship for 50+ candidates, motivation stories, 11 mln people have become convinced: it`s time to #forgetaboutage, because age is no barrier to success
HB Reavis

#novyofis: not only moving to new office

In HB Reavis, we design workspaces that enhance people’s productivity and well-being. We took our own relocation as an experiment to try and improve the services we normally provide to our clients and even help to create new products. And to turn our own employees into ambassadors and marketers of our own strategy. We engaged employees (400+) into the relocation process and change their behaviour.
Lausanne University Hospital / Centre hospitalier universitaire vaudois

Prevent sexism and harassment in a hospital

In order to better detect and prevent sexism and sexual harassment, especially when targeted at medical students and young professionals still in training, the Lausanne University Hospital (CHUV) has launched an internal campaign. A helpline named "Antenne CLASH" has been created and strong messages with the hashtag "Zero Tolerance" have been highlighted on intranet, posters and brochures.
PricewaterhouseCoopers

Compensation 4.0: advertising change communication

Farner Consulting
With “Compensation 4.0” PwC Switzerland set a new global industry benchmark for compensation and recognition. Being radically harmonised and touching very sensitive topics, the project was probably the most demanding change in the firm’s recent history. PwC Switzerland applied a highly integrated, bold and effective communication and change approach to ensure leadership and employee buy-in.
Wintershall Dea

Minds of Engineers – Pioneers at Heart

Jung von Matt brand identity, navos - Public Dialogue Consultants
Two traditional German companies merge, creating Wintershall Dea: Europe's leading independent gas and oil company. But how do you get the employees to embrace this? How can engineers and technicians not only be informed, but also inspired and motivated? Through a communication strategy that integrates and emotionalizes, that appeals equally to minds and hearts.

24. Internal Communications

COSMOTE MOBILE TELECOMMUNICATIONS

Zeroplastic

COSMOTE joins the global movement towards the limitation of plastic waste by taking measures for the reduction of single use plastics and, thus, drastically reducing plastic waste generation. #ZEROPLASTIC’s project goal is to fully ban plastic bags and plastic cups and to reduce plastic bottles by 50% at the premises and stores by the end of 2019.
Honeywell International

Culture of Speed

Parachute Animations Studio
The Honeywell Culture of Speed is an innovative, disruptive campaign using a brand-new media, a computer video game, to improve employees’ understanding of a critical business concept while taking part in a friendly competition. Accessed more than 60000 times (238% of the workforce), the game was beaten by over 2000 employees (14%) out of which 78% decided to appear on the leaderboard.
Klinikum Dortmund

Flu - Touchdown!

Klinikum Dortmund moves employees, e.g. by fictitious flight attendants of flu airline for vaccination.The budget of the whole action was extremely low. Thanks to the flu campaign, the number of vaccinated employees increased by 175%. - Much more than expected.
Siemens

Coffee Mug - changing internal communications

Coffee Mug is a personalized news digest that uses intelligent algorithms to aggregate the most relevant news of internal channels into one feed. The focus is on the reader, not the sender of the message. Employees have the power to decide which topics they are interested in, when they want an update and how much time they want to spend on it. All the news they want. All in one place.
Swedbank

Diversity Simulator

To create more inclusive work environment and increase employees’ awareness of diversity, Swedbank Latvia created Diversity Simulator rooms where employees had the opportunity to learn the concept of diversity by experiencing it – stepping into shoes of people with certain disabilities to understand how others might experience the world.

25. Crisis Communications

Bilfinger

Bilfinger’s turnaround story – crisis communication as key for success

Crisis at Bilfinger – the Group committed bribery in Nigeria – and was caught. The consequences: US monitorship and a Compliance Monitor. The challenge: Bilfinger had to set up a strong compliance system to cope with the crisis. The measures were successful: the US Monitor certified that Bilfinger has an effective compliance system and the crisis has become a strength for CEO Tom Blades.
Facile.it

How to gain authoritativeness...from a fraud!

Noesis
Police identifies a fraud on online insurances; Facile was unrelated to the matter but articles where it was linked to it began to circulate. As the news was spreading online, the Web had to be the main focus and SEO the main weapon. Facile publishes a guide titling it with the same words of the headline that revealed the fraud; negative buzz stops and Facile.it gains 1.283 positive press clips
Lidl Romania

How to win over an angry mob

GOLIN HARRIS PUBLIC RELATIONS / Golin Romania
You can`t deal with a crisis until you admit that you have one. And when the crisis is generated by a situation appealing to people’s emotions & you are being hit on multiple channels, the challenge is bigger. When Lidl got into the “elderly man & the parking lot” crisis, the response was fast management through a business decision based on transparency, backed up by relevant actions.
Norsk Hydro

Ransomware cyber-attack communication

The aluminium company Hydro was hit March 19 by a massive ransomware cyber-attack, taking out the 35,000 employee organization's world-wide IT network for weeks. Preparedness, pro-active and open communication enabled Hydro to communicate with their employees, customers and other stakeholders who became affected. This approach potentially also prevented other, targeted companies from being hit.
Staatstheater Stuttgart

Curbing right-wing political attacks on the arts

The right-wing party AfD filed a Parliamentary question, wanting to know the number of non-German artists and their natonalities in state-funded theatres. The Staatstheater Stuttgart rallied massive public support for the freedom of the arts and launched an international media campaign focussing on a similar parliametary question posed in 1930 by a member of the NSDAP (the Nazi party).

26. Storytelling

Boehringer Ingelheim

A Unique Bond

BCW
Changing long-held perceptions of ‘Big Pharma’ as cold & uncaring called for a ground-breaking strategic global campaign showcasing Boehringer Ingelheim's compassionate ethos and its pioneering work in human and animal health. A Unique Bond celebrated the emotional connection between humans & animals, successfully shifting public perceptions of the industry from hostility to advocacy.
Deutsche Bank

#PositiveImpact campaign

To rebuild trust after the financial crisis Deutsche Bank launched a new brand strategy focused on purpose, with the tagline #PositiveImpact. A brand campaign using client stories demonstrates this purpose in action. This is the first brand campaign from the bank to use film for storytelling. Inside the bank, employees share their stories of positive impact through an internal platform.
Kaspersky

Sorting Out Digital Clutter in Business

AxiCom
How do you explain the danger of letting digital files and data get in a mess at work to an office employee? Bring it to life with the example... of a fridge! Kaspersky launched a Digital Clutter campaign targeted at B2B audiences but using B2C tactics to show how the mess with digital files at work correlates with the mess in your fridge and why it is harmful to both businesses and employees.
Norwegian Airlines

Generation Travels

Trigger Oslo
We wanted to give Norwegian families a new way of coming together, across the generations. To help them get to know each other a little better, and create new, lasting memories through shared travel experiences. To achieve this, we needed to create more than just another campaign… We created a brand-new travel genre: Generation Travels.
Union of the Electricity Industry - Eurelectric

Leading the Charge

‘Leading the Charge’ explores how Europe’s power industry accelerates its march towards clean and sustainable energy. Produced by the BBC StoryWorks, the series examines how to decarbonise electricity and use clean power for a net zero emissions continent, through the eyes of those leading the charge. In a clear narrative, it shares stories of innovation, reinvention and leadership.

27. Content Marketing

Adidas

We Create History

Jung Relations
On international women’s day the Swedish women’s national team jersey was launched. For the first time ever, the numbers on the back of the jersey was used as a canvas to inspire young football playing girls. The generic numbers on the jersey were swapped for new ones featuring the faces of 50 hand-picked Swedish female role models. The campaign resulted in their best-selling jersey ever.
Bartiméus Fonds

Through the eyes of blind people

Bex Communicatie
The Bartiméus Fund works on projects for the visually impaired so that they can get the most out of life. Society often has prejudices about people with a visual constraint, who are often regarded as people who cannot fully participate in society. With the campaign ‘Through the eyes of’, we created awareness about people with a visual constraint. We show the public that nobody is his limitation.
ESSITY LIBRESSE

Viva la Vulva!

Ketchum London, AMVBBDO, Somesuch
Imagine a category called intimate care, a female body part that’s taboo for media to show and women to discuss, and a brand asking us to launch its new feminine washes/wipes. We brought “vulvas” out of hiding for Libresse and celebrated them instead with an animated video of singing vulvas - driving a massive multi-national conversation and media-driven education campaign (w/ zero paid support).
Roche

Discovering the disease with a thousand faces

Grayling
The team executed an educational campaign to raise awareness about multiple sclerosis and its primary progressive type. The efforts have been focused around cartoon video creation, the website and SM communities launch. The team created engaging content, driving the website into the top of search engine results in 12 weeks. ER of SM communities demonstrated 8 times higher ER than the average.
TECHNOSEUM State Museum of Technology

Germany’s next Astronaut

Schleiner + Partner Kommunikation
The TECHNOSEUM is looking for Germany's next Astronaut. This competition documents the courage of a museum to find new ways of communication to get young people excited about technology. It shows that communication does not have to get stuck in exhibition halls. The bright eyes of the applicants underline the deep truth contained in the Claim: "Nothing is more exciting than technology."

28. Brand Relationship

ESSITY LIBRESSE

Viva la Vulva!

Ketchum London, AMVBBDO, Somesuch
Imagine a category called intimate care, a female body part that’s taboo for media to show and women to discuss, and a brand asking us to launch its new feminine washes/wipes. We brought “vulvas” out of hiding for Libresse and celebrated them instead with an animated video of singing vulvas - driving a massive multi-national conversation and media-driven education campaign (w/ zero paid support).
PepsiCo

From #fomo to #jomo, Your way

Golin Romania, MullenLowe Profero, OMD
“From #fomo to #jomo, Your way” is a unique brand experiential campaign celebrating the launch of a limited edition of 7UP cans with Fido Dido, a famous brand character. Arts and brand were combined in unexpected and expressive forms, building on engagement and emotion in order to offer consumers not only a product, but a memorable and disruptive experience via PR&Digital activations.
Signify

Real Pros, Real Quality

Brands Alive
Installers are a target group that we only serve via our distribution partners. We do follow a push-pull principle, but installers did not feel understood by Philips. We did extensive research and interviews to determine who we are talking to. On that basis we build a leading campaign addressing each installer persona and that goes beyond winning their minds but also their hearts
Trygg-Hansa

The Sound of Drowning

BCW Global
A sound simulation of a drowning in ASMR was launched to teach Swedes what they should keep an eye out for when someone is drowning. The initiative received media publicity throughout Sweden, with a reach of 45000000 in traditional media and 8000000 in social media. The drowning soundtrack was played 50000+ times. Now 7/10 people know how drowning happens, which is key to more lives being saved.
Volkswagen

Little Rescuers

PHD Media House, Public Dialog, el padre
The ‘Little Rescuers’ is a campaign launched in Poland by the Volkswagen brand. It was aimed at school-age kids and their parents. Safety is one of the key values fundamental to the Volkswagen brand. The brand strives to care about the society and build within it responsible behaviors toward other people.

29. Influencer Communications

Adidas

We Create History

Jung Relations
On international women’s day the Swedish women’s national team jersey was launched. For the first time ever, the numbers on the back of the jersey was used as a canvas to inspire young football playing girls. The generic numbers on the jersey were swapped for new ones featuring the faces of 50 hand-picked Swedish female role models. The campaign resulted in their best-selling jersey ever.
Adidas, Electronic Arts

#FIFA19VILLA

Vertigo 6
In order to create high impact amongst a young and hard to reach target audience of gamers, FIFA 19 was launched with a unique and exclusive 4 day event: The #FIFA19VILLA. Over 450 top tier YouTubers, pro footballers, DJ's, celebs and other influencers created content in the #FIFA19VILLA which resulted an explosion of social output and made FIFA the best selling entertainment product of the yea
Knochenmarkspenderzentrale Universitätsklinikum Düsseldorf

#lifelolli: The first lollipop that can save lives

Ketchum Pleon, BBDO Group Germany, Fuse - Omnicom Media Group, Peter Schmidt Group
The Life Lolli: the world’s first lollipop that can save lives. In order to reach the most suitable donor age group (18 to 30 years), a targeted influencer strategy was implemented. With a special “typing” set for potential stem cell donors, the campaign has generated more than 54,000 Life Lolli orders. In summary, the average age of registered persons decreased from 37 years to 26.
SEVERIN Floorcare

Die Abstauber WG

husare
To reach a young, not yet brand-loyal target group, SEVERIN Floorcare pursues a wide Digital Marketing strategy. A flat share that assumes the role of a year-round brand ambassador tells stories far beyond mere product messages and gains one year’s rent by SEVERIN. Courage instead of media budget, relevant content and Social Media were the key to success among the target group and in commerce.
Vodafone Germany

#SocialCEO: why social media is not a channel

Should the CEO tweet? Hannes Ametsreiter says: "If you don't recognize the possibilities of social media, then you overslept the communicative change.” He shows presence on internal & external social networks, and seeks dialogue. First LinkedIn, than Twitter. There, too, he positions himself as a manager with a socio-political opinion, as a client's advocate and as a person like you and me.

30. Launch

Adidas

We Create History

Jung Relations
On international women’s day the Swedish women’s national team jersey was launched. For the first time ever, the numbers on the back of the jersey was used as a canvas to inspire young football playing girls. The generic numbers on the jersey were swapped for new ones featuring the faces of 50 hand-picked Swedish female role models. The campaign resulted in their best-selling jersey ever.
Car2go

Free, like the Parisians

LEWIS
With the primary car sharing service in Paris bankrupt and two high profile competitors, Car2go had to go big if it wanted to be known in Paris. LEWIS created "Libre, comme les parisiens" - an emotive campaign comprised of an exciting event for press and public alongside street marketing. In just three months 242 tier 1 press clippings, 29.2m impressions and 13,000 subscriptions were generated.
Hive Helsinki

< IF > Future proof career < THEN > Hive Helsinki.

Miltton
Finland needed more - and more diverse - coders. It just didn’t know about it. We wanted to get people talking about coding and create demand for an unconventional school, that would both be a solution for the coder shortage and challenge the world’s best education system. Miltton was the strategic and creative communications partner of Hive Helsinki during the launch.
Microsoft

#SurfaceTheWomen

Kurio
IT industry is far from inclusive and diverse, both of which are core values for Microsoft. So for the International Womens Day, #SurfaceTheWomen was born. A social-first campaign that turned the product name into a call-to-action, and turned the distant giant into a dynamic force for equality – and helped women get the recognition and encouragement they deserve.
Ministry of Health, Welfare and Sports

A problem shared is a problem halved

HvdM
Agoraphobia, anxietas & atychophobia: Latin names for anxiety and panic disorders that featured in the Dutch campaign to normalize talking about mental problems. The campaign organized by HvdM, Publicis and Initiative was a true conversation starter, earning superb media coverage (388 items) and social engagement (331K+ likes and comments), and reducing self-stigma by 16%.

31. Employer Branding & Recruiting

1+1 media

#forgetaboutage

70% of Ukrainians believe that person’s advanced age prevents them from being successful, whilst every 2 doesn’t believe in oneself. 1+1 media decided to change these attitudes and break down stereotypes. Due to special projects with TV,a internship for 50+ candidates, motivation stories, 11 mln people have become convinced: it`s time to #forgetaboutage, because age is no barrier to success
CTT Portugal Post

Employer Brand CTT - Assessment Day 2019

CTT Trainee Program “Everything you need to get started” emerged as one of the actions of CTT's Employer Brand project, which aims to attract and capture high potential young people. The Program has a demanding selection process consisting of 6 phases, being the Assessment Day, phase 4, a decisive day in the recruitment process of the finalists. It promises an unforgettable experience.
Deutsche Telekom

reif

jungvornweg
“reif” is the centerpiece of Telekom's student marketing, which reaches of 1-2 Mio. accounts monthly. At different touch points, “reif” meets 3 objectives: 1) “reif” increases the popularity of the employer Telekom. 2) “reif” positions Telekom within the target group students. 3) “reif” wins new trainees. By the means of significant multimedia content and authentic exchange with the audience.
Microsoft

#SurfaceTheWomen

Kurio
IT industry is far from inclusive and diverse, both of which are core values for Microsoft. So for the International Womens Day, #SurfaceTheWomen was born. A social-first campaign that turned the product name into a call-to-action, and turned the distant giant into a dynamic force for equality – and helped women get the recognition and encouragement they deserve.
Philip Morris International

EU VIRTUAL OPEN DAY

In November 2018 we have held the first EU-wide VIRTUAL OPEN DAY @ PMI. The Idea was to use a virtual, 3D-customized with 55+ Live-Avatars enriched interactive platform to bridge hurdles like geography or time. On top - follow the Talents where they are and prefer to be - online & independent. We could spend time and chat with 1.985 people and gain 4.197 Registrations from 97 Countries globally.

32. Corporate Social Responsibility

An Post

Address Point

JWT folk, The Reputations Agency
We created and launched Address Point - a free nationwide service that provides a fixed address to those without a fixed home. It enables those without a fixed home address to receive regular post and access essential services by creating a fixed proxy address at local post offices, allowing them to collect their post at a time and place convenient to them.
Avon

BRAve. A breast screening relay

Be—it Agency
You know how it goes – there are important things you'd better do, but fear of aftermath stops you. That is a story of breast cancer screenings. Avon’s BRAve is an example of an insightful approach to both the choice of touchpoints and the storytelling angle that persuaded women to pay attention to breast cancer check-ups.
IKEA ITALIA

#DoItAtYourHome

In Italy, there's a homophobic expression that labels LGBT+ people as out of place, just for being themselves in public:“do it at your home”. For IDAHOBIT we turned this offence into a celebration of everyone’s right to feel at home everywhere. Because home is wherever we are. The message spread fast in every channel reaching 20 mln people, becoming the best performing content on our IG ever.
Mastercard

Mastercard Vibes

Golin Romania, McCann Romania
Leveraging its inclusion principle in the brand DNA, Mastercard started something priceless by launching Mastercard Vibes, a long-term platform set to transform accessibility for deaf people at music festivals, into a standard in Romania. The campaign generated a public conversation, convinced festivals to join the cause, and will carry on its mission to further amplify the movement in 2020.
Türkiye Vodafone Vakfı

#ThisFoodIsOnMe

C-Section
The work aimed to engage consumers on social media and gave them a simple way to help stray animals in Istanbul. By integrating Twitter and tweet-activated food dispensers in front of Vodafone stores, the campaign let people feed stray animals just by sending a tweet. In only one night, 23.890 tweets were sent using our hashtag.

33. Event & Experiential Marketing

Apa Nova Bucuresti

Water Symphony

Porter Novelli Romania
To demonstrate that Apa Nova Bucuresti, the company managing the sewage and water systems in Bucharest, is an important institution embedded in both: history and present life of the city, we embarked on an emotional mission to celebrate the Centennial, by reviving the forgotten landmark of the town, the Unirii Fountains.
Bloemenbureau Holland

The Plant Bathing Studio

The Gardeners
For one week, we opened the world’s first Plant Bathing Studio in one of the busiest streets of Amsterdam. The idea was that media would personally be able to experience the power of plants and the effects on their health. The studio concept was inspired by the relaxing ‘Forest Bathing’ trend from Japan, and a wink to all city spas and yoga studios.
Coca-Cola Norway

Coca-Cola joins the fast

Trigger Oslo
For the first time in the west Coca-cola joined Ramadan in Norway. Due to the midnight sun Norway has the worlds longest fasting time. We implemented thoughtful advertising and events removing temptations from all ads, introduced digital «fasting ads», special events, and achieved massive attention fighting prejudice. Result? 23% rise on «company I trust» score.
Hartwall

The Greyest Day of the Year

Bob the Robot, Cocoa Mediaproductions, Lataamo, Miltton
Finland’s unofficial national drink turned the Nordic country’s notoriously grey weather into something worth celebrating. 200,000 Finns came together and raised a grey toast on the Greyest Day of the Year, a new national celebration that took the market share of Finland’s favorite drink to a record high.
Urban Future Global Conference

The Future Viewpoint

Nucleus
UFGC gathers people from across the world to discuss the cities of the future. But the voices of those who will inherit the world have not been heard. We changed that, letting a group of 10 year olds act as city planners, bringing their ideas to life by creating a 3D VR experience built on Oslo's most iconic viewpoint. From there, people could get an inspiring look over Oslo in year 2050 - today

34. Public Affairs

Deutsche Lufthansa

#SayYesToEurope

Elbkind Reply, Kolle Rebbe, achtung!
If fewer and fewer Germans care about the European elections in times of Brexit and the rise of extreme right-wing parties, you´ll need a special motivation to vote. With the #SayYesToEurope initiative Lufthansa turns boring polling stations into magical places. More than 38,000 people sign up to vote at the magical polling stations like Elbphilharmonie, Lufthansa Aviation Center.
Gullers Grupp

The Sound of Climate Anxiety

The City Government of Umeå wanted to raise awareness of climate change among its residents. Many think of climate change as something distant and difficult, which causes climate anxiety. We channeled the anxiety into a unique song made entirely from sounds of frustration. Local videos and data, along with the music video, generated interest in the climate issue and reached 6 out of 10 residents.
MSD Romania

Protect her wings!

Rogalski Damaschin Public Relations
Two years ago, MSD Romania, the pharmaceutical company that produces the HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. This the story of an educational campaign that changed the statistics of a nation and improved significantly the number of women that get tested against cervical cancer.
Pfizer Belgium

#letsgodigital - An innovative take on stakeholder outreach

Whyte Corporate Affairs
Pfizer Belgium, true to its innovative nature, wanted to do something special in preparation of the 2019-2024 term of office. Instead of a simple position paper, they went for a 100% interactive approach combining a focus on local proof points, a tailormade augmented reality application and an exhibition-like event, where stakeholders could interact with both content and Pfizer experts.
Sea-Watch e.V.

LIFEBOAT - The Experiment

MEDIAPLUS, Plan.Net Campaign Munich, SERVICEPLAN GERMANY, achtung!, nhbNEXT
„LIFEBOAT - The Experiment“ is a game changer for a NGO reaching out for global awareness and regaining media coverage. Based on real stories of 5 refugees a simulation let 40 Germans experience emotions of stress and anxiety. Their experiences are somewhat similar but only a fragment of what it really feels like to cross the sea. By spreading a documentary-short a mindshift sparks in society.

35. Issues & Reputation Management

Currenta

CrisisCloud

Atelier für Mediengestaltung
„Mobile first“ was chemistry site operator CURRENTA´s requirement for an all-embracing digitalization of its crisis communication. As a subsidiary of Bayer and Lanxess, CURRENTA communicates chemical accidents for 70 companies with 300 plants The new CrisisCloud accelerates stakeholder dialogue, since the CURRENTA team can work with a smartphone and tablet immediately after the alarm is sounded
Facile.it

How to gain authoritativeness...from a fraud!

Noesis
Police identifies a fraud on online insurances; Facile was unrelated to the matter but articles where it was linked to it began to circulate. As the news was spreading online, the Web had to be the main focus and SEO the main weapon. Facile publishes a guide titling it with the same words of the headline that revealed the fraud; negative buzz stops and Facile.it gains 1.283 positive press clips
Lime

I'm sick of that scooters sh**

Buzzman
Since its entry as the first e-scooter company in Paris in June 2018, the e-scooter market has exploded with 12 competitors and an estimated 15.000 scooters on the street. As frustration among Paris’ citizens and regulators rose, Lime decided to face them head-on with a campaign to hold themselves, regulators and users accountable.
OTP Pension Fund

Senior Sensei Program

Café PR
The OTP Pension Mentor Program was an integrated campaign designed to get the attention of the millenials, and show them how they can lead a happy, passionate pensioner life, by pairing them up with exciting Mentors for three months. The results? 613 000 minutes of viewing time, several million readers reached through media and a lower age among new OTP Fund members.
The Norwegian Directorate for Civil Protection

72 Hours

Geelmuyden Kiese
The Norwegian Directorate for Civil Protection needed to communicate that each and every one should plan to be able to survive for three days if a crisis occurs. But how could we communicate this, without creating unnecessary fear? To do this, we developed "72 hours", with a podcast series as a hub. As a result of the campaign, 78 % of the population are now aware of the authorities' advice.

36. Data Driven Communications

Evonik Industries

360° Analytics end-to-end along the Employee Lifecylce

Evonik`s employer branding campaign #HumanChemistry puts people at the center of its communication strategy. A comprehensive set of reporting and data analysis tools helps to customize the messages to the candidates and leads them to Evonik`s career website where E-Von, the trilingual chatbot, provides information & guidance. An end-to-end candidate journey with a clear destination: Your next job
freenet

Big data pr: How Germans use their smartphones

TDUB Kommunikationsberatung
How do Germans use their smartphones? In order to find that out, telco provider mobilcom-debitel analysed the anonymized data of 6 million clients. The entertaining facts were first distributed in some big cooperations with tabloid and daily press, in a second campaign the content was distributed broadly in business and consumer media. Thus mobilcom-debitel made a mark as leading provider.
NRK Telethon

Real-time mobilisation

Trigger Oslo
Goal: mobilise 100 000 volunteers in 3 weeks, but how to measure and anticipate success? We developed a datadriven, real-time, fully digital volunteer-counting «wonderbot». With 100% live overview of where exactly we needed more volunteers, we could target our efforts with a personalised voice. And the result? A record-breaking fundraising-amount of 25812570€, reaching 1/5 of the entire population
Roche

FutureProofing Healthcare

APCO Worldwide, Nudge Digital
Roche created FutureProofing Healthcare to bring together data on healthcare systems across Europe via an interactive tool to identify areas of best practice. Users can make their own comparisons and it is the basis for Roche convening high-level stakeholder events with political decision-makers and patient advocates to address healthcare challenges across the region.
Siemens

Atlas of Digitalization

Signal | Noise
An Atlas made up of six cities that reveal bespoke stories around digitalizsation, derived from their data: Dubai, London, Buenos Aires, Los Angeles, Johannesburg and Taipei. Each city is unique, but they all share one characteristic: their ingenuity in using digital technologies to make infrastructure more productive and to face problems such as air pollution, congestion, and natural hazards.

37. Multi-Market Communications

Boehringer Ingelheim

A Unique Bond

BCW
Changing long-held perceptions of ‘Big Pharma’ as cold & uncaring called for a ground-breaking strategic global campaign showcasing Boehringer Ingelheim's compassionate ethos and its pioneering work in human and animal health. A Unique Bond celebrated the emotional connection between humans & animals, successfully shifting public perceptions of the industry from hostility to advocacy.
Destination Trysil

The world’s youngest director

Trigger Oslo
To let parents know that Trysil is the perfect place for an active holiday we gave our entire marketing budget to one of their kids. In an open search for the world’s youngest director, Oliver (10), beat out more than 2800 applicants to become the director of Trysil’s brand new commercial. The audience got to follow the entire process as Oliver created his masterpiece, with full creative freedom.
Majorel

#BestOfBothWorlds: Customer Service Goes Slapstick

APCO Worldwide
APCO was engaged by Arvato CRM to create an integrated, digital-first campaign to launch its new global customer service outsourcing company, Majorel. Our campaign, #BestOfBothWorlds, boldly used slapstick humour to cut-through a competitive marketplace and took the new brand’s share of voice from 0% to 45% among their 3 top competitors in the marketplace during the two months launch phase.
Philip Morris International

InConversation: a Global Message

Philip Morris International is creating a smoke-free future for the world’s estimated 1 billion adult smokers – and its 77,000+ employees are leading the company’s biggest shift in history. This self-disruption strategy has been strengthened from the rollout of InConversation, a new content campaign/series that engages, guides & transforms the organization and its people from within.
TomTom

Traffic Index

LEWIS
Using the Internet of Things to gather data from almost 600 million devices and sensors across 56 countries, TomTom moved from ‘sat-nav experts’ to ‘location technology specialists’ by creating the world’s most comprehensive real-time traffic tool. The campaign achieved 1300+ pieces of coverage, drove 65,000+ visits to its website and reached over 11 million people.

38. (Integrated) Annual Report & CSR Report

Baden-Württemberg Stiftung

#wirsinds

What holds our society together? For our annual report we posed this question to people who live and work in Stuttgart’s Schwabstrasse. It is a colourful society that comes together in this neighbourhood, with different lifestyles, cultural backgrounds and from various milieus. We have captured this social microcosm in a cross-media campaign that is currently receiving a lot of attention.
Covestro Deutschland

Covestro Annual Report 2018 »TOGETHER«

By using a multi-channel concept Covestro aimed to increase the reach of the Annual Report 2018 significantly and to make greater use of the content on the company´s social media channels. Covestro has opted to implement an online report with additional digital features and created the channel-specific storytelling series #StoriesBehindNnumbers. The reach was increased by factor six.
EDP

EDP Annual Report - We Love Energy

Havas Design
WE LOVE ENERGY was the concept developed for EDP's Annual Report and all associated publications, for the year of 2018. A concept that reflects the versatility and innovation of the EDP world, represented by different colors and shapes.
Genossenschaftsverband – Verband der Regionen e.V.

#inbewegung Jahresbericht Genossenschaftsverband

TERRITORY CTR
On behalf of the Genossenschaftsverband, TERRITORY developed the organization’s annual report into an annual magazine with a wider range of journalistic formats plus more emotional text and images, so as to vividly illustrate what makes the organization stand out. Besides telling stories, the magazine aims to inspire and challenge readers and familiarize them with the cooperative idea and values.
Swedfund

Swedfund Integrated Report 2018

Narva
Swedfund fights poverty by making sustainable investments that creates decent jobs and inclusive growth. Swedfund’s Integrated Report 2018 explains in an informative way the assignment, the innovative value creation model and how the sustainable investment process leads to less poverty in the world.
UEFA

UEFA Annual report

Complete revamp of the annual report of the Union of European Football Associations. Much attention was paid to making it a nice read, with a strong visual presentation, the use of info graphics and appealing storytelling. The color blind friendly report was made more accessible with a dynamic digital version, including video summaries, and a full audio version for the visually impaired.

39. Internal Publication

The Berner Group

The employee magazine of the Berner Group

Superbold Design
Hauke, Maria, Florian: Each issue of the employee magazine is named after one colleague who stands for the focus topic of the respective issue. By telling their stories and giving real insights of the Berner Group, the magazine informs, motivates and encourages trust among its 8200 employees throughout Europe in 5 languages. The magazine is characterised by sustained enthusiasm and top view rates.
Indukern Group

Gente K International

“Gente K International” is the Indukern Group inhouse magazine targeted at the employees of its 17 subsidiaries. The company has leveraged the magazine to align this group of employees with the business objectives and strengthen their sense of belonging and feeling closer to the organisation, as they have a global communications tool that keeps them up to date with the Group's latest projects.
NN Hungary

Employee handbook

PROOF
NN Hungary aims to enable employees to gain deeper insight into the lives of their customers in order to better serve them. This is why NN Hungary is actively working on creating an environment in which employees feel ownership and empowered to contribute. A crucial element in this transformation is the agile way of working (agile). But how do you ensure you are not just ‘pushing’ a methodology,
PwC

EMEA Report: Connecting partners across continents

How do you connect over 4,000 PwC partners from 106 countries on a joint vision and strategy? The EMEA Report is an internal communication for PwC partners across EMEA. It showcases our strategic priorities, excites our partners about the opportunities of collaborating across territories, and informs them of tools and capabilities they can use to bring the best of our network to our clients.
ŠKODA AUTO

Driver of the first republic

The carmaker’s breathtaking story of the First Republic reminds us that companies are successful only if their employees come up with great ideas and offer their customers products that not only satisfy their needs but also surprise them with unexpected benefits. Our team presented this successful story in a special supplement of ŠKODA’s employee newspaper entitled “Driver of the First Republic”.

40. External Publication

DIN e. V.

A4 Magazine 01/19

Communication Consultants
The German Institute for Standardization has set out to spruce up its image and launch an communications campaign. It aims to boost its popularity and shake off the image of being pen-pushing bureaucrats. A magazine was needed for its key stakeholders that would support this drive and portray the DIN in the right light. It would need the right content, a strong look and a sprinkling of humor.
Pfizer Belgium

#letsgodigital - An innovative take on stakeholder outreach

Whyte Corporate Affairs
Pfizer Belgium, true to its innovative nature, wanted to do something special in preparation of the 2019-2024 term of office. Instead of a simple position paper, they went for a 100% interactive approach combining a focus on local proof points, a tailormade augmented reality application and an exhibition-like event, where stakeholders could interact with both content and Pfizer experts.
Porsche

Christophorus Porsche Magazin # 392

Delius Klasing Corporate Publishers
Porsche`s customer magazine focuses on people and their passion for sports cars. It also showcases news from the world of Porsche and liefestyle topics that are relevant to the target group. Christophorus sees itself as an innovative and inspiring magazine dedicated to telling stories that capture the diversitiy and spirit of the global Porsche community.
Schoenherr Attorneys at Law

Roadmap 19 - Voices

Roadmap19 highlights significant legal developments in CEE, presented with street art from the countries in which we work. It is aimed primarily at reaching existing and potential clients and peers. The theme of the publication is "voices" – alluding to the fact that a lawyer is a client's voice of reason which correlates to street artists who use public space to voice their messages to everyone.
Wilfried Martens Centre for European Studies

The Empire Strikes Back

The overwhelming amount of information on Brexit has made the discussion on the issue even more complex and incomprehensible. We decided to publish a captivating, yet comprehensible analysis of Brexit– ‘The Empire Strikes Back’.The symbolism of the title and spot-on graphics, paired with the expert analysis from a historical perspective grab people's attention to approach the issue in a novel way.

41. Corporate Film & Video

Birkenstock

Birkenstories

Customers around the world show who we are. Our films reflect the essence of the brand - based on the authenticity of the protagonists, who go their own way. And always in Birks. Birkenstock wearers wear their shoes with conviction, not by accident. There is a multitude of realy interesting personalities among the Birkenstock wearers. This is what we are trying to show in our films.
Boehringer Ingelheim

A Unique Bond

BCW
Changing long-held perceptions of ‘Big Pharma’ as cold & uncaring called for a ground-breaking strategic global campaign showcasing Boehringer Ingelheim's compassionate ethos and its pioneering work in human and animal health. A Unique Bond celebrated the emotional connection between humans & animals, successfully shifting public perceptions of the industry from hostility to advocacy.
International Equestrian Federation

What Do You See?

“What Do You See?” was originally commissioned as a sponsorship tool, but after enthusiastic feedback – and 7 new sponsors – it became FEI’s official brand video. Showcasing the beauty and artistry of the sport, and juxtaposing rap music, street-style graphics and animation with raw jump cuts and scratch editing, the video has helped overcome old-fashioned perceptions of the equestrian world.
Robert Bosch

#LikeABosch

The heart of the campaign is a rap video, an adaption of the viral hit from The Lonely Island. The video shows a walk through the daily routine of an average guy, who is always on top of things, thanks to connected solutions from Bosch and therefore lives #LikeABosch. In 4 weeks it gained over 42 million views on Social Media – still counting.
Sonova

Life without Limitations

The story of French model Sophie Vouzelaud shows how Sonova and its product brand Phonak enable people with hearing loss to live a life without limitations; it is an example of how the company goes about realizing its corporate vision. The successful partnership with Sophie Vouzelaud has provided the basis for the following high-impact PR events and cooperation.

42. Intranet

EDP - Energias de Portugal

edpON intranet

The edpON intranet has been developed to make life easier for EDP’s almost 12,000 employees in more than 14 countries. Through it, staff can access all of the Group's corporate information, learn about upcoming events, keep up with the latest news, and access corporate and HR services. To ensure the information is always at hand, the platform also has an app.
OMV

Launch of new OMV Group Intranet

Due to technical & functional reasons OMV had to completely renew its online presence for all external & internal websites. This also included the OMV & OMV Petrom Intranet, which is used by more than 20,000 employees. The new OMV Intranet allows employees to work more efficiently, is customized to their individual needs and is fully available on mobile devices.
Sogrape Original Legacy Wines

WINet: Connecting Sogrape's Family

DevScope
WINet was born from the ambition to connect over 1.000 employees around the world who form the Sogrape Family. Promoting sharing, collaboration and proximity, Sogrape's first global platform is transforming the way people work and communicate, providing the information and tools they need, in a more engaging and productive experience, making Sogrape a more agile and innovative company.
styria digital one

SAPIRO

FehrAdvice & Partners, Styria Content Creation, Webentwicklung Ideenreich
SAPIRO, the learning platform based on behavioral economic approaches, simplifies knowledge transfer for companies. It is suitable for onboarding, learning management & event support. SAPIRO is characterized by an exceptionally short implementation period and high user-friendliness while behavioral economic elements, such as gamification, promote the motivation, concentration and success of users.
Vodafone

Guided Dialogues for Customer Service

In 2017 we decided to develop a standardized Intranet based guided dialogue system for our customer careagents. Till this date we only had a fragmented one. Internal development, more cost effecient, direct influence of the development process because of our own development staff. With the new guided dialogues we significantly reduced the AHT by -44 sec within the training sessions of the Agents.

43. Corporate Website

Daimler

Mercedes-Benz Trucks Online

mensemedia Gesellschaft für Neue Medien
In September 2018, Mercedes-Benz Trucks got its own independent company web presence, which is now available in over 45 different market versions. The new Corporate Website "Mercedes-Benz Trucks Online" is designed to meet the individual needs of all decision makers, business partners and truck enthusiasts in a more targeted manner.
International Equestrian Federation

FEI.org

The International Equestrian Federation (FEI)’s website delivers visual beauty and informative punch – and 5 times the pre-launch page views. It offers something for every fan, from competition highlights and interviews to lifestyle features and exclusive content for registered users, providing a deep dive into the equestrian world through a free e-learning platform, social media, and FEI TV.
Lausanne University Hospital / Centre hospitalier universitaire vaudois

Lausanne University Hospital's website

In 2019, the Lausanne University Hospital has been ranked among the 10 best in the world by Newsweek magazine. Because its original website was targeted towards the French-speaking local community, there was a unique opportunity to create an international website showcasing cutting-edge projects in connection with the World Conference of Science Journalists, hosted in Lausanne that same year.
Porsche

Porsche Newsroom and NewsTV

C3 Creative Code and Content
One for all – the Porsche Newsroom is Porsche AG’s central online communication platform. It and its content are directed at a variety of target groups – from media representatives to online multipliers and from Porsche fans to employees. The visual concept focuses on a modern, expressive design in line with Porsche CI and a modular website structure providing a large degree of freedom.
ZF Friedrichshafen

1forAll - The ZF Aftermarket Portal

ZF’s Customers around the world now have mobile access to ZF digital services through one single interface, the ZF Aftermarket Portal. In the first year, over 12.500 B2B customers registered and purchased products for more than 110M€, researched 15.000 content pieces of technical documentation, raised warranty claims or identified the right products for their purpose, being worth over 15M€.

44. Social Media

Laut gegen Nazis e.V.

#unfollowme: The Hashtag against hate.

Bleech, Blogfoster, EASYdoesit, Heimat Berlin, Mokoh Music, Wall, intermate, achtung!
Hate Speech. In 2018, when hate is at its highest on social media, German influencers send out a signal. They sacrifice their most important currency: their followers. The social web is inspired and within just a few days countless posts are published with the hashtag #unfollowme. The response: The influencers lose tens of thousands of followers – but they gain three times as many new ones.
Reteaua de sanatate REGINA MARIA

Internet's Residency Exam

McCann PR, McCann Romania
In an effort to combat a real national habit, REGINA MARIA chose to draw the attention to some worrying statistics: 3 out of 4 Romanians self-diagnose, 1 out of 7 medicate their children alone and 7 out of 10 don’t see a doctor. We aimed to educate and encourage a preventive health behavior, proving a doctor’s education and experience cannot, under no circumstance, be replaced by online search.
SAP

Life at SAP

We have a branded presence on Facebook, Instagram, Twitter, YouTube, WeChat, Weibo and LinkedIn, giving our Employer Brand team and our employee networks a platform on which to show the reality of life at SAP. The team are always looking for innovative ways to reach new audiences such as live-streams of events. Social is SAP’s 3rd highest source of trackable hires.
Trygg Trafikk

Some battles are worth fighting

Nucleus
Some battles are worth fighting reflects parents’ daily struggles using recognition, humour and emotions to influence them to secure their children safely in the car. The insight-based multichannel strategy revolved around one long film became a national viral phenomenon, a PR success and changed target audience knowledge and behavior from one year to another.
WWF

I'M AN ENDANGERED SPECIES

2012, Imago Public Relations
At 2018 UN’s Climate Action Summit – COP 24, WWF decided to have a real impact on the results of the summit. In just 14 days of intensified PR actions we drew attention of international media, nearly 30 000 COP24 delegates, the Polish government and the entire society. We even turned our opponents into influencers. And we contributed, according to media, to a historic success for climate care.

45. Mobile Communications & Apps

Caixa Geral de Depósitos

App Caixadirecta

App Caixadirecta is the 2nd generation of Caixa´s main App, created to manage our client´s financial daily operations. This project was totally co-created with our clients which resulted on an App with innovative features, intuitive design and a revolutionary layout. App Caixadirecta is frequently leading Portugal´s financial apps rankings and, since June 2018, the number of users increased 33%.
Caixa Geral de Depósitos

DABOX

DABOX is the first Open Banking Solution in Portugal that gathers all customer financial information in one app, allowing to aggregate accounts from multiple banks, set saving goals, manage budgets, receive personal and smart financial advices, and more, with interactive graphics. It works as a personal trainer that helps users to keep on track of their goals.
Martin-Luther-Universität Halle-Wittenberg

Clara clarifies: virtual consultation in StudyChat

ferret go, ressourcenmangel an der panke
An app to help every student: applicants today have many questions and they are often similar. How can you offer them advice that is quick, easy and efficient? Well, here’s StudyChat. The Martin Luther University is one of the first German universities to offer advice via chatbot. It’s a great success: since launching in January, almost 12,800 users have used the service by September.
OPAP

For the Children we are all in the same team

Since 2014, OPAP has undertaken the initiative of the complete renovation of the two largest Paediatric Hospitals, that serve the needs of children across Greece. Aiming to engage the general public with the children hospitals renovation initiative, OPAP launched the OPAP Contribution Squad campaign, inviting people to get involved in the project through an engaging and fun mobile app.
Sberbank

Chat-bot for shareholders

We were the first in the world who implemented a chat-bot feature in communications with retail shareholders. AI-based service allows to get instant answers on common topics before the Annual Shareholders` Meeting 2019.

46. United Kingdom, Ireland

Frugalpac

45 Days to Stop the Latte Levy

APCO Worldwide
About a month and a half before the UK Chancellor’s annual budget statement, Frugalpac, the recyclable cup manufacturer, became aware that the government was considering imposing a 25p ‘latte levy’ on every disposable cup sold in the UK. Unless this levy could be avoided, our client’s business would have been destroyed. Frugalpac engaged APCO in an effort to stop or delay the levy.
GSK Vaccines

Vaccinate for Life

Hill+Knowlton Strategies
Amongst falling vaccination rates, rising levels of preventable disease and misinformation on social media, GSK launched Vaccinate for Life (V4L), a pro-vaccination voice for all ages. The problem? Past childhood, you don’t know what vaccines you’ve had or what you need. The solution? V4L provides an easy-to-use tracker showing vaccine eligibility throughout life following NHS recommendations.
P&G, FAIRY NON BIO

#To My Baby

Ketchum London
British parents are concerned about the effects of a competitive culture on the health and wellbeing of their kids. But it wasn’t meant to be like this. To show that Fairy Non Bio laundry detergent understands families, we created a social platform #ToMyBaby where parents poured out their emotions in personal letters to their child. After 6.3M online engagements, 74% said they’d buy Fairy.

47. Spain, Portugal

Conforama

#HomeModeON

MARCO de Comunicación
Conforama was looking to present its new Autumn-Winter 2018/19 Collection for furniture and decor in a new and attractive way. MARCO’s answer was to design a 360º campaign for Spain and Portugal under the creative concept of #ModoCasaON (#HomeModeON), understood as getting in the mood to enjoy again being at home after Summer holidays. The campaign included an event, online and media relations, wh
Deliveroo

Food Freedom

LEWIS
Food Freedom is the way Deliveroo brings your favorite quality food wherever you are and whenever you want. To increase the orders along the Spanish coastal areas during summer, Deliveroo arranged an integrated campaign in the beaches of Barcelona that earned the best media impact ever achieved by a public relations campaign in its history worldwide.
Ferrovial

Storytelling Campaign El Salado

How can the history of a massacre and the bravery of its survivors be explained without trivializing it? We wanted to give El Salado a voice through a comic and a website that would interweave the graphic novel with real-life testimonials.
Koala Rest

Your dream job

Corpcom
Koala Rest is a Portuguese brand that sells mattresses online. To launch the new pillow
Torres y Carrera

KÓMODA, LIFE WITHOUT DRIVE

Seven out of ten persons in Spain are tired. A tired society and invasive communication: Kómoda, Life without Drive analyses the nature of this tired society and proposes a review of the current communication models. Work on this documentary began in December 2018 and finished in July 2019, after which it was sold to AMC Networks. A cast of 6 persons participated in the making of this documentary.

48. Italy, Malta

HENKEL

RICERCAMONDO

“Ricercamondo” is an educational initiative in science. It has introduced new standards in terms of content structure and offers an holistic learning experience. The name roughly means “Research World”, a scientific setting created by Henkel specifically for children. Its program offers 3 hours unique interactive experience to kindle the children’s enthusiasm for things scientific.
IKEA ITALIA

#DoItAtYourHome

In Italy, there's a homophobic expression that labels LGBT+ people as out of place, just for being themselves in public:“do it at your home”. For IDAHOBIT we turned this offence into a celebration of everyone’s right to feel at home everywhere. Because home is wherever we are. The message spread fast in every channel reaching 20 mln people, becoming the best performing content on our IG ever.
LifeGate, Whirlpool EMEA

Lifegate PlasticLess

APCO Worldwide
Whirlpool EMEA supports LifeGate PlasticLess®, a project which protects the sea and lakes from plastic waste through innovative devices called Seabins. Our campaign to achieve visibility for the important impact this initiative is having on local communities generated more than 240 media articles and over 10,000 engagements on social with key influencers, across four successful events.
Microsoft Europe

Chatterbox

Current Global
Research into online scams shows that young people are the most vulnerable. And with concerns about the amount of time children spend on screens, Microsoft has a responsibility to help ensure that everyone feels safe. But how to get the safety message across? With a piece of nostalgic old school content to spark discussion among teachers, parents and youngsters on guarding against potential risks.
SMS Engineering

The Heroes of Innovation

The Campaign aim: presenting to customers, investors, suppliers the whole team of the company, awarded as Italy's most innovative company by two presidents of the Italian Republic and by the British Government as well as with 12 Innovation and Excellence Awards both nationally and internationally. A Sticker Album has been created: each collaborator appears individually as a comic book hero

49. Germany, Switzerland, Austria

Bertelsmann Stiftung, Fandango Film

EP Elections short movie "Back to Europe"

For the 2019 European Elections we produced a short film to illustrate in an entertaining way the benefits of the EU for ordinary citizens and thereby motivating them to go vote. Our key target group were young voters. Together with partners from civil society, we successfully launched our film in social media and reached a total of over half a million views and over 2000 shares/retweets etc.
Charité

Initiative Rosi — We are looking for 40,000 real men

APCO Worldwide
APCO developed and launched the digital crowdfunding campaign “We are looking for 40,000 real men” and partnered with some of Germany’s top celebrities, including musician Herbert Grönemeyer, to raise money for the “Initiative Rosi” and women suffering from ovarian cancer. This one-month pro-bono campaign achieved a total reach of 20.7 million and raised about €70,000, nearly double our target.
Deutsche Lufthansa

#SayYesToEurope

Elbkind Reply, Kolle Rebbe, achtung!
If fewer and fewer Germans care about the European elections in times of Brexit and the rise of extreme right-wing parties, you´ll need a special motivation to vote. With the #SayYesToEurope initiative Lufthansa turns boring polling stations into magical places. More than 38,000 people sign up to vote at the magical polling stations like Elbphilharmonie, Lufthansa Aviation Center.
Knochenmarkspenderzentrale Universitätsklinikum Düsseldorf

#lifelolli: The first lollipop that can save lives

BBDO Group Germany, Fuse - Omnicom Media Group, Ketchum Pleon, Peter Schmidt Group
The Life Lolli: the world’s first lollipop that can save lives. In order to reach the most suitable donor age group (18 to 30 years), a targeted influencer strategy was implemented. With a special “typing” set for potential stem cell donors, the campaign has generated more than 54,000 Life Lolli orders. In summary, the average age of registered persons decreased from 37 years to 26.
Weber BBQs

Weber Home Events 2019

Wildfire (Grey London)
Create an always on brand presence in social newsfeeds and via word of mouth conversations in the key spring / summer sales window. Drive brand preference via association with premium special occasions and drive sales.

50. Benelux, France

Bartiméus Fonds

Through the eyes of blind people

Bex Communicatie
The Bartiméus Fund works on projects for the visually impaired so that they can get the most out of life. Society often has prejudices about people with a visual constraint, who are often regarded as people who cannot fully participate in society. With the campaign ‘Through the eyes of’, we created awareness about people with a visual constraint. We show the public that nobody is his limitation.
Car2go

Free, like the Parisians

LEWIS
With the primary car sharing service in Paris bankrupt and two high profile competitors, Car2go had to go big if it wanted to be known in Paris. LEWIS created "Libre, comme les parisiens" - an emotive campaign comprised of an exciting event for press and public alongside street marketing. In just three months 242 tier 1 press clippings, 29.2m impressions and 13,000 subscriptions were generated.
Microsoft Netherlands, QuTech, TU Delft

Making The Netherlands Quantum Ready

Progress Communications
Will the world’s first quantum computer be developed in a small country of only 17M people? The worldwide race to the quantum computer is in full swing, with the Netherlands as frontrunner. Quantum computing can potentially solve humanity's most complex challenges. In a 100% earned campaign with +120 news items, Microsoft & Progress Communications impacted and educated the Dutch public on quantum.
Royal Boskalis Westminster

Unique Dry Docking of Cruise Vessel

Boskalis provided a unique dry docking solution for one of Carnival's largest cruise ships that needed repairs. The 300m long cruise ship was lifted out of the water by Boskalis heavy lift vessel BOKA Vanguard for this purpose. Boskalis' PR campaign about this world first operation reached millions of people worldwide in just a few days and generated free publicity worth over 1.3 million euros.
Veteraneninstituut

Freedom. Powered by Veterans.

Bijl PR
The Veterans Institute (Vi) provides guidance and access to care to veterans (veterans in NL have served in time of war in armed conflict or during peacekeeping missions) and their families, shares knowledge and aims to create a higher level of awareness, knowledge and social appreciation for Veterans with the public. We help Vi to realise these goals via PR and Creative Communications.

51. Norway, Sweden, Finland, Denmark, Iceland

DigiPlex

Sustainability at the core

“Every time you browse the internet, stream a television series, use social media or log in to your internet bank, a process starts in a data centre. If that data centre is a power hungry, coal fired one you are contributing to climate change – most likely unknowingly.” Data centres are responsible for 3% of the world's power consumption and 2% of carbon emissions.
Hartwall

The Greyest Day of the Year

Bob the Robot, Cocoa Mediaproductions, Lataamo, Miltton
Finland’s unofficial national drink turned the Nordic country’s notoriously grey weather into something worth celebrating. 200,000 Finns came together and raised a grey toast on the Greyest Day of the Year, a new national celebration that took the market share of Finland’s favorite drink to a record high.
NRK Telethon

Orchestrating for a record: targeted and aligned

Trigger Oslo
With the entire Norwegian population as target, we rigged a multifaceted and tailored campaign. Coordinating all digital, analogue and physical channels, influencer involvement, finetuning and targeting advertisement in social media, we encouraged Norwegians from multiple angles. The cohesive effort resulted in an overwhelming, record-breaking amount of 25812570€, reaching 1/5 of entire population
Sonos

Norway's Sexy Beats

PR-operatørene
How could we put Sonos’ brand in a wider context and create publicity beyond their products? Through the right messaging, good press and influencer work, and not least strategic use of local insight, Sonos created great engagement and received wide media attention throughout the country, within a theme slightly outside their business area.
Trygg-Hansa

The Sound of Drowning

BCW Global
A sound simulation of a drowning in ASMR was launched to teach Swedes what they should keep an eye out for when someone is drowning. The initiative received media publicity throughout Sweden, with a reach of 45000000 in traditional media and 8000000 in social media. The drowning soundtrack was played 50000+ times. Now 7/10 people know how drowning happens, which is key to more lives being saved.

52. Estonia, Lithuania, Latvia

Central Project Management Agency

I'm your neighbour. DON'T SORT ME OUT

Idea prima
Change citizens' stereotypes and active resistance to social housing in Lithuania. The integrated communication campaign of unprecedented PR activities, provocative experiments and social media delivery have helped to increase public tolerance towards residents of social housing up by 14%. Also +5% increased understanding that social housing is given not to anti-social persons but to poor people.
European Parliament Liaison Office in Lithuania

EP election campaign “Don't be a couch potato”

Fabula Hill&Knowlton Strategies
The European Elections 2019 campaign “Don’t be a couch potato” aimed at increasing youth participation in EP elections. By applying complex set of content formats and channels campaign engaged with the audiences in their well-perceived tone of voice rather than institutional tone. This resulted in record voter turnout in all target groups of the campaign.
Ministry of Finance of the Republic of Latvia

YouTubers against fraud

A.W.Olsen & Partners
Speaking with Generation Z representatives about their willing to resist fraud in work relationships in the framework of the anti-fraud movement, where we’ve united dozens of state organizations, as well as created an integrated campaign based on a solution that before wasn’t used on such a scale even in commercial sector. We’ve made public sector message visible, modern and long-term oriented.
ROAD TRAFFIC SAFETY DEPARTMENT OF LATVIA

DRIVING? GET OFF THE PHONE!

Deep White
To combat the use of mobile phones while driving, Road Traffic Safety Department launched campaign Driving? Get off the phone! Stressing the danger of using phone behind the wheel, the story was told by zombies – deaf and blind drivers threatening everyone on the road. The campaign was thoroughly discussed in media, amongst employers, families and schools, sparking a real change in attitude.
Swedbank

Green Light For Equal Opportunities

Enter Agency, Integrity PR
During the last 3 years, Swedbank has tackled pay gap issue across the entire organization, though it remains a problem countrywide. Building on its experience, the bank launched the Green Light campaign, where pedestrian traffic lights with female icons were installed in Vilnius, and online toolkit for business shared. For one month the issue was emphasized in media and through social networks.

53. Poland, Ukraine, Republic of Moldova

1+1 media

Diary for teenagers "Don`t Let Anyone Know"

According to the UNICEF, only 17% of Ukrainian teenagers aged 15-19 years are ready to talk with their parents about bullying and only 4% are ready to talk about the sex life. We have created an anonymous online diary, where teenagers can tell about their real problems. Within the year the website has been visited by more than 113 thousand people.
Bank Gospodarstwa Krajowego

Employee Day 2019

In 2019 BGK has the 95th anniversary. We wanted to celebrate our achievements with all employees during the annual Employee Day. The main attraction was musical – a journey through the periods of BGK activity. Music was mixed with chronicles of the bank’s history. The attendance was the biggest in history – nearly 70% of employees from all over Poland.
HENKEL

On the way to work

The program ‘On the way to work’, initiated by Henkel in 2013 and ran with ‘Miejsce Kobiet’ Foundation, aims at encouraging women to come back on a professional path. It is directed to women who have been unemployed for at least one year and lost confidence in their abilities. 180 women took part in 9 editions of the program, nearly 70% of whom came back to work or started their own businesses.
Polish Chamber of Insurance

#niezaklinaj – Climate changes, change your habits

Hi.agencja, OneMulti
Climate changes lead to more and more extreme weather phenomena. PIU has checked whether Poles are aware of that. Research results raise concerns, therefore we have launched #niezaklinaj (#dontplead) campaign, reaching local authorities, media, and residents. Thanks to it, not only did we raise their awareness of weather risks, but also gave practical hints on how to behave in the case of danger.
WWF

I'M AN ENDANGERED SPECIES

2012, Imago Public Relations
At 2018 UN’s Climate Action Summit – COP 24, WWF decided to have a real impact on the results of the summit. In just 14 days of intensified PR actions we drew attention of international media, nearly 30 000 COP24 delegates, the Polish government and the entire society. We even turned our opponents into influencers. And we contributed, according to media, to a historic success for climate care.

54. Russia, Belarus

Coca-Cola

Separate with Us

R.I.M. Communications Agency
Separate with Us – nationwide project run by Coca-Cola & aimed to promote separate waste collection in Russia. It resulted in 2,000+ waste containers installed, 350,000+ people educated, 28,000 tons of waste collected & recycled. Media campaign reached 318+ mln people. Above all, number of people practicing SWC increased from 4% (2015) to 10% (2018), and now 85% of Russians are willing to recycle.
Duracell Russia

Battery Recycling Week

PBN Hill+Knowlton Strategies
Duracell Russia launched a nationwide communications campaign to raise awareness about battery collection and recycling. The core of this campaign was Battery Recycling Week, which saw branded collection containers placed in city centers across the country. Coupled with an educational campaign that reached 1/3 of the Russian population, the result was more than 50 tons of batteries collected!
Gedeon Richter, Russian Representative Office

Women's Health Week.The 1st Patient of Hermitage

CROS
Gedeon Richter has been organizing social project "Women's Health Week", motivating women to have regular gynecologist checkups. Audience of the project has already reached 20 mn people. It has become the largest social project in Russia, aimed at discussion of such a sensitive matter as women’s reproductive health. It allowed GR to stress its leadership in the care about women’s health.
Google Russia

Building a New Business Class in Russia

Ketchum Moscow
SMEs’ share in RU economy is low. Education programs are limited. Google & Sberbank launched Business Class, a free learning platform to help entrepreneurs start a business or scale it up. The program became a highly useful e-resource to the partners’ current and potential business customers. PR drove 24% registrations with the highest conversion to trained participants among all traffic sources.
Norilsk Nickel

FOLLOW UP SIBERIA!

communications agency
Promote global awareness of Siberia as a modern, traditional, and hospitable region before the 29th Winter Universiade in Krasnoyarsk - 2019. The strategy was to create an unusual system of cooperation with bloggers. Residents of 53 countries have joined the program since its launch. More than 1000 bloggers made publications about the region during the contest.

55. Hungary, Czech Republic, Slovakia, Slovenia

Brown-Forman

A story, an inspiration, and a glass of whiskey

PRAM Consulting
Jack Daniel’s (JD) the iconic American whiskey brand, wanted to reach young people who have a knack for exploring and collecting new experiences. The aim was to associate the brand with people who like to enjoy life with more than drink in their hand. The creative approach achieved the desired lifestyle connections online and offline without advertising support or paying for influencers.
HEINEKEN Hungária

HEINEKEN presents: When rockstars meet the Police

Uniomedia Communications
Hungarians are in the top 3% of the world in alcohol consumption. Heineken Hungary has been active for years to prevent drunk driving. This year they decided to make a breakthrough and do something big. They teamed up with the National Police and a popular rock band and created the most stunning gig and music video of the year. In May-June 2019 there was a 9% decrease in drunk driving accidents!
McDonald's Hungary

Quality Muster - A special farmer's market

Noguchi Porter Novelli
McDonald’s started in Hungary in 1988 and now operates 89 restaurants. The company has continuously been buying domestic ingredients, raw materials and other goods. The most important players thus might be the domestic farmers and producers, whose products get to the plates of the consumers. The aim of our campaign was to draw attention to these local suppliers, and their quality products.
O2 Czech Republic

Faces of Freedom

Thanks to courage of those, who were not silent during the communist era even though they faced threats of prosecution or imprisonment, Czechs now live in a free country. 29 years after the Velvet revolution, we tend to forget that. We decided to thank a anonymous individuals from the masses, who made it possible. As a proud Czech operator, we want to remind Czechs, that freedom is not granted!
ŠKODA AUTO

Driver of the first republic

The carmaker’s breathtaking story of the First Republic reminds us that companies are successful only if their employees come up with great ideas and offer their customers products that not only satisfy their needs but also surprise them with unexpected benefits. Our team presented this successful story in a special supplement of ŠKODA’s employee newspaper entitled “Driver of the First Republic”.

56. The Balkans

Lidl Romania

100 Romanians

GOLIN HARRIS PUBLIC RELATIONS / Golin Romania, Kubis, WOPA
The project 100 Romanians tells the story of a country, at a historical milestone, its Centennial, with the courage to share the good and the bad, the things that haven’t changed, but can mobilize us a society. By creating a narrative around more than 100 statistics that describe the context of Romania, Lidl Romania educated consumers about sustainable behaviors through storytelling.
MSD Romania

Protect her wings!

Rogalski Damaschin Public Relations
Two years ago, MSD Romania, the pharmaceutical company that produces the HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. This the story of an educational campaign that changed the statistics of a nation and improved significantly the number of women that get tested against cervical cancer.
Our Premature Children Foundation

The Great Miracles For The Tiny Heroes

Chapter 4 Bulgaria
Yearly, 1 in 10 babies is born premature worldwide. 75% of the parents don’t receive support and are not prepared for long-term medical problems. Due to lack of financial resources “Our premature children” Foundation managed to spread awareness, provide support to hospitals with life-saving equipment and a place with adequate care for kids & parents as a result of the national donation campaign.
Procter&Gamble

Gillette SkinGuard - Confessions and irritations

Graffiti Public Relations, Leo Burnett, Mediacom Romania
First time in over 100 years, Gillette introduced a different innovation: SkinGuard, a 2 bladed razor and a technology designed to guard sensitive skin. To avoid confusion among consumers who have already been used with the legacy on precision blades, a launch campaign based on a humour driven stories was put in place where the star was the main product benefit.
Procter&Gamble Serbia

Pantene: OFFER STRENGTH

MediaCom and Chapter 4 PR
In Serbia, 4,600 women suffer from breast cancer every year. In the fight against this vicious disease and during chemo, hair loss is one of the most difficult & most emotional moments, when the disease becomes visible. This campaign empowers women and provides an easier way to go through this difficult period of life, by collecting natural hair from donors, from which wigs will be made.

57. Turkey

Castrol Turkey

MAGNATEC BIO SYNTHETIC Launch

İz Communications
Castrol launched MAGNATEC BIO-SYNTHETIC, Turkey’s first and only motor oil with plant-based components. Ecological sensitivity of the Gen Z was investigated upon the fact that the product targets the future. Data was announced through stickers affixed with the numbers on the streets on the first day unbranded and this prepared online/offline groundwork for the product launch on the second day.
NN Group

Why I Matter

VIRTUE Western Europe
‘Why I Matter’ was designed as a secret project to help people realise how much they matter to their loved ones. We did this through the words of their loved ones, providing indisputable reasons why they matter. This film touched people deeply, sparking a spirited conversation about who and what matters most. In this way we brought NN Group’s brand essence ‘You matter’ to life.
Novo Nordisk Turkey, Turkish Diabetes Society

TEAM1, T1 Diabetic Running Team

MENA Strategic Communications Consultancy
Despite efforts health literacy remains very low in Turkey. Novo Nordisk Turkey & Turkish Diabetes Society agreed that creating role models will be most efficient way to educate particularly young people with chronic diseases. Thus they partnered for TEAM1 project, a group of T1D runners, with the mission to inspire, educate and empower people affected by diabetes and their families.
South Stream Transport

TurkStream

SPN Communications
TurkStream is an offshore gas pipeline, which will provide a direct connection between the large gas reserves of Russia and Turkey. Since the launch of the project the team faced negative perception of it in Turkey. A comprehensive communication campaign resulted in tremendous growth of positive media coverage, which resulted an improvement of image of TurkStream among the target audience.
TANAP Natural Gas Transmission Company

Social and Environmental Investment Programme

TANAP as a successful pipeline company and as a key player in our region, wants to make a difference by supporting economic development leading to environmental and socio-economic benefits to ensure efforts reach communities in the most efficient way and improve the quality of lives along our pipeline with the spirit of “giving back to our communities".